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World Cup Boosts Beer Sales Temporarily | San Antonio News
The World Cup sparked a beer boom in the U.S., with Philly alone selling over 290,000 beers during its matches, lifting national sales 4% and local bar sales 14%. But globally, beer consumption is in freefall—driven by health trends, economic pressures, and people’s “cocooning” habits. While non-alcoholic beer grows, it’s still a tiny slice of the market. The tournament’s temporary surge brought fans back together, ditching phones for pints, but stock dips after key team exits show the industry’s fragility. Still, hope remains: the Olympics and new sports ad rules could reignite demand…
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