Latest / No Days Off with Brian Gubernick
765. When to Trust Your Gut vs. When to Trust the Data
Most leaders think they have to choose between gut instinct and data. In reality, the best decision-makers know how to use both.
In this episode, Brian breaks down the difference between true intuition and simple comfort. Your gut isn't magic...it's pattern recognition built from experience. When you've spent years in a domain, your instincts can carry real weight. But when you're operating in unfamiliar territory or making high-stakes, one-way-door decisions, data needs to lead the way.
The problem is many leaders get this backward. They rely on gut when they should be analyzing the numbers…
The skinny
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