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072: Winning on Purpose – The Unbeatable Strategy of Loving Customers
Chief Revolution Officer John DiJulius of the DiJulius Group talks with Fred Reichheld, best-selling author and the creator of the Net Promoter Score (NPS). Their conversation is around Fred's newly released book Winning on Purpose – The Unbeatable Strategy of Loving Customers.
You will learn:
How NPS has been adopted by two-thirds of the Fortune 1000 companies
Why NPS is broken and why he needed to write a new book to address what companies and leaders are doing wrong
The most common misperceptions that people/companies have about NPS
How we should define what constitutes a great company…
The skinny
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