Latest / Humans of Growth: Stories & Strategies Behind Business Growth & Business Development
From Zero Awareness to Market Saturation in 12 Months
Can a brand go from total obscurity to industry recognition in just one year - without a huge ad budget or big marketing team?
Ray Huang, Senior Director of Marketing at Canopy Connect, joins the show to unpack exactly how he did it.
When Ray joined Canopy Connect, the company was a 12-person insurtech startup with zero brand recognition, no real marketing infrastructure, and a fragmented market.
Fast forward 12 months: they’d saturated their niche, dominated industry events, and flipped their cold-start problem into pipeline momentum.
In this deep-dive, Ray reveals his full B2B go-to-market…
The skinny
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