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How Mid-Career Marketers Use Fractional Roles
Episode 52 of The Marketing Career Podcast explores the rise of fractional marketing roles for mid-career professionals. Lucas and Luna break down why companies like a 50-person B2B SaaS firm in Austin now hire part-time CMOs at $8,000 a month instead of full-time directors. They discuss the three-profile split—strategist, executor, adviser—and how fractional work offers income stability without agency feast-or-famine cycles, plus a path to equity in early-stage startups. Real numbers: typical fractional CMO rates range $5,000–$15,000 monthly, and the Fractional Marketing Alliance reports 40%…
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