Andrew Kokes - Pivot AI Global - If AI Can't Find You, Your Buyers Won't Either
Peter Ryan talks to Andrew Kokes, Chief Marketing Advisor at Pivot AI Global, about how AI is fundamentally changing B2B marketing and sales.
As buyers increasingly use ChatGPT, Gemini, Claude and other AI platforms to research suppliers and build shortlists, traditional search engine visibility is no longer enough. Andrew explains why companies now need to think about AI discoverability — ensuring that answer engines understand who they are, what they do, and why they should be recommended.
The conversation explores why clear positioning and a well-defined niche matter more than ever, how…
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