Latest / Earn Your Leisure / 50 Cent is a Marketing Genius: He Made 'Power' Bigger Than 'Empire' by Creating a Fake Beef

Transcript

50 Cent is a Marketing Genius: He Made 'Power' Bigger Than 'Empire' by Creating a Fake Beef · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will.
• 0:57
  Speaker 2: Be protected sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: So this is this is pretty incredible.
• 1:02
  Speaker 4: So you got the power, money, your stashion, but the
• 1:04
  Speaker 4: music money starts to pick up.
• 1:05
  Speaker 3: Yes, me and my beds out.
• 1:07
  Speaker 4: Yes, now you're watching this, so to talk about watching
• 1:10
  Speaker 4: the growth of that record growth and the type of
• 1:13
  Speaker 4: money that that brought. Because now everybody's streaming, it's perfect
• 1:16
  Speaker 4: time for you.
• 1:16
  Speaker 5: So the record so in my Bed actually got hot
• 1:21
  Speaker 5: during COVID.
• 1:22
  Speaker 3: Yep.
• 1:23
  Speaker 5: So during COVID, everybody's making videos about in my Bed.
• 1:26
  Speaker 5: Everybody's doing this, about whatever. So many people knew that
• 1:29
  Speaker 5: it was you. When I first heard that, I know
• 1:30
  Speaker 5: it was you.
• 1:31
  Speaker 3: Yeah, yeah, yeah. A lot of people didn't know. A
• 1:33
  Speaker 3: lot of people know, but then they started shazaming.
• 1:35
  Speaker 5: Then the video came out and people were like, yo,
• 1:37
  Speaker 5: he's really he really does this, you know what I mean.
• 1:40
  Speaker 3: And before In my Bed I had another record called
• 1:43
  Speaker 3: Love Love Rhythm.
• 1:43
  Speaker 5: Yeah, so it was like, okay, he did it, he
• 1:46
  Speaker 5: did it once, Oh, he did it again. So it
• 1:49
  Speaker 5: became that and I structured my deal with Empire where
• 1:53
  Speaker 5: it's not an artist deal. I was more of a partnership.
• 1:57
  Speaker 5: So a lot of the money that I make independently
• 2:00
  Speaker 5: comes to me, you know. So during this time, so
• 2:02
  Speaker 5: my streams are hitting going crazy, it's going in there
• 2:06
  Speaker 5: and I'm still able to do shows. But if I was,
• 2:09
  Speaker 5: if I was too, if I was with a major
• 2:11
  Speaker 5: at the time, I would have seen way less money,
• 2:14
  Speaker 5: you know. So again it was a situation where I
• 2:15
  Speaker 5: kind of bet on myself because we skipped over the
• 2:18
  Speaker 5: fact that your fifty had let me out my deal.
• 2:20
  Speaker 3: So yeah, two thousand and seventeen, twenty eighteen, so he
• 2:25
  Speaker 3: had let me out my deal.
• 2:27
  Speaker 6: How long was the deal supposed to be for?
• 2:28
  Speaker 5: No, it was I think three albums, three albums with
• 2:33
  Speaker 5: fifth and.
• 2:34
  Speaker 6: You did one album.
• 2:35
  Speaker 3: I did one.
• 2:36
  Speaker 5: You just told them, Yeah, I told him, like, listen, man,
• 2:39
  Speaker 5: I want to I want to bet on myself, you know.
• 2:41
  Speaker 5: And I feel like and during that time, there was
• 2:43
  Speaker 5: a lot of he was changing a lot with the
• 2:45
  Speaker 5: with the label.
• 2:46
  Speaker 3: It was hit fired everybody.
• 2:47
  Speaker 5: So there wasn't anything really tangible for me to stay there,
• 2:51
  Speaker 5: and he didn't want me to stay there, knowing that
• 2:53
  Speaker 5: he was going through changes.
• 2:54
  Speaker 3: You never made it till you owe me Monday. So
• 2:56
  Speaker 3: that's good. You never you never part of that series
• 2:58
  Speaker 3: where you owe me.
• 2:59
  Speaker 5: Oh no, no, no, he made I don't know if
• 3:01
  Speaker 5: you remember, but he was like, oh, I owe him money.
• 3:03
  Speaker 3: You remember that, yes.
• 3:09
  Speaker 5: But so okay, So that was actually a marketing again,
• 3:12
  Speaker 5: his marketing genius man. So he let me out my situation.
• 3:16
  Speaker 5: But any if if you do any deal, obviously a
• 3:19
  Speaker 5: label is going to put up money that they loan
• 3:22
  Speaker 5: you to make whatever, and then you owe them back
• 3:25
  Speaker 5: through your mechanicals. So we had a situation where he
• 3:28
  Speaker 5: had put up about in four years, you put up
• 3:30
  Speaker 5: and maybe like two hundred and fifty thousand, three hundred
• 3:33
  Speaker 5: thousand investments in terms of videos and and shows and
• 3:36
  Speaker 5: da da da da da. So he just made sure
• 3:38
  Speaker 5: that I paid it off through my mechanicals with Empire.
• 3:42
  Speaker 5: So it was it's really nothing, you know anything. But
• 3:45
  Speaker 5: he was like, bruh, this is how I'm going to
• 3:47
  Speaker 5: market you. I'm going to say I want to punch
• 3:49
  Speaker 5: you in your face at least twenty five times, and
• 3:52
  Speaker 5: I'm gonna say this, and they got the number one
• 3:53
  Speaker 5: album in the country and but I'm gonna say I'm
• 3:57
  Speaker 5: going to punch you in your face and break your
• 3:58
  Speaker 5: nose and this. So I'm like, bro, what why why
• 4:02
  Speaker 5: He's a trust me, Bro, it's gonna work. Bro, it's
• 4:04
  Speaker 5: gonna work. It's gonna work. So he's like, yo, teams,
• 4:06
  Speaker 5: he's gonna call you the next day. Da da da
• 4:07
  Speaker 5: da da. And at the.
• 4:09
  Speaker 3: Time, my album was number one on the R and
• 4:12
  Speaker 3: B charts.
• 4:13
  Speaker 5: But it was you know, it starts off for three
• 4:16
  Speaker 5: four days and it could fall off, but with him
• 4:18
  Speaker 5: doing that, it made people be like, yo, he's we
• 4:20
  Speaker 5: got a number one album. Well let me go check
• 4:23
  Speaker 5: this second. And it stayed number one for about another
• 4:25
  Speaker 5: two weeks. So it was brilliant. That's how That's what
• 4:28
  Speaker 5: actually broke love rhythm, you know what I mean. But
• 4:31
  Speaker 5: so I was able to pay that back off through
• 4:33
  Speaker 5: my mechanicals and you know, get out of that situation.
• 4:35
  Speaker 3: So but it was it.
• 4:36
  Speaker 6: Was dope mechanicals. What does that mean?
• 4:38
  Speaker 5: So the money that you make from streams, the money
• 4:41
  Speaker 5: that you make from airplay, the money that you make
• 4:44
  Speaker 5: from publishing everything that's from title Pandora. Every time you
• 4:50
  Speaker 5: get a stream so basically one hundred and fifty streams,
• 4:55
  Speaker 5: usually one hundred and fifty streams equates to like one dollar.
• 4:59
  Speaker 5: So so if you get five hundred, if you get
• 5:03
  Speaker 5: about it takes about seventy five million streams in total
• 5:09
  Speaker 5: to go go.
• 5:10
  Speaker 4: This episode is brought to you by P and C Bank.
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• 7:01
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:04
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 7:08
  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
• 7:13
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 7:17
  Speaker 1: some of the heinous migrant criminals caught because of President
• 7:20
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 7:24
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 7:29
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 7:32
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 7:36
  Speaker 1: are here illegally, your next you will be fined nearly
• 7:40
  Speaker 1: one thousand dollars a day, imprisoned, and deported, you will
• 7:44
  Speaker 1: never return. But if you register using our CBP home
• 7:47
  Speaker 1: app and leave now, you could be allowed to return legally.
• 7:51
  Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
• 7:56
  Speaker 1: border and families will.
• 7:58
  Speaker 2: Be protected sponsored by Unite Space, Department of Homeland Security pools.
• 8:02
  Speaker 5: So that's the thing. So you do the seventy five
• 8:04
  Speaker 5: million divided by one point fifty. I think it's about
• 8:07
  Speaker 5: five hundred thousand. So that's how they break it up.
• 8:10
  Speaker 5: So they break it up with definitely like getting So
• 8:14
  Speaker 5: that's why it's so important to get your your your
• 8:16
  Speaker 5: your your songs on Spotify, get your songs on Apple Music.
• 8:20
  Speaker 5: All these things are super important because you need to
• 8:22
  Speaker 5: be on these these playlists to get to get your
• 8:25
  Speaker 5: streams up.
• 8:26
  Speaker 3: So that's what it was.
• 8:27
  Speaker 5: So I was getting whenever I make the money from that,
• 8:31
  Speaker 5: I'd have to give a portion to him. So we
• 8:34
  Speaker 5: had like a twenty five percent split, so he'll get
• 8:36
  Speaker 5: twenty five percent of whatever came in until it's paid back.
• 8:40
  Speaker 7: That's so when you're having that conversation with fifty, yeah,
• 8:44
  Speaker 7: I wan, So he says this is the plan. Yeah,
• 8:48
  Speaker 7: it's going to help. But then when he's relaying it's
• 8:50
  Speaker 7: messaged on social media. He's not joking, like people don't know.
• 8:54
  Speaker 6: What's a joke. Yeah, they think it's serious. Yeah yeah,
• 8:57
  Speaker 6: so hey, how is that for you? Like people people
• 9:01
  Speaker 6: can't like yo, okay like what they can say?
• 9:02
  Speaker 5: Yeah people yo, bro, no even snoop call. He was like, Bro,
• 9:06
  Speaker 5: I'll pay your debt for you.
• 9:07
  Speaker 6: Bro.
• 9:08
  Speaker 3: I don't want you to have these problems. I approach,
• 9:10
  Speaker 3: it's good. We're just playing. He's like, oh ship okay, cool, bro,
• 9:13
  Speaker 3: make sure you're good man. I know how fifty get Bro.
• 9:16
  Speaker 5: You got to see him every day to all ship
• 9:19
  Speaker 5: and we're still filming the.
• 9:20
  Speaker 3: Show about to get killed than we thought.
• 9:23
  Speaker 5: Yeah, yeah, so it was it was it was crazy man,
• 9:27
  Speaker 5: because again it's him just doing his thing.
• 9:28
  Speaker 3: But you have to deal with that.
• 9:30
  Speaker 5: I was like, yo, you're good, Like Jamie called me, like, Yo,
• 9:33
  Speaker 5: you're good, bro, Like I can give you fifty from
• 9:35
  Speaker 5: power fixed.
• 9:36
  Speaker 6: So like the mind of fifty cent.
• 9:38
  Speaker 7: Right, Yeah, let's talk about this for a minute, because
• 9:40
  Speaker 7: I'm sure you've seen it, you've been around it.
• 9:42
  Speaker 3: Yeah.
• 9:43
  Speaker 7: How strategic because we see him do these things a lot? Yeah,
• 9:47
  Speaker 7: how strategic is he as a person? Because, like I
• 9:51
  Speaker 7: said on the outside, it just looks like, oh, fifty
• 9:53
  Speaker 7: just being fifty.
• 9:54
  Speaker 6: He going off on this person, going off on that person.
• 9:57
  Speaker 3: Everything everything I knew.
• 9:58
  Speaker 5: I realized the man was a marketing unius bro when
• 10:02
  Speaker 5: he sat us all down, he sat the cast down.
• 10:04
  Speaker 5: And this is when we were filming season two, and
• 10:07
  Speaker 5: he was like, yo, Empire, they on Fox, they got
• 10:11
  Speaker 5: the big bag. We can't compete with them with their
• 10:14
  Speaker 5: marketing and their promotion and advertisement.
• 10:16
  Speaker 3: We're on starts. We cannot compete.
• 10:18
  Speaker 5: But I'm going to start a beef with them that
• 10:21
  Speaker 5: they have to mention us every time.
• 10:24
  Speaker 3: They get interviewed.
• 10:25
  Speaker 5: So I'm going to go straight for Taraji, I'm gonna
• 10:27
  Speaker 5: go straight for Terrence. I'm going to go straight for
• 10:29
  Speaker 5: everybody and make whoever's the interviewer ask about did you
• 10:35
  Speaker 5: hear what fifty said about power being better and everything?
• 10:38
  Speaker 3: So I saw how he attached himself to one.
• 10:42
  Speaker 5: Hundred million dollar promotion and it put us like this
• 10:47
  Speaker 5: the pit, like, oh, what's better?
• 10:49
  Speaker 6: Power? Empire?
• 10:50
  Speaker 5: And I saw him create that and like so it
• 10:53
  Speaker 5: was like a Monday he said, I'm gonna go sit
• 10:56
  Speaker 5: down with I forgot who he was, and it was
• 10:57
  Speaker 5: went by Wednesday, it was hour and this to a
• 11:01
  Speaker 5: point where Taraji's going crazy about fifth Terrence is going crazy,
• 11:05
  Speaker 5: and it was just like wow, like, you guys don't
• 11:06
  Speaker 5: understand that this man really just is playing with you strategically,
• 11:11
  Speaker 5: and now we are now in competition with y'all and
• 11:14
  Speaker 5: every time you do something you have to mention.
• 11:16
  Speaker 6: That and your name is automatically automatically because.
• 11:19
  Speaker 3: Your fifty cents show Power.
• 11:20
  Speaker 5: He was saying that fifty cent said this about your show,
• 11:24
  Speaker 5: not better, being and better.
• 11:25
  Speaker 3: So everybody's like, what show is this to that?
• 11:26
  Speaker 5: Because at the time Power wasn't people found out about
• 11:29
  Speaker 5: Power for real, like maybe season like they didn't.
• 11:34
  Speaker 3: Watch it when it was on. Did you watch it
• 11:36
  Speaker 3: when it was first?
• 11:37
  Speaker 6: I watched the first thought it was season two.
• 11:39
  Speaker 3: I feel like that's that's when it really like so
• 11:41
  Speaker 3: that's when he went to Miami. Yeah, that's two.
• 11:45
  Speaker 6: Three was Miami yet that was mine.
• 11:47
  Speaker 5: That was one of my first first episodes with Angela.
• 11:50
  Speaker 5: Yeah yeah, yeah yeah, So that's when it took off.
• 11:53
  Speaker 5: So it became that because of now we tied to
• 11:56
  Speaker 5: one hundred million dollars marketing.
• 11:58
  Speaker 3: Plane gorilla marketing, real marketing.
• 12:03
  Speaker 6: That you have.
• 12:10
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 12:14
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 12:18
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 12:22
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 12:26
  Speaker 1: some of the heinous migrant criminals caught because of President
• 12:30
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 12:34
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 12:38
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 12:42
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 12:45
  Speaker 1: are here illegally, your next you will be fined nearly
• 12:49
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 12:53
  Speaker 1: never return. But if you register using our CBP home
• 12:57
  Speaker 1: app and leave now, you could be allowed to return legally.
• 13:01
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 13:06
  Speaker 1: border and families.
• 13:07
  Speaker 6: Will be protected.
• 13:08
  Speaker 2: Sponsored by the United States Department of Homeland Security,