Direct Bookings in Short-Term Rentals: From 10% to 80% with Suzy Turnbull

Booked Solid Show - Short Term Rental Podcast · Apr 17, 2026 · 1h 3m

"You have to really get under the cover of knowing who it is you're trying to attract. If you don't know that, you are not going to succeed." — Suzy Turnbull

How does a single-property host in Panama grow from 10% to 80% direct bookings in just over two years? In this episode of Booked Solid, Gil sits down with Suzy Turnbull, author of 5-Star Hosting Made Simple and a former marketing executive who turned her Buenaventura villa into a thriving direct booking business. Suzy shares the exact year-by-year progression of her direct-booking growth, the infrastructure she wishes she'd built sooner…