Buyers are Fed-Up, B2B has not Adapted - Dave Gerhardt

Sales Pipeline Radio · Jul 25, 2018 · 25m

Read the full transcription of this episode on the Heinz Marketing blog

Highlights:

We discuss how the buying experience is broken and why the only way to fix it is to enable more conversations

Here's an example of how this plays out:

It's important to make it easy for your customers to buy

B2B businesses have not adapted yet.

Customers are still often required through a labyrinth of funnels and forms so they can talk to a sales rep

What can B2B do about this?

A sale doesn't happen without a conversation

Is this because of "the Amazon effect" - customers are used to getting what they want on…