Ups and Downs of Buying Small (and Keeping a Job)
Toni Kononova bought a ghostwriting business for $500k to experiment with buy-then-build while limiting her downside.
Topics in Toni's interview:
What to love about a ghostwriting & editing business
The business of self-publishing
What is "vanity press"?
Why a terrible website can be OK
Getting close on a small B2B SaaS business
Lowering her SDE criteria
Numbers & terms of her acquisition
De-risking an acquisition
Buying a business while having a full-time job
Why keeping her full-time job helped get the loan
Running the acquisition as a side hustle
Employee turnover & sales decline during…
The skinny
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