From Chaos to AI: The 30-Year Cycle of Innovation

Marketing Talks · Sep 12, 2026 · 8m

This examines the history of the internet industry through the lens of Kentaro Kawabe's book, which analyzes thirty years of evolution across seven core themes.

It highlights how disruptive innovation often originates from "suspicious" or unpolished ventures that established corporations initially dismiss as irrational or unprofitable. Using the rise of YouTube as a primary example, it illustrates how newcomers leverage chaos and experimentation to eventually unseat industry giants. A central theme is the innovation dilemma, where successful companies become paralyzed by their need to protect…