Latest / Glovisor Podcast / Ep. 49 You’re Making Money—So Why Are You Still Broke? - Brandon Neely

Transcript

Ep. 49 You’re Making Money—So Why Are You Still Broke? - Brandon Neely · Glovisor Podcast

0:00
Speaker 1: Most people chase income, builders chase structure, and that's where
0:04
Speaker 1: real wealth comes from. Welcome to the Glowvisor podcast, where
0:10
Speaker 1: we explore business growth, communication, and personal development through real
0:15
Speaker 1: conversations with people that make an impact. Our guest is
0:19
Speaker 1: a real estate investor, author, and entrepreneur who helps business
0:23
Speaker 1: owners and investors build durable wealth through better cash flow
0:27
Speaker 1: and financial systems. As a profit first professional and bank
0:32
Speaker 1: of your self professional, he brings real world experience from
0:35
Speaker 1: operating businesses and navigating deals, not just theory. Through counterflow,
0:41
Speaker 1: he focuses on simplifying money decisions and helping operators create
0:45
Speaker 1: financial structures that support long term stability, flexibility, and growth.
0:51
Speaker 1: Low Visor welcomes Brandon Neely.
0:54
Speaker 2: Hey, Joed, thanks so much for having me. I'm excited because, man,
0:59
Speaker 2: I my finances personally have been tested and it's been
1:06
Speaker 2: I just showed you prior to the pre call here,
1:10
Speaker 2: and I'm even more excited about the work that I
1:13
Speaker 2: do because, seriously, man, running a business, as you know,
1:18
Speaker 2: doing anything in real estate, man, the world is changing fast.
1:23
Speaker 2: Things happen, We get punched in the face sometimes or
1:27
Speaker 2: all kinds of other things that happen. And to have
1:30
Speaker 2: the right people in place, the right sound boards, people
1:34
Speaker 2: like you here sharing those things matter and I'm just
1:39
Speaker 2: excited to be here and build that relationship with you.
1:43
Speaker 1: Yeah, looking forward to learning more about you and to
1:46
Speaker 1: hear more about your tests, your big tests you just
1:49
Speaker 1: had recently. So Branda, let's start off with tell us
1:52
Speaker 1: a little bit more about what you do.
1:54
Speaker 2: I want to take you back to a way back machine.
1:57
Speaker 2: I used to own a brick and mortar coffee shop.
2:00
Speaker 2: The coffee shop was called Overflow, and it was really
2:07
Speaker 2: an amazing i'd say my mba of learning how to
2:12
Speaker 2: be a business owner. When you go into business, at
2:16
Speaker 2: least if you weren't raised into it, you kind of
2:20
Speaker 2: are naive, right, You're like, oh, it's going to happen.
2:23
Speaker 2: I'm gonna make a lot of money in three months,
2:25
Speaker 2: and everybody's going to love my stuff. And then you
2:28
Speaker 2: realize that your best friends aren't going to buy your
2:31
Speaker 2: thing or show up and you have to go actually
2:36
Speaker 2: market to people that you don't know and build a
2:39
Speaker 2: whole business like you know that way and so so
2:44
Speaker 2: learning the school hard knocks with Overflow. But we actually
2:49
Speaker 2: had a flood in our business and we were pregnant
2:55
Speaker 2: and we were like, oh, well, we can't do the
2:58
Speaker 2: things that we thought we could do having a baby.
3:02
Speaker 2: It's kind of illegal to have a baby behind the
3:04
Speaker 2: coffee bar, and we need to make a change. And
3:08
Speaker 2: we had learned about the financial system, and the financial
3:11
Speaker 2: systems we had put in place prior to the cell
3:15
Speaker 2: of our first business really helped us to be able
3:18
Speaker 2: to sell the business, not close it. And so then
3:21
Speaker 2: we started set out on this journey in the financial world,
3:25
Speaker 2: not knowing that there's a lot of opinions about finance
3:30
Speaker 2: and about money and most of them are actually live
3:34
Speaker 2: and things that people say that are actually not really true.
3:39
Speaker 2: They just are repeated over and over and over again, right,
3:43
Speaker 2: so much so that people think they're true. Right, And
3:45
Speaker 2: especially as business owners, having access to money, being able
3:50
Speaker 2: to protect your greatest investment, which is you, led us
3:54
Speaker 2: to create what we now call counterflow, And so now
4:00
Speaker 2: we just help people build the financial architecture to withstand
4:05
Speaker 2: the things that life's going to throw at us. And
4:07
Speaker 2: I don't know about you, Joe, but life's been throwing
4:10
Speaker 2: all kinds of weird things at us all the time.
4:14
Speaker 2: Even if you haven't been impacted by a flood, I mean,
4:17
Speaker 2: we've had inflation, We've had even aliens happen, right, just
4:24
Speaker 2: weird things. And I'm like, how do we withstand that
4:27
Speaker 2: as a business, and how do we build and keep
4:29
Speaker 2: going and build an empire? When things shift so fast?
4:34
Speaker 1: Everything seems to be shifting it much faster now than
4:38
Speaker 1: it did let's just say twenty thirty years ago. Yeah,
4:42
Speaker 1: yeoud assume you know it has a lot to do
4:45
Speaker 1: with the Internet and AI. Now everything's getting faster and faster.
4:48
Speaker 1: But can you share with us a little bit more
4:50
Speaker 1: about counterflow?
4:52
Speaker 2: Yeah, so counterflow really came from this idea when I again,
4:58
Speaker 2: when I started the business, we were last to get paid, right,
5:02
Speaker 2: and so last to get paid. We are doing the
5:06
Speaker 2: typical system of cash flow, and basically at the bottom
5:10
Speaker 2: is when you finally the business owner makes the money. Right,
5:15
Speaker 2: we take the biggest risk, don't make anything. We put
5:20
Speaker 2: money into other people's businesses. We want a greater return
5:24
Speaker 2: or dividends, and then we say, wait, my stocks didn't work,
5:30
Speaker 2: but yet we don't give dividends from our own business, right,
5:35
Speaker 2: And so there's this idea of profit first that came around.
5:39
Speaker 2: If you're not familiar with profit first, basically it's Mike mccallowitz.
5:44
Speaker 2: I wrote this book, and the premises profit comes first.
5:50
Speaker 2: What you put first matters right, and then you reverse architecture,
5:54
Speaker 2: not the other way around. Where you have your staff,
5:57
Speaker 2: you have your taxes, you have Some people don't have
6:01
Speaker 2: taxes in the right order either, and then they wonder
6:04
Speaker 2: why they're broke because they forgot that they owe that money.
6:09
Speaker 2: But put the right order and then we're able to
6:13
Speaker 2: do the right things. And what our former business realized
6:17
Speaker 2: and learned is, hey, this isn't actually helping us be healthy, profitable,
6:25
Speaker 2: even making a good return. We need to maybe sell
6:30
Speaker 2: this business. And so that was one aspect cash flow.
6:34
Speaker 2: And then the other was this infinite banking idea of
6:37
Speaker 2: making sure that I am protecting my greatest asset, me
6:41
Speaker 2: but still have access to the money to be able
6:45
Speaker 2: to take advantage of opportunities or be able to have
6:48
Speaker 2: access in case of calamity.
6:51
Speaker 1: So can you tell us a little bit more about
6:53
Speaker 1: this infinite bank.
6:54
Speaker 2: Infinite banking is really a foundational tool. I believe that
7:00
Speaker 2: most people's finances and why we're seeing such challenges in
7:06
Speaker 2: our world economically is we've flipped our foundation upside down.
7:12
Speaker 2: So we're told invest in other people's businesses, do all
7:15
Speaker 2: this other stuff, and people have been investing in Tesla
7:19
Speaker 2: stock or whatever. I don't know, whatever it is. It
7:21
Speaker 2: doesn't matter what it is. But we don't have a
7:23
Speaker 2: good foundation, right, And so in essence, what infinite banking
7:29
Speaker 2: is is a properly designed whole life policy that I
7:35
Speaker 2: have access to. Think of it like buying a house.
7:41
Speaker 2: Have you ever bought a house before? Yes? So when
7:45
Speaker 2: you buy a house, right, you then make a payment,
7:49
Speaker 2: and some of it goes to the mortgage principle, and
7:53
Speaker 2: some of it goes to interest, right, and then over time,
7:58
Speaker 2: excuse me, over time time you can take that principle
8:06
Speaker 2: and do what they call a home micro deligne credit
8:09
Speaker 2: right and borrow from that asset to fix up your kitchen.
8:14
Speaker 2: I don't know, something like that. People understand that all
8:17
Speaker 2: the time. Well, infinite banking is, in essence, really is
8:25
Speaker 2: protecting and buying a house, except you're the house, right,
8:30
Speaker 2: and as you make payments, you are the house. You
8:33
Speaker 2: are the greatest asset you're protecting you. And if I'm
8:36
Speaker 2: putting in money into this, I then have an access
8:42
Speaker 2: to capital money that I can borrow from and I'm
8:45
Speaker 2: borrowing from the insurance company to then use it to
8:51
Speaker 2: buy their assets. So but then let's say, for example,
8:55
Speaker 2: four hundred dollars right after that pain clears, I could
9:01
Speaker 2: probably access a good two hundred and fifty dollars right away,
9:05
Speaker 2: right at a lower interest than what even the market
9:10
Speaker 2: is for real estate. Right now, that's in essence, a
9:16
Speaker 2: really simple infinite banking. There's so much more to it.
9:20
Speaker 2: There's videos, there's podcasts. People be like, you can't do that,
9:24
Speaker 2: you that's that's not possible, but it's, in essence, that's
9:31
Speaker 2: what I've done. That's how I was able to sell
9:33
Speaker 2: my business. I use that to pay off higher interest
9:36
Speaker 2: debt and just be able to overcome bigger obstacles.
9:41
Speaker 1: While the money sitting at the insurance companies account, is
9:44
Speaker 1: it earning interest?
9:46
Speaker 2: Yeah, it is growing, and it is building. There's actually dividends.
9:51
Speaker 2: As you put into the policy, it will continue to
9:54
Speaker 2: build and compound. And what's really cool is even if
9:59
Speaker 2: I borrow from it. And this why you work with
10:00
Speaker 2: somebody that actually knows what they're doing, not just somebody
10:03
Speaker 2: who has an insurance license. Is you got the right companies.
10:08
Speaker 2: I use policies that are able to grow even as
10:13
Speaker 2: I borrowed against it. As I use the money from
10:17
Speaker 2: the policy, it'll still grow as if I never touched it.
10:20
Speaker 2: Isn't that crazy, Like there's companies that allow that, and
10:25
Speaker 2: so that's making sure you have the right company along
10:29
Speaker 2: with the right structure, so.
10:31
Speaker 1: It offsets the interest you're paying when you pull the
10:34
Speaker 1: money out as a loan to invest.
10:37
Speaker 2: Yeah. I mean again, you want to think through strategically
10:41
Speaker 2: because I'm borrowing at maybe five percent simple interest, and
10:46
Speaker 2: it's growing, and there's still a cost of with any business,
10:50
Speaker 2: there's a cost of starting the business right. Anybody that
10:53
Speaker 2: starts a business knows there's a cost of capital, right,
10:57
Speaker 2: and so we have to make sure we're doing the
10:59
Speaker 2: right numbers. But as I'm using it, I'm thinking through
11:04
Speaker 2: even buying a car, what's the interest rate if it's
11:08
Speaker 2: two point nine to nine whatever, I don't know what
11:10
Speaker 2: the rates are, but how are they making money? And
11:15
Speaker 2: so the more and more that I get this monitor
11:18
Speaker 2: in my head and in my client's heads is don't
11:21
Speaker 2: do what the banks tell you to do. Do what
11:24
Speaker 2: the banks do. Understand how the flow of money's working,
11:29
Speaker 2: and I whiteboard it as I use a policy maybe
11:32
Speaker 2: or I use the bank's money, depending again on what's
11:37
Speaker 2: the terms, right, and so I want to have options,
11:40
Speaker 2: not restrictions.
11:42
Speaker 1: So now you bring the money back after you've done
11:44
Speaker 1: it with your investment, what happens to the money now
11:48
Speaker 1: it sits as a regular life insurance.
11:51
Speaker 2: Yeah, so think of it. If you have that house, right,
11:55
Speaker 2: paid off house, well you could use that again, right,
11:59
Speaker 2: but you in essence, when you sell the house, you
12:03
Speaker 2: don't get what you had. It's that equity there. You
12:07
Speaker 2: get the house, right, whatever the value of that house is.
12:10
Speaker 2: And so if I retire to heaven, it's kind of
12:14
Speaker 2: the way I say die, right, then whatever loan you
12:20
Speaker 2: had will be subtracted from the death benefit, almost like
12:23
Speaker 2: a house. Right, So if you have that house and
12:27
Speaker 2: you have a loan, they're not going to give you
12:29
Speaker 2: the house value. They're going to subtract and say, well
12:32
Speaker 2: you add this out, here's what you get. Similar idea,
12:36
Speaker 2: and so Nelson Nash, the founder of Infinite Banking, says,
12:40
Speaker 2: you know, don't steal the piece from your own grocery store.
12:42
Speaker 2: He's an old older man, so he you know these
12:46
Speaker 2: the grocery store analogies, meaning you know, if you want
12:50
Speaker 2: a grocery store. You're not going to just take your products.
12:53
Speaker 2: You're going to pay it back to then use it
12:54
Speaker 2: for the next thing, the next opportunity, hopefully, or there
12:59
Speaker 2: might be other things that happen, Like right now, is
13:04
Speaker 2: it better to use a policy loan at five percent
13:08
Speaker 2: simple or take the bank's money? Well, the interest rates
13:14
Speaker 2: on a house or real estate property is higher than
13:20
Speaker 2: it was three years ago, right, so I might depending
13:26
Speaker 2: use my policy to buy an asset and then pay
13:28
Speaker 2: myself back versus the other way around. I don't know,
13:33
Speaker 2: It just depends if.
13:34
Speaker 1: You can get us on the same page. Can you
13:36
Speaker 1: explain to us what simple interest is in comparison to
13:39
Speaker 1: how a bank would charge us interests?
13:42
Speaker 2: Yeah, most people don't know this actually, and I wish
13:46
Speaker 2: it was taught in school. If you go to your
13:50
Speaker 2: credit card statement, most people don't know the interest rate
13:53
Speaker 2: on their credit card, right, and they're like, oh, how
13:56
Speaker 2: come I never get it paid off? Right? So, simple
14:02
Speaker 2: interest annualized at the end of the year means if
14:06
Speaker 2: it's one hundred thousand and it's five percent simple, right,
14:09
Speaker 2: that's five thousand dollars cost of capital that year that
14:12
Speaker 2: that made. Right, So if it's two point nine to
14:18
Speaker 2: nine annualized. In how they front load the interest. They
14:22
Speaker 2: might frontload it, right, meaning they put all the interest
14:26
Speaker 2: of that fifty thousand dollars car on the front end. Right,
14:30
Speaker 2: that's possible, and they might say, well, we're going to
14:36
Speaker 2: do all the interest first, right, So then you never
14:40
Speaker 2: feel you feel like you've never got ahead, even on
14:43
Speaker 2: a low interest theoretically, right, or if it's twenty percent
14:49
Speaker 2: and they are adding that end monthly, that's going to
14:53
Speaker 2: have a problem, all right, You're going to feel like
14:56
Speaker 2: you never can get ahead. Right. And then with banks,
15:00
Speaker 2: they challenge is that they never actually show you these
15:06
Speaker 2: kind of things. They're really hard to find your bank statements,
15:10
Speaker 2: even on your four own k's right, how's it actually working?
15:15
Speaker 2: You can't figure it out and you're wondering why I
15:17
Speaker 2: thought I was doing all this right, But it's hard
15:21
Speaker 2: to calculate, and so simple is better than compounding interest? Now?
15:29
Speaker 1: Is there a minimum amount to get one of these
15:33
Speaker 1: infinite banking accounts started?
15:37
Speaker 2: Yeah, I like to think, and it's very different than
15:40
Speaker 2: and I don't use ALU. Well, there's a lot of
15:43
Speaker 2: people who are using Nelson's Nash's book and saying, well,
15:47
Speaker 2: you can do the same thing with what they call
15:50
Speaker 2: an infinite or index universal life policy. I use a
15:54
Speaker 2: whole life policy that is properly designed, that doesn't have
15:58
Speaker 2: any gotchas in the contract. But I think a good
16:03
Speaker 2: amount is you need to be saving regularly. And that's
16:08
Speaker 2: the problem in our world is we don't know how
16:11
Speaker 2: to save. And so that's why I have a different
16:14
Speaker 2: strategy of how I save. But a good amount is
16:17
Speaker 2: about four hundred dollars is a good starting point. But
16:23
Speaker 2: I have clients that have been putting in one hundred
16:27
Speaker 2: thousand a year, right, And really that what I like
16:33
Speaker 2: to think about is I go back to again the
16:38
Speaker 2: profit first model. What you put first matters, right. And
16:43
Speaker 2: I don't know if you're a person of faith, but
16:46
Speaker 2: there's a there's a law of the first fruits right
16:49
Speaker 2: tithe model. So the tithe model is ten percent goes
16:54
Speaker 2: to God, right, And so the profit first model, I
16:57
Speaker 2: think about it more like the ten ten ten savings rule.
17:01
Speaker 2: Twenty percent of my income, ten percent for long term,
17:05
Speaker 2: ten percent for medium term, and then ten percent for
17:08
Speaker 2: short term. I then reverse architect I now and then
17:14
Speaker 2: not talking about investments. I'm not talking about what you
17:18
Speaker 2: put in a four to oh one K. I'm talking access, right.
17:22
Speaker 2: So if I'm doing that and I'm saving twenty percent
17:27
Speaker 2: of my income personal, that's a good number that I
17:30
Speaker 2: might have into a policy. Never set a dollar amount.
17:34
Speaker 2: I'm reverse architecting, and then we're living within our means. Interesting.
17:40
Speaker 1: So now going back to counterflow, is that intended for
17:45
Speaker 1: small business, medium sized businesses or large businesses?
17:50
Speaker 2: Yeah, I think it's about understanding again the flow of money.
17:55
Speaker 2: I think it's for both individuals and business owners. Think
18:00
Speaker 2: that the financial system in essence and why we call it,
18:04
Speaker 2: it's all in the name, right. Counterflow is saying all
18:08
Speaker 2: the systems are built to extract, right, even our four
18:12
Speaker 2: oh one K. We're like, oh, I got a big
18:14
Speaker 2: rate of return, but yet we don't show the money
18:18
Speaker 2: because I know how math works, right, And so we
18:21
Speaker 2: need to understand how's that flow of money, how are
18:24
Speaker 2: people extracting and taking money from Wall Street to real estate?
18:29
Speaker 2: And so understanding that percentage both personal and business and
18:37
Speaker 2: in the end, hopefully we become the Rockefellers. Right, that's
18:41
Speaker 2: the idea. But you have to start somewhere, right, and
18:45
Speaker 2: so building that in building those systems will help you
18:50
Speaker 2: become a large business, right, and they just gets more
18:54
Speaker 2: complicated complex as you have a bigger business, But is
19:01
Speaker 2: more of understanding the architecture, right. And if a business
19:07
Speaker 2: owner understands and has the right advisors the right architecture,
19:12
Speaker 2: they can build bigger empires.
19:13
Speaker 1: Right now, if one of our listeners wanted to work
19:17
Speaker 1: with you, what would that journey look like?
19:19
Speaker 2: Yeah, well, the first thing is I'm not going to
19:22
Speaker 2: just say, oh well, let me just run in an
19:24
Speaker 2: illustration and do all this. I'm going to go and
19:27
Speaker 2: ask you lots of questions. When you know you listen
19:32
Speaker 2: to Dave Ramsey or other people and they have all
19:35
Speaker 2: these assumptions about you. Well, here's the thing most financial decisions.
19:42
Speaker 2: The answer is it depends, right, what are taxes? How
19:46
Speaker 2: do taxes impact your real estate? How does this impact?
19:50
Speaker 2: And you have to understand the web the complexity of
19:56
Speaker 2: all of this stuff, right. And so we're the financial people,
20:00
Speaker 2: you have to understand the legal people, the LLC side,
20:04
Speaker 2: And so as clients come to me, I'm asking them
20:09
Speaker 2: what are their goals? Right? Because their goals should directly
20:17
Speaker 2: correlate with what they're doing financially, right, Oftentimes people have
20:22
Speaker 2: these goals and what they're doing doesn't actually correlate to
20:28
Speaker 2: what they want, right, And so we have to understand
20:32
Speaker 2: what are the goals. Oh, I want to have financial freedom,
20:34
Speaker 2: I want to be able to do this, but we're
20:36
Speaker 2: doing the direct opposite of that, And so I'm asking
20:40
Speaker 2: dreams goals. Asset liabilities. Why are you putting in to
20:44
Speaker 2: your four oh one k even though you want to
20:47
Speaker 2: be a business owner and you're putting in ten percent
20:50
Speaker 2: when they only match three and you want to be
20:53
Speaker 2: financially free by the time you're forty, but you lock
20:57
Speaker 2: it up into something that you can access to your
21:00
Speaker 2: sixty Why are you doing that? And they're like, I
21:03
Speaker 2: don't know. That's a great question, and I'm like, well,
21:06
Speaker 2: maybe you should do this, and maybe if you put
21:09
Speaker 2: it through a policy and you know real estate, you
21:13
Speaker 2: now have access and you can do a fifty percent
21:16
Speaker 2: return on investment because you know how to turn that
21:20
Speaker 2: into more money, right, Because it's not about greater return,
21:27
Speaker 2: it's about understanding again who you are to then turn
21:30
Speaker 2: that money from a one dollar into two dollars. Right.
21:34
Speaker 2: That's what Warren Buffett does. He understands his strength and
21:40
Speaker 2: then he has other people around them that helps him,
21:42
Speaker 2: but he's really good at what he does. So I
21:44
Speaker 2: want to help people understand what's really good at what
21:48
Speaker 2: they do and how do we use the cash flow
21:51
Speaker 2: to amplify that.
21:53
Speaker 1: No, can you share a client success story of someone's
21:56
Speaker 1: work with you in the past.
21:57
Speaker 2: Yeah, I've had a couple dumb that I've been able
22:03
Speaker 2: to turn around some money that comes into them, and
22:08
Speaker 2: and but they have a lot of debt, right, And
22:11
Speaker 2: so I've been able to structure real estate because I
22:15
Speaker 2: have connections with real estate investment mortgage people structure it
22:20
Speaker 2: to help them get get rid of high interest debt
22:25
Speaker 2: to be able to take off faster, right, because it's
22:29
Speaker 2: a lot of tailwind or front wind that's stopping them
22:34
Speaker 2: right that that's happening a lot, especially with inflation. We
22:38
Speaker 2: have one major catastrophe and then all of a sudden
22:42
Speaker 2: we can't get ahead. I mean I just had one
22:46
Speaker 2: three weeks ago or two weeks, I don't know. But
22:50
Speaker 2: I'm able to overcome it faster because of the foundation
22:54
Speaker 2: I set. So I want to I've seen that with
22:58
Speaker 2: lots of my clients where I've been able to help
23:00
Speaker 2: help them get rid of high interest that and amplify
23:03
Speaker 2: their business and grow their real estate empire. Because this
23:07
Speaker 2: is just one part of it.
23:09
Speaker 1: Right now, who's the ideal person that you think they
23:16
Speaker 1: should be contacting you right now?
23:18
Speaker 2: I think it's the people that know how to make money.
23:21
Speaker 2: They're in the business of making money, but they wonder
23:25
Speaker 2: where is it all going? Why am I working so hard?
23:30
Speaker 2: And I just seem like it's not I'm not it's
23:35
Speaker 2: not there. I don't I don't have it right. I'm
23:39
Speaker 2: in the business of keeping money, right, there's a there's
23:43
Speaker 2: a lot of people who help you sell more and
23:45
Speaker 2: do more. But but if you if you are able
23:50
Speaker 2: to bring in a lot, but your bottom bucket is
23:55
Speaker 2: leaking like a lot, that's a problem, right. And so
23:59
Speaker 2: those people that can make money and know how to
24:03
Speaker 2: maybe maybe they don't have a good system. I can
24:05
Speaker 2: help them understand how to keep it both personally and
24:08
Speaker 2: business wise. Those those are the people that I like.
24:12
Speaker 2: If you're just saying, well, I need to have a system,
24:15
Speaker 2: but I don't want to make money, well, I can't
24:19
Speaker 2: turn that in. If you if you don't have a
24:20
Speaker 2: system to even save right now, I can't stop. You know,
24:27
Speaker 2: if you're you're making a lot of money and you're
24:30
Speaker 2: spending it with a credit card, and you know all
24:35
Speaker 2: kinds of other things that you can't stop. There's an
24:40
Speaker 2: addiction there. I can't stop that, right, but I can
24:44
Speaker 2: help prevent it and maybe change habits.
24:48
Speaker 1: Now, if listeners remember only one thing from your episode,
24:51
Speaker 1: what will you want that message to be.
24:53
Speaker 2: Don't abdicate that responsibility of the finances. Too many people
24:58
Speaker 2: to say I have a I have a financial guy.
25:02
Speaker 2: They do all that stuff for me. I don't understand
25:07
Speaker 2: the numbers, so I'm not going to do it. Every
25:11
Speaker 2: every one of us. I don't care whether you make
25:14
Speaker 2: a little money or a lot of money. Every one
25:15
Speaker 2: of us is in the banking business. Every one of us.
25:19
Speaker 2: Every one of us has a business, even if it's
25:23
Speaker 2: the household. Right, we need to make more and keep more,
25:28
Speaker 2: and that's where profit is happening. Right. We're able to
25:32
Speaker 2: use it to buy other things, even if it's a
25:36
Speaker 2: personal side. Right, it's a business model. The problem is
25:41
Speaker 2: when people are saying, oh, well I want to I
25:45
Speaker 2: still want that car or that thing, and they say,
25:50
Speaker 2: well I deserve it because we watch a commercial, and
25:52
Speaker 2: then they go into debt because you know, somebody said
25:58
Speaker 2: on the television show, I deserve it to keep up
26:00
Speaker 2: with the Joneses, and they wonder why they broke. I'm like, well,
26:03
Speaker 2: because you don't understand how money works. And so if
26:08
Speaker 2: we understand the flow, that's why it's counterflow, then we
26:14
Speaker 2: can make better decisions. But do not do not abdicate
26:20
Speaker 2: your responsibility to understand the flow and the cash flow.
26:24
Speaker 1: Now that's great advice because I hear that nearly every
26:28
Speaker 1: single day that I don't know my money guy handles that,
26:32
Speaker 1: and so that's great advice. Where can our audience connect
26:36
Speaker 1: with you, learn more about your work and continue this conversation.
26:40
Speaker 2: If you go to Counterflow Cornerstones Counterflow Cornerstones dot com,
26:46
Speaker 2: slash brand, and that's where you can schedule a call
26:49
Speaker 2: with me directly. We have Counterflow Cornerstones is like our
26:55
Speaker 2: foundational business, right, but we have lived counterflow where it's
27:00
Speaker 2: that philosophy and you can understand more. You know, Amanda
27:04
Speaker 2: has counterflow livecounterflow dot sub stack or that philosophy thing.
27:10
Speaker 2: Because I've learned that most people, seriously, we are sleepwalking
27:16
Speaker 2: through life. We are sleepwalking even in our own businesses.
27:20
Speaker 2: We're trying to make it and hustle. But we say,
27:23
Speaker 2: well I don't know that, so we give it up.
27:25
Speaker 2: We say, well, that's that's for somebody else. I wasn't
27:28
Speaker 2: good at math, so I'm not even gonna worry about it.
27:31
Speaker 2: I'm like, well, no, you should actually understand. And so
27:37
Speaker 2: I'm not that great at math, but I know how
27:40
Speaker 2: to read a profit and loss U And I'm like, well,
27:43
Speaker 2: if it's read, that's not good, right, And a lot
27:48
Speaker 2: of a lot of people don't even know that, right,
27:50
Speaker 2: And I'm like, are you making money or not? And
27:56
Speaker 2: and so understanding that and so go to Counterflow corner Stones.
28:00
Speaker 2: Look up Brandon Neely Counterflow. You'll find me everywhere hopefully.
28:05
Speaker 1: Now, Brandon, thank you so much for joining us. We
28:07
Speaker 1: appreciate your time and the value shared.
28:10
Speaker 2: Thanks Joe, and I didn't even get to tell you
28:12
Speaker 2: all the craziness of the flood, but I know my
28:17
Speaker 2: finances were tested and my foundation is solid, and I'm
28:20
Speaker 2: excited for what's coming because if I can share the story,
28:25
Speaker 2: it's going to be amazing.
28:27
Speaker 1: When you contact Brandon, make sure you ask them about
28:29
Speaker 1: the flood. Thanks everyone for listening and this episode inspire
28:32
Speaker 1: you sharing with someone that needs it, and don't forget
28:35
Speaker 1: to follow the Globe Visor podcast for more conversations that
28:38
Speaker 1: make an impact.
28:40
Speaker 2: Till the next time,