LOBP #7: PRSA Philadelphia Panel "Tuning into Diversity-Best Practices in Multicultural Marketing"

State Broadcast News, a division of The Lubetkin Media Companies · Jul 1, 2005 · 1h 1m

This podcast is a recording of a PRSA/Philadelphia panel held on Tuesday, May 3, 2005 at the Union League Club in Center City Philadelphia. This program focuses on the growing importance of multicultural markets and their enormous buying power - more than $900 billion annually in the U.S. - represented by African-American, Hispanic, and Asian consumers. Diversity is a key strategic goal of the Public Relations Society of America. Nationally recognized panelists will explore some of the "best practices" for developing brand building initiatives aimed at multicultural audiences, offering a…