S.C.I.E.N.C.E. #905
Lewis Pugh, a British open-water swimmer, used the psychological forces of breaking down goals into smaller steps and surrounding himself with a supportive community to become the first person to swim in each ocean. The acronym SCIENCE (stepladders, community, important, easy, neurohacks, captivating, ingrained) summarizes the science of making behavioral changes stick.
The skinny
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