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ITV #242: The Future Belongs to Creators (Not Hollywood) | Kimberly Latrice Jones | Inside The Vault · Inside The Vault with Ash Cash

0:00
[SPEAKER_01]: So when I was 20 years old, I was in a really bad car accident where I flew from the back seat through the windshield.
0:09
[SPEAKER_01]: And it's weird because my processing is both slow and fast.
0:12
[SPEAKER_01]: But in that quiet, man, I got 14 windows on it.
0:15
[SPEAKER_01]: And it's weird because I'm grateful for it.
0:18
[SPEAKER_01]: I knew I was different.
0:19
[SPEAKER_01]: Well, I didn't know there were others like us, and I didn't know it was a thing.
0:25
[SPEAKER_01]: 10-year-old me understood my diagnosis and said, what do you want to get up and do every day?
0:31
[SPEAKER_01]: It's shooting country when it's kids.
0:33
[SPEAKER_00]: My favorite job I've ever had in my life.
0:35
[SPEAKER_00]: Talk about that.
0:37
[SPEAKER_01]: Like I'm the guy when my chips were down.
0:42
[SPEAKER_01]: And the world didn't see value in me.
0:45
[SPEAKER_01]: Mike and Wayne were like, come over here with us.
0:48
[SPEAKER_00]: Yeah, yeah.
0:49
[SPEAKER_00]: A billion views a month is not like normal.
0:54
[SPEAKER_00]: How is that even possible?
0:55
[SPEAKER_00]: Great leadership.
0:56
[SPEAKER_00]: He's the girl.
0:57
[SPEAKER_00]: Do you believe Hollywood is losing his power?
1:00
[SPEAKER_01]: If you are still looking at content and worried about these United States of America, you have already lost.
1:07
[SPEAKER_00]: My partner is going to be mad at me for giving me Yardis Jim, but I'm going to give it to you.
1:11
[SPEAKER_01]: I just have to make sure she doesn't watch this interview.
1:20
[SPEAKER_00]: Hey, wait, wait, wait, wait.
1:21
[SPEAKER_00]: I know you want to watch this next video, but listen, if you are an entrepreneur, business coach, business consultant, or a small business owner who has a story and wants to learn how to create multiple strings of income from your story, I need you to text me right now, my book.
1:37
[SPEAKER_00]: to six, four, six, six, six, eight, seven, four, one, five, two.
1:41
[SPEAKER_00]: That is my personal number.
1:42
[SPEAKER_00]: I have been an author for over 12 years, I've written 10 books, four of them have been best sellers, and I've sold over 100,000 books, but I've also helped a lot of my clients, take their expertise and put it into a story, then create multiple streams of income from that.
1:58
[SPEAKER_00]: So I wanna help you do the same thing.
1:59
[SPEAKER_00]: So text my book to six, four, six, six, eight, seven, four, one, five, two.
2:05
[SPEAKER_00]: I, let's go back to the video.
2:23
[SPEAKER_00]: So welcome to another awesome episode of Inside the Vault of Ashcast.
2:26
[SPEAKER_00]: The greatest money mindset show on the planet.
2:29
[SPEAKER_00]: Most people think storytelling is about talent, but in today's world, the biggest opportunities belong to the people who understand attention, algorithm and ownership.
2:40
[SPEAKER_00]: Today's guests went from best selling author to Hollywood writer from traditional television deals, to building content for the fastest growing entertainment format.
2:50
[SPEAKER_00]: On the planet, she's written inside the country-wane ecosystem, so projects to reassure a creator, crazy, maple studio, produce content for Tobi, held an overall deal with Warner Bros. and now sits at the intersection of storytelling, technology, and the creator economy, but what makes her journey so fascinating?
3:12
[SPEAKER_00]: Is it just where she's been?
3:14
[SPEAKER_00]: It's how she saw the future before most most people even knew it existed.
3:20
[SPEAKER_00]: In this conversation, we're talking about the collapse of traditional gatekeepers while vertical dramas are exploding, how creators are becoming media companies, and what it really takes to turn attention into ownership if you ever wanted to build influence intellectual property or wealth in the new
3:38
[SPEAKER_00]: Did your academy stay locked in until the end because Kimberly let's reach Jones is about to give you a master class That is worth every bit of time you will invest on this show ladies and gentlemen
3:52
[SPEAKER_00]: This is Kimberly Johnson.
3:53
[SPEAKER_01]: That is the best introduction I've ever gotten in my life.
3:57
[SPEAKER_00]: Yes, yes, yes, yes, yes, yes, yes.
3:59
[SPEAKER_00]: I appreciate you for stopping through like this so much we got to talk about so much we got to talk about.
4:07
[SPEAKER_00]: I just, I just want to start by I read the intro.
4:10
[SPEAKER_00]: For those who don't know in your words, who is Kimmelita Treeshells?
4:15
[SPEAKER_01]: Well, Kimberly, the tree's Jones really at the root court is just a storyteller.
4:19
[SPEAKER_01]: You know, that's what I always knew that I wanted to do.
4:22
[SPEAKER_01]: I went to the Chicago Academy for the Arts, for high school and studied theater, and then went to film school, and then I went to Ringling Brothers clown college.
4:31
[SPEAKER_01]: So I just always knew that I wanted to be a storyteller.
4:34
[SPEAKER_01]: And it's funny because people know me from my creative work, from being an author, and a filmmaker, and all of that.
4:40
[SPEAKER_01]: but some people also know me from my social justice work, but even in that space, what people know me for is my speeches, because they're like a running joke in Atlanta.
4:48
[SPEAKER_01]: If you're at a protest, don't follow Kim Jones.
4:50
[SPEAKER_01]: He's right here.
4:51
[SPEAKER_01]: And so it's, you know, I've just always had this affection for words and linguistics, and then I just had to figure out how to make it make money.
4:58
[SPEAKER_00]: Yeah, yeah, yeah.
4:59
[SPEAKER_00]: talk a little bit about like so I was first introduced to you through your social justice work and you know powerful voice really passionate about our people money and economics and things of that nature you know at what point did you know that you know you had a passion for us and for our people and
5:21
[SPEAKER_01]: It's funny because I made a post today that's an old post I found on Facebook for my mother made she rest in peace another genius black woman and my mother made this post when my video went viral saying hey I know a lot of you have seen my youngest child going viral with this video but I want to let you know that she's been doing this since she was six years old.
5:41
[SPEAKER_01]: So when I was six years old, my sister, who's six years older than me, the news stopped her and asked her to give her opinion on what type of job President Reagan was doing and what was going on and all the other stuff was going on and Iran and all these things, my sister, who's painfully shy, would not talk to them and so they were going to walk away.
5:59
[SPEAKER_01]: It was a national news company.
6:00
[SPEAKER_01]: They were going to walk away and I grabbed the microphone and
6:03
[SPEAKER_01]: And I was like, I have something to say.
6:05
[SPEAKER_01]: And they were like, you're sick.
6:07
[SPEAKER_01]: And I was like, I watched the news.
6:09
[SPEAKER_01]: I know what's going on.
6:10
[SPEAKER_01]: And I gave this whole dissertation on what President Reagan needs to be doing.
6:15
[SPEAKER_01]: And so this pre-self on the 80s.
6:17
[SPEAKER_01]: And so my mother got home and she had all these messages, because we were on a business trip with her in DC.
6:22
[SPEAKER_01]: We got home and she had all these messages on the voicemail and my pops was like, all these people been calling the house because all of our family has seen me on the national news.
6:31
[SPEAKER_01]: Because I'm not the president when I was sick, you know.
6:33
[SPEAKER_01]: And I spent all my years, you know, taking my allowance, you know, it's the 80s, you know, it was the Wild Wild West.
6:39
[SPEAKER_01]: We wouldn't do these things now.
6:41
[SPEAKER_01]: I took from the time I was 10 to all was 16.
6:43
[SPEAKER_01]: I took my allowance every weekend and got on the L train in Chicago and went downtown Chicago.
6:48
[SPEAKER_01]: And I had a group of homeless men who lived up under the, um, lived up under the L train.
6:54
[SPEAKER_01]: And I would take my allowance and go take them to go eat.
6:56
[SPEAKER_00]: Wow.
6:56
[SPEAKER_01]: So it's been my life's work.
6:58
[SPEAKER_00]: Yeah.
6:59
[SPEAKER_00]: You told me something, you know, in recipes to your mother, you told me something interesting behind the scenes about your mark.
7:06
[SPEAKER_00]: You talked a little bit about that.
7:08
[SPEAKER_01]: So my mother is the robot lady.
7:09
[SPEAKER_01]: That was her nickname.
7:11
[SPEAKER_01]: So my mother is a very interesting woman.
7:13
[SPEAKER_01]: So I have a new book coming out on Henry Holt in 2027 about her.
7:18
[SPEAKER_01]: The book is entitled The Robot Lady.
7:20
[SPEAKER_01]: My mother was at a crossroads.
7:22
[SPEAKER_01]: She was looking for a job.
7:23
[SPEAKER_01]: She was a young mom.
7:24
[SPEAKER_01]: Her and my dad had just got married.
7:26
[SPEAKER_01]: and she had two job opportunities, right?
7:29
[SPEAKER_01]: She got a job at the Playboy Mansion because this people forget Hugh Heffner is from Chicago and the Playboy Mansion and the Playboy Club was originally in Chicago and she had an opportunity to go work for Hugh Heffner.
7:43
[SPEAKER_01]: or go work for Sears.
7:47
[SPEAKER_01]: She worked like a day for Hugh Heffner and was like, this money, I don't enjoy this.
7:54
[SPEAKER_01]: And she got a call from Sears, Sears headquarters.
7:57
[SPEAKER_01]: So this before the Sears tower was even built.
8:00
[SPEAKER_01]: She got a call from Sears headquarters saying, she got a job working in the catalog department.
8:07
[SPEAKER_01]: they had a meeting before her first day of work because the catalog department was full of white women and they had to have a meeting this is in the sixteenths and they had to have a meeting to see if the women would even continue to work and stay to work and my mother came at work there.
8:22
[SPEAKER_01]: So she walked into a very hostile environment and she worked her way up and with time they started building the series tower and by the time they started building the series tower, my mother was the manager of the mailroom and at that time you know this is pre internet all of that mail is keen like at one point in the series tower they had as much mail coming in and out as a small town because at that time it was the largest office building in the world or
8:51
[SPEAKER_01]: And so when my mother, when they moved into the Sears Tower, because my mother was the male room supervisor, they were trying to figure out how they were going to deliver that much male because it wasn't just Sears employees, it was also companies that were running space and stuff like that.
9:06
[SPEAKER_01]: And so, originally, she worked with some engineers to build this like a labored tubing system that went throughout the Sears Tower to help deliver the world, but it was never efficient.
9:15
[SPEAKER_01]: My mother was in charge of outgoing mail, there was another gentleman in charge of ingua mail.
9:19
[SPEAKER_01]: My mother's style was efficient, right, because she was oxygen-a-dory.
9:23
[SPEAKER_01]: It was efficient.
9:24
[SPEAKER_01]: His side was a mess to the point where one day they had to have all the Sears staff come down to help him sort mail because he knew so far behind.
9:31
[SPEAKER_01]: And so my mother came up with this idea and she was like, I need to talk to the engineers again because the tubing system is in work and we need to come up with something else.
9:39
[SPEAKER_01]: And so they gave her access to the engineers from Bell and Howe and what she, what they created instead, was mailbox.
9:48
[SPEAKER_01]: So my mother worked with these engineers from Bell and Howe.
9:52
[SPEAKER_01]: They built the Asperitis.
9:53
[SPEAKER_01]: They had bought these mailbox from a guy who had built them in there.
9:58
[SPEAKER_01]: And his garage, but they didn't, they couldn't figure out how to program him.
10:01
[SPEAKER_01]: My mother figured out how to program him.
10:03
[SPEAKER_01]: So my mother program, the sentient robots, it was 10 of them.
10:06
[SPEAKER_01]: They gave them nicknames, one was Hugo, one was called the bionic box.
10:09
[SPEAKER_01]: They all had to have this contest where she let people name them.
10:12
[SPEAKER_01]: And these robots traveled the floors of the Sears Tower.
10:16
[SPEAKER_01]: And she used this black dye system so that they would know where they could go.
10:20
[SPEAKER_01]: Now keep in mind, that doesn't sound like a big deal.
10:22
[SPEAKER_01]: Now this is 1970's, see it.
10:25
[SPEAKER_01]: This is 1976.
10:26
[SPEAKER_01]: So she built the sentient robots.
10:28
[SPEAKER_01]: They knew what floor they were on.
10:30
[SPEAKER_01]: They knew where you know where they were going.
10:32
[SPEAKER_01]: They knew whose deaths they were at.
10:35
[SPEAKER_01]: All of that that delivered the mail throughout the series tower.
10:38
[SPEAKER_01]: So a lot of the mechanics, not the programming, because programming has changed.
10:42
[SPEAKER_01]: but a lot of the mechanics of the Uber delivery bots are from those robots.
10:49
[SPEAKER_01]: Wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow, wow
11:08
[SPEAKER_01]: in the late 50s.
11:11
[SPEAKER_01]: And so it's like just at that time, there was no pathway, especially not for a black woman who had an idea and who had STEM potential.
11:19
[SPEAKER_01]: She went to Chicago's teacher's college.
11:21
[SPEAKER_01]: She thought she was going to be a teacher, then she got herself a Macta when my brother cooked it.
11:25
[SPEAKER_01]: And her and my dad got married and then, you know, she started this journey, but the one thing that helped her realize that this was possible in the person she would call and consult on the phone as she was on this journey was her first cousin.
11:37
[SPEAKER_01]: Her first cousin, Clyde Augusta Smith, Y'all can look him up, he's in the NASA Hall of Fame.
11:42
[SPEAKER_01]: He was an engineer for Chrysler and he built the boosters that were on the moon landing engine.
11:50
[SPEAKER_01]: So when you go back and you look at those photos and you look at, you look at hidden figures.
11:55
[SPEAKER_01]: There's one black man standing out there when the moon takes the rocket takes off.
12:01
[SPEAKER_01]: That's my mother's first cousin, Clyde Augusta Smith.
12:04
[SPEAKER_01]: So she had a NASA engineer at her fingertips while she was going through this process, but she also was just, my mother was, was brilliant.
12:13
[SPEAKER_00]: Yeah.
12:14
[SPEAKER_00]: Yeah, and then in the book coming out in 2020.
12:16
[SPEAKER_00]: It's all about her.
12:18
[SPEAKER_01]: It's all about her journey with her robots.
12:19
[SPEAKER_01]: I love that.
12:20
[SPEAKER_00]: Yeah, I love that.
12:21
[SPEAKER_00]: Talk a little bit about your journey as a story, you know, story teller, before the one and brother deals, before the best of them books, before Hollywood, Hollywood opportunities, what was the moment in your life when you realized story telling wasn't just about a passion, but it was actually your way out.
12:42
[SPEAKER_01]: My grandmother had a farm, so we lived in Chicago, but my grandmother had a farm in rural Illinois, in Moments, Illinois, and I was spent summers out at my grandmother's farm, and the one thing she would do there had like a little country store, and she would take me to that store at the top of every summer, and she would give me two things, she would give me a book, and she would give me a journal.
13:00
[SPEAKER_01]: And my grandmother had one little black and white TV, and so I would watch like Andy Griffith, and then at night when nobody's paying attention, I would watch like Benny Hill.
13:14
[SPEAKER_01]: But all I had was that journal all summer and I would have a book and I would get one book and I would read that book over and over and my grandmother You know, we lived on a very large farm and my grandma's house So I would go sit like in the cornfields and the strawberry patches with this book and just read it over and over and over again And then I would write in my journal and you know most people write in their journal they're talking about today I lived my life
13:39
[SPEAKER_01]: Um, you know, I would write stories.
13:41
[SPEAKER_01]: I would be like I would look at the ants and the grasshoppers and all of that stuff and I would write stories.
13:46
[SPEAKER_01]: That's one thing I appreciate about, you know, spending a lot of time with my grandmother's farm when I was little like I made me fearless, right, because when you're around animals all the time, you have to release a sense of fear.
13:59
[SPEAKER_00]: Um,
14:00
[SPEAKER_01]: And so I wasn't afraid of snakes and bugs and all of that stuff.
14:03
[SPEAKER_01]: So I would let butterflies land on me and, you know, uh, ants would crawl over my leg and, um, you know, and I would write stories and make up things about it.
14:12
[SPEAKER_00]: So yeah, I love that, I love that.
14:15
[SPEAKER_00]: Um, you've navigated like publishing, television, digital content, and now vertical dramas.
14:22
[SPEAKER_00]: What, uh, identity did you have to let go of in order to keep evolving?
14:28
[SPEAKER_01]: Well, I'm 50, right?
14:29
[SPEAKER_01]: And so the one trick that I always tell people and they don't want to believe that it's like the trick to the game is that I keep up gaggle of mentees around me all the time.
14:43
[SPEAKER_00]: Yeah, yeah, yeah.
14:44
[SPEAKER_01]: I keep young people around me all the time because
14:48
[SPEAKER_01]: They are always keeping me up on was new.
14:51
[SPEAKER_01]: They are able to explain it to me in a way that makes it understand.
14:55
[SPEAKER_01]: I'm able to take the knowledge that I have from working in traditional publishing and filmmaking and stuff like that and realize how to apply it.
15:03
[SPEAKER_01]: Also, I'm 50.
15:04
[SPEAKER_01]: I know how to do things in an analog way in a digital world that can push the digital world.
15:11
[SPEAKER_01]: And so I am a big fan of intergenerational conversations.
15:15
[SPEAKER_01]: Yeah, like I have tons of mentees that I keep around me, but I also talk to my mentors all the time, you know, I have, you know, amazing mentors like Rodney Barnes who did, you know, the Wu Tang saga and, you know, he worked on a boom docs and stuff like that.
15:31
[SPEAKER_01]: I have.
15:32
[SPEAKER_01]: want to Shelley and Tracy Baker Simmons who do who I work for them will um we develop being Bobby Brown for for Bravo and so I talk to my mentors all the time I talk to my mentees all the time and I reach across to my peers who I've come up with in the industry all the time and so I'm always open to hearing what the OGs have to say to see what my friends are doing
15:53
[SPEAKER_01]: But I have a deep respect for young people because I know innovation comes from young people.
15:57
[SPEAKER_01]: And I don't approach them in a way that makes them feel schooled.
16:01
[SPEAKER_01]: I approach them in a way that makes them feel collaborative.
16:05
[SPEAKER_01]: And so they want to work with me.
16:07
[SPEAKER_01]: One of my mentees today he texted me and I was telling him something well that something that went well with one of our projects and he was like, Miss Jones, I will follow you anyway.
16:17
[SPEAKER_01]: And it's like we forget to have these intergenerational conversations.
16:20
[SPEAKER_01]: The kids keep me sharp.
16:23
[SPEAKER_01]: But the elders keep me grounded.
16:24
[SPEAKER_01]: 1,000 percent.
16:25
[SPEAKER_01]: Yeah.
16:25
[SPEAKER_00]: Do you think, because it's similar, right?
16:29
[SPEAKER_00]: And I'm glad that you said that because I think I've been fortunate, like after I left my banking career, I've always been in like financial education, but I've been fortunate to be part of sort of every,
16:41
[SPEAKER_00]: error, if you will, you know, in financial education, and I feel like part of that, whether it's from, you know, magazines to, like, blogs to, like, you know, you know, websites to now podcast or television, whatever, I kind of feel like I've always, you know, the same thing, right?
17:02
[SPEAKER_00]: I got my mentor, I got the mentees, but also,
17:06
[SPEAKER_00]: Because I have ADHD, my mind works really, really fast.
17:10
[SPEAKER_00]: And so I able to take that information and really dissect it faster, right?
17:15
[SPEAKER_00]: Yeah.
17:15
[SPEAKER_00]: Then other people, and that's why I'm able to kind of like you said, take the analog way, but then apply it.
17:24
[SPEAKER_00]: in a fast way into what's happening right now.
17:28
[SPEAKER_00]: I've found out like we can, right, you got ADHD as well.
17:32
[SPEAKER_00]: Do you think that superpower is part of that?
17:36
[SPEAKER_01]: Yeah, I think it's definitely a superpower.
17:38
[SPEAKER_01]: Like I process information a lot quicker than most people.
17:42
[SPEAKER_01]: But it's also something I think when I've talked to other people who have lived with ADHD, it's also something in us that is looking for the new in things all the time too.
17:52
[SPEAKER_01]: You know what I mean?
17:53
[SPEAKER_01]: And so being able to process information, always looking for the new and understanding that new is not scary, new is scary to a lot of people.
18:00
[SPEAKER_01]: I'm amazed at how many people are afraid of new.
18:03
[SPEAKER_01]: You know, even looking at the conversations that people are having right now around AI and AI generated content and micro dramas and all of this I'm like y'all are afraid of it and then in that fear that like it's a fact It's gonna go away.
18:15
[SPEAKER_01]: Okay, if it does turn out to be a fat a go away.
18:17
[SPEAKER_01]: Get your money while it's fat and then roll over to the next thing.
18:22
[SPEAKER_01]: You know what I'm saying and so I think that I do like our process information quick enough that I can I can
18:28
[SPEAKER_01]: I can analyze where it's going in the market and know when to sell it in the market, but also I mean, I am a person who takes my time to make sure things are right, but I pull with a trigger quickly.
18:41
[SPEAKER_01]: So I pull the trigger quickly that I'm doing it and then I process it.
18:45
[SPEAKER_01]: insistence because you know how it is at ADHD we are best with steps like I if you if I look at something as a big chunk yeah then I'll get intimidated by it and then throw the whole thing away but everything that I do I break down in steps yeah and then I I put those in quadrant so it's like
19:04
[SPEAKER_01]: these five steps in this cadre, these five steps in this cadre.
19:08
[SPEAKER_01]: And then I'm not thinking about any of those other steps until I complete that step.
19:13
[SPEAKER_01]: And then that's all I can think about that.
19:15
[SPEAKER_01]: I have a hyper focus on that step.
19:17
[SPEAKER_01]: And then I move on to the next step.
19:19
[SPEAKER_01]: So it's like because of that, that's something that we just do because that's our brain process.
19:25
[SPEAKER_01]: But it actually is the blueprint to run business.
19:27
[SPEAKER_00]: So I think that's why we suck at school.
19:30
[SPEAKER_00]: I suck at school.
19:31
[SPEAKER_00]: Me too.
19:31
[SPEAKER_00]: I got to talk about your time.
19:32
[SPEAKER_01]: Oh, yeah, I got kicked out of college.
19:34
[SPEAKER_01]: I've been a four college, it's still ain't got a degree.
19:37
[SPEAKER_01]: Oh, I did graduate from clown college, though.
19:39
[SPEAKER_01]: So there's that.
19:40
[SPEAKER_01]: I am a proud graduate of Ringland Brothers and Barnett Bailey clown college, but yeah, so it's like, that was never the way my brain processed.
19:48
[SPEAKER_01]: information and I was a BC student like and that was with the struggle and that's what out of diagnosis.
19:54
[SPEAKER_01]: I didn't get a diagnosis until I was an adult.
19:56
[SPEAKER_01]: Wow.
19:56
[SPEAKER_01]: Yeah, same.
19:57
[SPEAKER_00]: So because you use you share something like so you've had ADHD for, you know, but you say forever, right?
20:02
[SPEAKER_00]: Yeah, but you said that you have.
20:05
[SPEAKER_00]: like severe ADHD because you had the accident when you talk talk about little about that.
20:08
[SPEAKER_01]: Yeah, so when I was 20 years old, I was in a really bad car accident where I flew from the backseat through the windshield and it left this permanent dent right here that you could see at my forehead and you know to have a brain injury at the time when the brain is not fully developed because the brain doesn't finish developing until you're mid, you know mid 20s and I would just turn 20.
20:31
[SPEAKER_01]: So to have brain damage, essentially, while my brain was still trying to develop, it's solid.
20:39
[SPEAKER_01]: One of the things that is funny, I was just talking to my neurologist about this, one of the things that it caused me to start having seizures, so I have epilepsy on which is why I had to get rich because I came dry myself around.
20:51
[SPEAKER_01]: Um, but it started me that it caused that, but it also did this like weird thing to my brain where it slowed it honestly slowed my processing down So like even like when I'm directing on set people will watch that like if we're doing like a walk through and everybody's talking through a moving fast I'll make everybody stop because I'll be like I need a second to process and it's weird because my processing is both slow and fast Right, so I need things to slow down and be quiet
21:19
[SPEAKER_01]: But in that quiet, man, I got 14 windows.
21:22
[SPEAKER_01]: I'm sure for sure.
21:23
[SPEAKER_01]: Yeah, yeah, yeah, yeah, yeah, yeah, yeah.
21:24
[SPEAKER_00]: Yeah, yeah, yeah, yeah, yeah.
21:26
[SPEAKER_01]: And so, but it's weird because I'm grateful for it.
21:30
[SPEAKER_00]: Absolutely.
21:30
[SPEAKER_01]: I think it was made me, you know, an interesting character in this simulation is because of the fact that I think so outside the box.
21:39
[SPEAKER_01]: It's funny, I was telling somebody the other day they were like, can't be you think you're a good friend.
21:43
[SPEAKER_01]: I said, no, I'm a terrible friend.
21:44
[SPEAKER_01]: I'm a great business partner.
21:45
[SPEAKER_01]: No.
21:46
[SPEAKER_01]: I'm a horrible friend because when I'm hyper focused on the things that I'm doing, like nothing else matters to me at all.
21:55
[SPEAKER_01]: I've never been a good girlfriend, ain't nobody gonna marry me, not nobody will get a sense.
21:59
[SPEAKER_01]: I've never been, I'm not that great of a friend unless we're in business together, because I'm hyper focused on my work in a way that like I'm a drop-to-ball on your babies.
22:10
[SPEAKER_01]: baby shower.
22:11
[SPEAKER_01]: My brain is running at 80 miles an hour at your event.
22:14
[SPEAKER_01]: I'm checked out.
22:15
[SPEAKER_01]: I don't even care what's happening honestly.
22:17
[SPEAKER_01]: And once those intrusive thoughts kicked in because my brain damage, I may actually say it out loud.
22:22
[SPEAKER_01]: I've been in so many places where I'm just like, I'm tired.
22:25
[SPEAKER_01]: I don't know what it is.
22:26
[SPEAKER_01]: I want to go.
22:28
[SPEAKER_01]: And you know, but there's an honesty in that, but there also is, you know, I have this theory that this will, I'm about to get that.
22:36
[SPEAKER_01]: This
22:39
[SPEAKER_01]: I have this theory that when you are called to do something different and unique and you are called to have a place in the world that is supposed to have an effect on the masses, I think it's a little disingenuous to expect us to be also like really great people.
23:00
[SPEAKER_01]: because the level of work that I have to work at to have accomplished all the things that I've accomplished, to accomplish the things that I have in the canon, that are coming, I can't be a great spouse.
23:11
[SPEAKER_01]: I can't be a great, you know, I can't be a great friend, and I have two sons and so whatever energy that I had, I had to use that to be a great mom.
23:20
[SPEAKER_01]: and so their father to be a great co-parent.
23:23
[SPEAKER_01]: And so that's all I had.
23:25
[SPEAKER_01]: I'm like, I got this much space that goes to my sons and to their father.
23:30
[SPEAKER_01]: And I don't really have any room, so either get in business with me, that's when you don't get the best of me.
23:36
[SPEAKER_01]: Or you.
23:37
[SPEAKER_00]: You ain't gonna get the best of me.
23:38
[SPEAKER_00]: Yeah, for sure, for sure.
23:41
[SPEAKER_00]: This so much that I could say and unpack and there's so many parallels.
23:46
[SPEAKER_00]: It's funny because I feel like, for me, I used to think, and I don't know what age you would diagnose so when you realize that, but for me, I used to, I knew I was different.
24:00
[SPEAKER_00]: And I actually thought I was different from other people.
24:02
[SPEAKER_00]: I didn't know there were others like us, and I didn't know it was a thing.
24:06
[SPEAKER_00]: Um, but to the point though, I used to kind of think they was something wrong with me, same, um, because I, you know, because of because of that, like, um,
24:15
[SPEAKER_00]: You know, I could be a good friend for like, you know, a certain amount of time.
24:19
[SPEAKER_00]: And then there's a moment that I just cut everything off.
24:25
[SPEAKER_00]: Like, in fact, I, like, I currently, I feel so similar to that.
24:30
[SPEAKER_00]: Like, I currently have just a small circle of people that I call friends because of like,
24:38
[SPEAKER_00]: they understood me.
24:39
[SPEAKER_00]: They never took it personal if if I'm ghost.
24:42
[SPEAKER_00]: And I'm just like, I like, like, I got, you know, you know, so look at my brother more keys.
24:46
[SPEAKER_00]: Like, I've known him since I've been eight years old.
24:48
[SPEAKER_00]: He was probably the only one who were on my moments of hyperfocus where I'm like gone for a summer.
24:54
[SPEAKER_00]: I'm gone for a year.
24:55
[SPEAKER_00]: He's still kind of come check on me and to the point
24:58
[SPEAKER_00]: You know, the whole business thing, right?
25:00
[SPEAKER_00]: Like most of the people that I call family are people I do business with.
25:06
[SPEAKER_00]: Like I don't, you know, and it's funny in my wife and I had a conversation the other day.
25:10
[SPEAKER_00]: And I was like, yo, I really don't have friends outside of people I do business with.
25:16
[SPEAKER_00]: And that's because I really am like hyper focused on business, that's all that really matters to me.
25:24
[SPEAKER_00]: But at the same time, I feel like,
25:28
[SPEAKER_00]: I have a purpose, right?
25:29
[SPEAKER_00]: I think God has given me this purpose.
25:31
[SPEAKER_00]: I think God has given me ADHD, honestly, right, the superpower to be able, because I think simultaneously, I've run so many different businesses.
25:41
[SPEAKER_00]: I have so many different projects.
25:44
[SPEAKER_00]: I manage so many different people, but I always say this, I'm like, yo, like the people who complain about
25:54
[SPEAKER_00]: all that I do, you're I can't even do it for real, right?
25:57
[SPEAKER_00]: Because like
26:00
[SPEAKER_00]: Yeah, I could go over there.
26:02
[SPEAKER_01]: Yes, and it feels good when you see, when you're seen about it, because that's one of the things, especially prior to diagnosis.
26:08
[SPEAKER_01]: That was diagnosed at 30, right?
26:12
[SPEAKER_01]: And so it's like, I just felt like, I was wrong with me, I'm a bad friend.
26:17
[SPEAKER_01]: I don't check out other people like, I don't check them.
26:19
[SPEAKER_01]: But it's funny because the, the two say that because the one friend that I've been able to maintain what I would consider a lifetime friendship is my best friend Lee.
26:26
[SPEAKER_01]: We've been friends since high school.
26:30
[SPEAKER_01]: And so it's like when I would have those moments, she understood because she would have those moments.
26:35
[SPEAKER_01]: So I understood so she is my longest running friendship that I've had and then my business partner.
26:43
[SPEAKER_01]: And one of my other closest friends is Legil Hunt who also has an ADHD diagnosis.
26:48
[SPEAKER_01]: You know what I mean?
26:49
[SPEAKER_01]: And so anybody else that I have a relationship with, we do
26:53
[SPEAKER_01]: We have grown together because we do business because also another tenant of ADHD is like out of sight out of mind like if I don't see you I'm actually okay for get you exists in the world in a way not in a nasty way, but just in a like if I'm not if you're not part of what's
27:09
[SPEAKER_01]: tangibly happening to me at the moment I forget about it people don't understand that's why 88 people that's why we keep piles like you come into our office and it's like stacks of piles and things like that because they have to be visual because if it's an adroid that to me that's it doesn't exist if I don't see it it's not real yeah yeah have you have you had
27:29
[SPEAKER_00]: Or how do you deal?
27:30
[SPEAKER_00]: I'm pretty sure, you know, like now it just is what it is, but in the beginning, like how did you deal with people not understanding, right?
27:40
[SPEAKER_00]: Like, let's just say it's relationship, let's just say it's business, whatever it is.
27:44
[SPEAKER_00]: Like for me, um, you would have to say that the squeaky wheel gets to oil, right?
27:51
[SPEAKER_00]: Um, I could be doing a bunch of things.
27:53
[SPEAKER_00]: This is this honestly, this is why I have business partners, because I know I can't do anything by myself.
27:59
[SPEAKER_00]: Oh, for sure.
28:00
[SPEAKER_01]: So I can have nothing by myself.
28:01
[SPEAKER_00]: So every project that I have, I have somebody who's in a constantly reminding me that something is due, I need to do something or whatever.
28:09
[SPEAKER_00]: But there are those occasions where, you know, again, people analyze sort of like, you know, my lack of proactiveness, if you will, as
28:26
[SPEAKER_00]: not interested, right?
28:28
[SPEAKER_00]: But I'm like, not us, not really it.
28:30
[SPEAKER_00]: It's just out of sight, out of mind.
28:33
[SPEAKER_00]: Have you had that level of criticism where there's personally, or professionally, and how do you deal with that when someone feels like, what you're doing might be on purpose, but not realizing that it's connected to your brain?
28:49
[SPEAKER_01]: I would say pre-diagnosis, I dealt with that in the most unhealthy way you possibly could, is that I just became very comfortable in solitude.
28:58
[SPEAKER_01]: I think that's why I became an author.
29:02
[SPEAKER_01]: It's because writing novels is something you can do almost completely in solitude.
29:08
[SPEAKER_01]: So I could just be in my room by myself and write my books, turn it into my editor, give my editorial letter, do my notes, turn it in, and then when it was time, when you're, when you're traditionally published, and I've been traditionally published my whole career as an author, you know, there, you have a whole team, you have publicists, you have your editor, you have, you know, your publisher, you have all these people that are making everything happen for you, they're scheduling the interviews,
29:34
[SPEAKER_01]: controlling your tour.
29:35
[SPEAKER_01]: They're doing all of that.
29:36
[SPEAKER_01]: So you use that to show up.
29:37
[SPEAKER_01]: It's like, okay, I got my tinerary.
29:39
[SPEAKER_01]: These are my dates.
29:40
[SPEAKER_01]: This where I got to be.
29:41
[SPEAKER_01]: They're sending the books ahead.
29:42
[SPEAKER_01]: The book cell is going to be there.
29:43
[SPEAKER_01]: You know, that's why I've traditionally published.
29:45
[SPEAKER_01]: People are always telling me, like, can you have such a big following?
29:48
[SPEAKER_01]: Why don't you just self-publish?
29:49
[SPEAKER_01]: Yeah.
29:49
[SPEAKER_01]: Please, please, I'm incapable, right?
29:53
[SPEAKER_01]: Please, I understand they getting, you know, the lion's share.
29:56
[SPEAKER_01]: We keep my little day keep us in that grab arena in place.
29:59
[SPEAKER_01]: Yeah, cause child, please, I can't do it by myself.
30:02
[SPEAKER_01]: All right, that's called a whole company in the heart for the people.
30:05
[SPEAKER_01]: But, you know, I just, I just spent a lot of time in solitude.
30:08
[SPEAKER_01]: And I, and I, um,
30:10
[SPEAKER_01]: I put up a lot of walls and it kind of created a little bit of trauma in the sense that I was like, you know, I kind of like leans into like a little bit of like, okay, I'm not likeable.
30:23
[SPEAKER_01]: And so the best thing for me to do is to be by myself and catalog the people who do like me.
30:29
[SPEAKER_01]: And then I'll only engage with those people.
30:31
[SPEAKER_01]: I said, you know, I'm one of seven kids.
30:33
[SPEAKER_01]: So, you know, my siblings like me.
30:35
[SPEAKER_01]: So I'll talk to my siblings.
30:36
[SPEAKER_01]: My parents like me.
30:37
[SPEAKER_01]: You know, my best friend, Lee, she likes me.
30:40
[SPEAKER_01]: You know, but then once I got to diagnosis and realized that I just needed tools and systems, and I had created just unconsciously created tools and systems that would help me get through life.
30:52
[SPEAKER_01]: Because this is a neuro-typical world.
30:53
[SPEAKER_01]: This isn't a world set up for neuro-divergent people.
30:56
[SPEAKER_00]: And I had tools and not yet.
30:58
[SPEAKER_00]: because it's not yet.
30:58
[SPEAKER_00]: But it's growing and it's changing, yeah.
31:00
[SPEAKER_00]: Yes.
31:01
[SPEAKER_00]: And so I think I think not the country or if it's my ADHD, the country will.
31:05
[SPEAKER_00]: But I honestly think that AI was created by an ADHD person.
31:11
[SPEAKER_00]: 1,000% like when you think about what AI is so helpful to us.
31:16
[SPEAKER_00]: I've been so productive.
31:17
[SPEAKER_00]: And when you think about AI agents and AI and just like it's literally
31:23
[SPEAKER_00]: Like this is heaven to us.
31:26
[SPEAKER_01]: Yeah, I need to help.
31:28
[SPEAKER_01]: And it's funny because being a person who works in social justice and one of my dearest friends, who I think she also got 80, do you just underestimate?
31:38
[SPEAKER_01]: Yeah, not sure how long Wolf is a water fighter.
31:42
[SPEAKER_01]: She's always fought against water.
31:43
[SPEAKER_01]: She was there for Flint.
31:45
[SPEAKER_01]: She was on the front lines for standing rock.
31:48
[SPEAKER_01]: She's an amazing human.
31:51
[SPEAKER_01]: her and her son, my little nephew, superstar Shamar, who is also the son of Kepadana for who to take.
31:56
[SPEAKER_01]: They amazing people.
31:58
[SPEAKER_01]: So there is this like, I would be remiss to say that there's not a moral struggle that I have with AI because of what is doing and regards to water and because of the data centers being put in marginalized communities.
32:12
[SPEAKER_01]: So there's the social just decide to me that's like, you know what, I lived without it before.
32:18
[SPEAKER_01]: I could live without it again.
32:20
[SPEAKER_01]: of our water.
32:21
[SPEAKER_01]: I don't want the data centers put in marginalized communities.
32:25
[SPEAKER_01]: I have an negative impact on them.
32:27
[SPEAKER_01]: However, comma, this is, this is probably the biggest struggle of my life is because I need systems and tools because the way my brain works and because the world has never built system in tools because of the way my brain work.
32:41
[SPEAKER_01]: And then there's also the conundrum of my mother is one of the founding members of AI.
32:46
[SPEAKER_01]: Yeah.
32:46
[SPEAKER_01]: So it's like I've got all of this conflict around it, but I would be it would be disingenuous and it would be lying and I'm not a fan of lying for me to say that it has not been an immensely helpful tool to help me further my career and be more productive.
33:03
[SPEAKER_01]: Um, because I need those systems in place because I have 42 windows open all the time in my head But there are certain things and we can talk about this because this is I've never had a Disconversation with ADHD person, so I'm very excited about this conversation
33:23
[SPEAKER_01]: When we try to explain to y'all that we can't do things, y'all think we just be in lazy, and there is something that is not clicking between certain parts of my brain, between you need to do this and doing it.
33:38
[SPEAKER_01]: And so I can sit in my room and know that I'm on dead my for something that needs to be turned in an hour.
33:46
[SPEAKER_01]: And my brain will,
33:48
[SPEAKER_01]: I don't know how to explain it to people.
33:50
[SPEAKER_01]: It just, the thing that's happening in neuro-typical people's brain that says, hey, this paper is due at one o'clock, it's now noon, finish it up, and then that processing system goes from, I need to do it to you.
34:03
[SPEAKER_01]: You have to do it to the hands and fingers, grabbing the laptop and doing it.
34:07
[SPEAKER_01]: There's a switch missing somewhere in our brain that won't let us do it.
34:12
[SPEAKER_01]: So when I'm sitting there,
34:14
[SPEAKER_01]: and then sitting in the shame of not doing it and beating myself up in the shame of not doing it.
34:20
[SPEAKER_01]: Meanwhile, he is next and watching them as his own Netflix.
34:24
[SPEAKER_01]: Instead of doing the words, I can't explain to people
34:29
[SPEAKER_01]: They want to just put the label of laziness.
34:32
[SPEAKER_01]: I just can't explain to you that my brain knows I'm supposed to be doing it, but it just won't do it.
34:38
[SPEAKER_01]: It just won't do it.
34:39
[SPEAKER_01]: And so because of that, I need to be able to do things quickly and with speed, exponentially as opposed to that.
34:50
[SPEAKER_01]: And AI has allowed me to be able to do that.
34:53
[SPEAKER_00]: Like, like, to the point where, and I don't take, like, it's not even a prideful thing.
35:00
[SPEAKER_00]: I'm just so happy that if I wait five minutes to a deadline that as long as I have the right words to say the thing, A, I could produce it for me.
35:10
[SPEAKER_01]: Like, it's helped me so much.
35:12
[SPEAKER_01]: Like, even, I'll be honest with you.
35:13
[SPEAKER_01]: Because then, because then, that's five minutes that we got to retipe it.
35:17
[SPEAKER_01]: That we're cooking.
35:18
[SPEAKER_01]: We cook it.
35:18
[SPEAKER_01]: Because the dopamine that kicked it down.
35:20
[SPEAKER_01]: And I don't think people understand that about ADHD because there's so many like fake ADHDers.
35:25
[SPEAKER_01]: And I wish I would stop saying, y'all got ADHD because you honestly don't know what it's like to actually live with these disease, because it could be really debilitating at the time.
35:34
[SPEAKER_01]: And because people don't understand like they think they put it in the category of mental health when it's actually in the category of behavioral health Because it is actually a physical thing.
35:43
[SPEAKER_01]: Yes, it is a chemical and balance in us that doesn't allow our brain to produce dopamine authentically and naturally which means that dopamine only gets produced to us when we get in fight or flight mode So now it's five minutes to the deadline now the pressure has kicked in.
36:01
[SPEAKER_01]: I'm in fight mode
36:03
[SPEAKER_01]: surge of dopamine.
36:05
[SPEAKER_01]: And now I'm like, right, right, right.
36:09
[SPEAKER_01]: But you as a neurotypical dopamine is releasing itself to pick up your clothes.
36:15
[SPEAKER_01]: It's releasing itself to go to the story.
36:17
[SPEAKER_01]: It's releasing itself for you to pick up where is my, I'm not producing it at all.
36:22
[SPEAKER_01]: at home.
36:23
[SPEAKER_01]: I'm not producing it at all.
36:25
[SPEAKER_01]: And so then when I get in distress, then I get a rush of it.
36:30
[SPEAKER_01]: And I can do in an hour when it would took you three hours to do.
36:34
[SPEAKER_01]: But this is also why one of the things that people don't talk about enough is this is also why a lot of people with ADHD end up having addiction problems.
36:44
[SPEAKER_01]: because they find substances that can give a false sense of the dopamine that you need just a function.
36:51
[SPEAKER_00]: Yes, absolutely.
36:53
[SPEAKER_00]: Yeah, yeah.
36:53
[SPEAKER_00]: It's funny that you say that because like literally like my brain, like I get paralyzed sometimes.
37:00
[SPEAKER_00]: And it's to the point where I'm like again, like logically, like if I talk to somebody who has logic,
37:09
[SPEAKER_00]: It doesn't make sense to them.
37:11
[SPEAKER_00]: But for me, this paralysis, like I want to do it, I'm not gonna do it, but it's not happening.
37:21
[SPEAKER_00]: But at the same time, again, I think that the superpower in that though, too, is that when when we do get the surge of dopamine, like you said, we get to create at a faster pace,
37:41
[SPEAKER_00]: the last minute and what we produced in the last minute, this is why I always thought I was like all my special.
37:47
[SPEAKER_00]: Yeah.
37:47
[SPEAKER_00]: Like I'm like, I'm like, I'm hurt.
37:49
[SPEAKER_00]: Five minutes to the dead end.
37:51
[SPEAKER_00]: And I've got to end.
37:53
[SPEAKER_00]: Right.
37:54
[SPEAKER_00]: Right.
37:54
[SPEAKER_00]: Right.
37:55
[SPEAKER_00]: Right.
37:55
[SPEAKER_00]: Right.
37:55
[SPEAKER_00]: So, so, so hot.
37:56
[SPEAKER_00]: So, how does, um,
37:58
[SPEAKER_00]: How have you, you know, use that, right?
38:02
[SPEAKER_00]: Like in, uh, in business, right?
38:05
[SPEAKER_00]: And, um, you know, not actually know that you're diagnosed.
38:08
[SPEAKER_00]: Do you, are you vocal about it to people?
38:11
[SPEAKER_00]: Um, do you put things in place?
38:14
[SPEAKER_00]: Um, so that things can be done in Tommy Manor, like talk a little bit about like managing that, wow, you know, being in business with others who might maybe
38:24
[SPEAKER_01]: It took me, I hate to say it like this, because this is not, you know, this is a privileged point of view, right?
38:31
[SPEAKER_01]: And I recognize that this is a privileged point of view.
38:34
[SPEAKER_01]: Now that I employ people, I actually made a list
38:39
[SPEAKER_01]: things that my brain won't allow me to do.
38:43
[SPEAKER_01]: And then I made a list of the things that my brain will allow me to do.
38:47
[SPEAKER_01]: And I was like, everything that my brain allows me to do, I'm going to do that.
38:53
[SPEAKER_01]: Those are going to be my job responsibilities throughout my companies.
38:56
[SPEAKER_01]: That's going to be what I'm going to do.
38:58
[SPEAKER_01]: Everything that I know that I'm honest with myself, brutally honest with myself,
39:08
[SPEAKER_01]: I made a list and then I figured out what positions I needed to put in place to do those things.
39:16
[SPEAKER_01]: And that's what I do.
39:17
[SPEAKER_01]: Now again, I know that comes from a privileged point of view of being in a position to hire people and have staff and all of that.
39:24
[SPEAKER_01]: prior to that.
39:26
[SPEAKER_01]: I just enacted my friends.
39:27
[SPEAKER_01]: I, like, I took Easter way, Easter rays row of what she said, reach across.
39:31
[SPEAKER_01]: Yeah.
39:32
[SPEAKER_01]: Yeah.
39:33
[SPEAKER_01]: I went and got the homies that I knew was about it.
39:35
[SPEAKER_01]: Yeah.
39:35
[SPEAKER_01]: And same thing, but I would have them do the things that I know I can't do like, you know, as a, as a, as a filmmaker, I discovered, you know, I'm a great director.
39:47
[SPEAKER_01]: Yeah.
39:47
[SPEAKER_01]: It takes me too long to write a script because I got to get I got to be inspired by some dope me at 3 a.m.
39:55
[SPEAKER_01]: But the script was do yesterday.
39:57
[SPEAKER_01]: So I was like as much as I have all these great story ideas I'm going to stop writing and I'm going to start being in partnership with people like my friend legit My friend Alvin may he rest in peace different people like that and I'm like I'm just going to tell them the ideas that I have.
40:11
[SPEAKER_01]: or I'm going to look at ideas that they have that I think is dope and I'm going to direct those projects because the way that my brain works in terms of doing prep and stuff as a director I can do that.
40:22
[SPEAKER_01]: I can write a great script.
40:25
[SPEAKER_01]: I won't do it.
40:26
[SPEAKER_01]: Right.
40:26
[SPEAKER_01]: Yeah.
40:27
[SPEAKER_01]: Yeah.
40:28
[SPEAKER_01]: I won't do it.
40:29
[SPEAKER_01]: So when we were all just like coming up in the business together, I just never lied to them about what I couldn't do.
40:35
[SPEAKER_01]: They would say, hey, Kim, you could do XYZ and I would be like, no, okay.
40:38
[SPEAKER_00]: Yep.
40:38
[SPEAKER_00]: Yeah.
40:39
[SPEAKER_01]: I'm not going to do that because I don't want to let it out.
40:43
[SPEAKER_01]: Or, okay.
40:44
[SPEAKER_01]: I'll write the script if it's a short.
40:47
[SPEAKER_01]: Right.
40:47
[SPEAKER_01]: And so I got to get you 10 pages.
40:49
[SPEAKER_00]: Yeah.
40:50
[SPEAKER_01]: that I can do.
40:50
[SPEAKER_00]: Yeah.
40:51
[SPEAKER_00]: Yeah.
40:51
[SPEAKER_00]: Yeah.
40:52
[SPEAKER_00]: Talk a little bit about like, and I love, I mean, I'm a self-published author.
40:59
[SPEAKER_00]: I've written over 20 books.
41:01
[SPEAKER_00]: I help others write books.
41:02
[SPEAKER_00]: Now I have a great, you know, I've always had a great system, great support system, or whatever.
41:06
[SPEAKER_00]: That's why things get done.
41:08
[SPEAKER_00]: But I love how you said, hey, I'm a traditionally published because certain things wouldn't get done if I was a traditionally
41:18
[SPEAKER_00]: Um, you know, you know, your work with country Wayne right my favorite job I've ever had in my life talk about that.
41:24
[SPEAKER_01]: First of all, I just love Wayne so much Wayne is like the best thing that ever happened to me.
41:30
[SPEAKER_01]: Him and Mike Bliss are like I'm about to cry.
41:35
[SPEAKER_01]: Like those are my brothers.
41:37
[SPEAKER_01]: Yeah.
41:37
[SPEAKER_01]: And especially me and Mike have such an amazing relationship.
41:42
[SPEAKER_00]: Yeah.
41:43
[SPEAKER_01]: And when my chips were down.
41:45
[SPEAKER_00]: Yeah.
41:47
[SPEAKER_01]: and the world didn't see value in me.
41:50
[SPEAKER_01]: Mike and Wayne were like, come over here with us.
41:53
[SPEAKER_00]: Yeah, yeah, yeah, yeah.
41:55
[SPEAKER_01]: We got you.
41:55
[SPEAKER_00]: Yeah.
41:56
[SPEAKER_01]: We don't make sure you're okay.
41:57
[SPEAKER_00]: Yeah.
41:58
[SPEAKER_01]: We don't make sure you eat.
41:59
[SPEAKER_01]: We don't make sure you survive.
42:01
[SPEAKER_00]: Yeah.
42:02
[SPEAKER_01]: And...
42:03
[SPEAKER_01]: I don't care if I have a blockbuster hit tomorrow.
42:07
[SPEAKER_01]: I'm always making country wingskits.
42:08
[SPEAKER_00]: Mm-hmm, yeah.
42:09
[SPEAKER_01]: Um, because the two of them have just been a gift from God and Mike is such a, it's crazy because I'm older than Mike, but I feel like Mike is my mentor.
42:20
[SPEAKER_01]: Right.
42:21
[SPEAKER_01]: Oh, say it through the way.
42:22
[SPEAKER_01]: Like I'm older than Mike, but I feel like Wayne is my mentor.
42:25
[SPEAKER_01]: And it's just that like the way in which they love on people and the way in which they give opportunity to people and support people, but like, especially because I'm a country when producer, like the way that it's set up in a way that it still feels like my own.
42:41
[SPEAKER_01]: Yeah.
42:42
[SPEAKER_01]: I'm so grateful to Wayne and Mike for that.
42:46
[SPEAKER_01]: And.
42:46
[SPEAKER_01]: Also, too, it's bite size, it's something my brain can do.
42:50
[SPEAKER_01]: You know what I'm saying?
42:51
[SPEAKER_01]: Like, when I leave here, I'm going to shoot skits because I'm like, I write me a couple of skits and I call my cats and then everything else is handled by my admin who takes care of everything and all I got to do is show up and do the thing I love to do which is to direct it and help to tell story and work with my actors and have a good time and it's just like, it's just having over there.
43:11
[SPEAKER_01]: It's like, if
43:14
[SPEAKER_01]: 10-year-old me understood my diagnosis and said, what do you want to get up and do every day?
43:21
[SPEAKER_01]: It's shooting country when you're scared.
43:24
[SPEAKER_01]: It's like, I wouldn't have that language.
43:26
[SPEAKER_01]: I wouldn't know when existed in the world, but it's just like, when I think about of everything that I do and I do a lot, childlike, a third of jobs, because you've got to have minutes of economy.
43:35
[SPEAKER_01]: Maybe I'm writing four bio picks, two documentaries, right, two books,
43:40
[SPEAKER_01]: I got a cotton project going.
43:42
[SPEAKER_01]: I got the answer project going.
43:44
[SPEAKER_01]: I got, I've run this thing called forked the system.
43:47
[SPEAKER_01]: Child, I can't even name on my jobs.
43:50
[SPEAKER_01]: I'm telling you to think that I get excited about.
43:54
[SPEAKER_01]: Like I wake up in the morning.
43:55
[SPEAKER_01]: I'm like, oh my God, I'm shooting today.
43:57
[SPEAKER_01]: It's my skits and I've been working for, I've been working for Wayne and Mike for almost three years now.
44:05
[SPEAKER_01]: no longer since 23.
44:08
[SPEAKER_01]: So I've been working for them for three years now and I feel feel like that.
44:11
[SPEAKER_00]: Yeah, I love that.
44:12
[SPEAKER_01]: I still feel like that, you know?
44:14
[SPEAKER_00]: Yeah, not love that.
44:15
[SPEAKER_00]: And for me, knowing that I have ADHD, knowing the diagnosis kind of helps me so much
44:34
[SPEAKER_00]: I also don't feel sorry, or if somebody doesn't understand me, I'm okay with that too, right?
44:45
[SPEAKER_00]: I don't let people's opinions kind of get to me.
44:52
[SPEAKER_00]: When you think about, I must take stick with countrywain for a second, right?
44:59
[SPEAKER_00]: Billion views a month is not like normal.
45:03
[SPEAKER_00]: No, like that's not like I was talking the other day, right?
45:08
[SPEAKER_00]: I had to chat GBT how long does it take to count to a million?
45:15
[SPEAKER_00]: And I think it said like 11 hours or 11 days or something like that.
45:19
[SPEAKER_00]: But then I said how long does it take to count to a billion?
45:22
[SPEAKER_00]: And it said 37 years.
45:26
[SPEAKER_00]: The starry between a million and a billion is so much.
45:29
[SPEAKER_00]: Yeah, and so I won't point is like all right Yeah, I got a million views, but a billion views is like be on like monthly monthly like what is the like how does that feel being part of that ecosystem but what like like what is the
45:45
[SPEAKER_00]: the magic, the sauce, like, how does that even, how is that even possible?
45:49
[SPEAKER_00]: Great leadership, yeah.
45:52
[SPEAKER_01]: He's the goat.
45:53
[SPEAKER_00]: Yeah.
45:54
[SPEAKER_01]: Like, he's just the goat.
45:56
[SPEAKER_00]: Yeah.
45:57
[SPEAKER_01]: Like, him and Mike both, like Mike Blacks, who's, you know, him, Mike and Chase are like his right hand.
46:03
[SPEAKER_01]: I've never really worked with Chase, but I hear amazing things about Chase, but I work directly under Mike, you know what I'm saying?
46:09
[SPEAKER_01]: And I don't know.
46:13
[SPEAKER_01]: A lot of people think that leadership is ruling with an iron fist.
46:21
[SPEAKER_01]: And I think that both of them understand that leadership is being a servant leader.
46:25
[SPEAKER_01]: Oh, yeah.
46:27
[SPEAKER_01]: That is like if you serve and nurture and pour into and teach the people around you that they will grow.
46:37
[SPEAKER_01]: Listen, I've got to trouble before.
46:39
[SPEAKER_01]: I've been like, I've been like,
46:41
[SPEAKER_01]: Okay, Kim.
46:42
[SPEAKER_01]: You don't upset, but they didn't throw me away.
46:45
[SPEAKER_01]: Yeah.
46:46
[SPEAKER_01]: You know what I'm saying?
46:47
[SPEAKER_01]: They was just like, okay, Kim.
46:48
[SPEAKER_01]: Yeah, yeah.
46:48
[SPEAKER_01]: This is A is my B.
46:50
[SPEAKER_01]: And you know you're supposed to do C. And you're not supposed to D. So why are you in?
46:55
[SPEAKER_01]: Right.
46:55
[SPEAKER_01]: You know what I'm saying?
46:57
[SPEAKER_01]: And it's like that feeling, especially what we've been talking about with having the ADHD diagnosis and oftentimes feeling thrown away.
47:05
[SPEAKER_01]: and people being impatient with you and all of that to have these two men who don't throw me away, who have nurtured me.
47:14
[SPEAKER_01]: I started as a writer and I've written across the page for a different people and then I was recently promoted to being a producer and started producing my own storyline with Rico.
47:25
[SPEAKER_01]: And it's like just over the three years just being nurtured and love, no, especially Mike, like just being nurtured and loved on by Mike Bliss in the way and which he does it, like he leads through servitude.
47:37
[SPEAKER_01]: And so you feel like a part of the family, you are proud of being a part of the company and you look at what the work is that's coming out and how we're affecting culture.
47:50
[SPEAKER_01]: And I always say, I was like one day,
47:54
[SPEAKER_01]: There is people are going to look back at what Wayne did and they're going to I mean, I do I have noticed recently people have been Giving him the flowers that he deserves yeah, but I'm like no one that you're really going to give him the flowers that he deserves and understand that this was lightning in the bottle Because as much as people try nobody else can replicate nobody has figured out how to replicate it.
48:16
[SPEAKER_01]: Yeah
48:17
[SPEAKER_00]: Yeah, what has this experience taught you about audience psychology that traditional Hollywood still doesn't fully understand like the audience in Facebook compared to like, because I know Hollywood would give their right arm for a billion views of, you know what I mean?
48:36
[SPEAKER_01]: Um, I think it's just that we're just grounded.
48:39
[SPEAKER_01]: Yeah.
48:39
[SPEAKER_01]: We feel attainable to people.
48:42
[SPEAKER_01]: We, we, you know what I'm saying?
48:44
[SPEAKER_01]: But some of my, my auntie watch my son watch.
48:47
[SPEAKER_00]: Yeah, yeah.
48:48
[SPEAKER_01]: We feel like our folks, I think it's true of any time Black people are doing Black storytelling.
48:54
[SPEAKER_01]: I think it's, I think that's why we love Ryan Kougler because we get it.
48:59
[SPEAKER_01]: I think that's why the system is why we love each array because we like, that's us.
49:03
[SPEAKER_01]: Those are our real relationships, you know, that's, that's why a certain, you know, type of person love the cosmic show or anything is like, when it's,
49:11
[SPEAKER_01]: for us by us, there's new odds.
49:14
[SPEAKER_01]: I remember Denzel didn't interview, and he was saying that people can't, people are not gonna tell in our stories because there's new odds to our culture that people don't understand.
49:23
[SPEAKER_01]: He was like, if you've never said in a kitchen and know what it's like to have to hear your sister's hair frying from a hot comb, because I know, you could, right now, me saying that you could smell it, right?
49:34
[SPEAKER_00]: I was about 1,000%, 1,000%,
49:35
[SPEAKER_01]: Right, that's nuanced to our culture that like you got to have a lived experience to understand that and so I think when I think about like what we do like we feel like your cousins.
49:46
[SPEAKER_01]: Yeah, you're watching, you fly on the wall at your cousin.
49:50
[SPEAKER_00]: Yeah, yeah, yeah, yeah, yeah.
49:53
[SPEAKER_00]: As somebody who's been able to transition in so many verticals from traditional to vertical to social media, like there's a lot of content creators out, I think everybody's a content creator.
50:08
[SPEAKER_00]: But most creators are chasing followers, right?
50:12
[SPEAKER_00]: Yeah.
50:13
[SPEAKER_00]: But you study retention.
50:15
[SPEAKER_00]: Yeah.
50:16
[SPEAKER_00]: What's the biggest mistake creators make when trying to hold people's attention online?
50:22
[SPEAKER_01]: The biggest mistake that people make when trying to hold people's attention online is wanting to be centered.
50:30
[SPEAKER_01]: I don't care if you are Kim Jones fan.
50:35
[SPEAKER_01]: I want you to be fan of the product.
50:38
[SPEAKER_01]: You know what I'm saying so it's like, you know, even when it comes to my work and what I'm doing Like I try to bigger my mentees and what they got going on because I don't want you to come Because you want to see Kim I want you to come because you trust what Kim puts out
50:56
[SPEAKER_01]: So that means that if I tell you, you should be following Scotty Smart.
51:00
[SPEAKER_01]: If I'm telling you, you should be following questions with Cree.
51:03
[SPEAKER_01]: If I'm telling you, you should be following destiny roles.
51:06
[SPEAKER_01]: You don't need to experience me to trust you're going to get fed the way that you want to get fed.
51:12
[SPEAKER_01]: You just have to trust that I deliver delicious food.
51:17
[SPEAKER_01]: People want to be the food.
51:18
[SPEAKER_01]: Well, then that means that if they're in a win for wings today.
51:21
[SPEAKER_01]: Right, right, right.
51:22
[SPEAKER_01]: They checked out.
51:24
[SPEAKER_01]: if they just want to be fed they need to know they could come to me and get wings they could get a salad they could get a steak they could get whatever so a lot of it is the the a lot of it really you know it's funny my mother who I just think it's the dopest person I've ever lived
51:42
[SPEAKER_01]: One of the things I talk about with people that my mother instilled in me was that my confidence had to come completely and isolate it from me.
51:54
[SPEAKER_01]: That I could not look for at-a-girls,
51:58
[SPEAKER_01]: from anybody external to me and I think that's because of her experience going through the workplace during the times where you know she was in Chicago so it wasn't the Jim Crow South but there was still residual racism that she was dealing with on her career journey of that that pattern of back was never coming for her.
52:18
[SPEAKER_01]: That big up for her was never coming for her.
52:20
[SPEAKER_01]: That credit for her was never coming for her.
52:23
[SPEAKER_01]: They have one of those robots in a case in the
52:27
[SPEAKER_01]: you know what I'm saying?
52:29
[SPEAKER_01]: And so because of that my mother wanted me to understand that all celebration that you need is internal and it's funny because I was the development assistant on being Bobby Brown, the Bobby and Whitney reality show.
52:41
[SPEAKER_01]: And one of the stories I tell people about Whitney is I remember when we were shooting the Bobby Brown that was at the height of the press being awful to her.
52:49
[SPEAKER_01]: And I remember the newspaper wrote this very glowing article about her and
52:56
[SPEAKER_01]: And she was coming into the office one day over at B-square.
52:59
[SPEAKER_01]: We were over in Buckhead.
53:01
[SPEAKER_01]: And she was coming into the office.
53:02
[SPEAKER_01]: And I had that newspaper on my desk.
53:03
[SPEAKER_01]: And I could not wait for her to see it.
53:05
[SPEAKER_01]: I was like the moment I heard her car pulling.
53:08
[SPEAKER_01]: And I was like, because she didn't come into the office often.
53:10
[SPEAKER_01]: And so I was like, soon, isn't this with Houston?
53:12
[SPEAKER_01]: Walk through this door?
53:13
[SPEAKER_01]: I'm gonna hear with this article where they're talking about how amazing she is.
53:18
[SPEAKER_01]: And so she came in and I was like, Miss Houston, Miss Houston, Miss Houston.
53:21
[SPEAKER_01]: I want you to see this article, they wrote this amazing article about you today in the newspaper and I just wanted you to just like not thank your baby.
53:27
[SPEAKER_01]: And I was like, no, no, no, no, it's like a glowing review.
53:29
[SPEAKER_01]: It's talking about how you're the voice of a generation.
53:30
[SPEAKER_01]: She said, let me tell you something, baby.
53:33
[SPEAKER_01]: If I believe them, when they tell me I'm great, I have to believe them when they tell me I'm bad.
53:40
[SPEAKER_00]: So I don't read none of it.
53:43
[SPEAKER_01]: And that was like the punctuation I need it for everything that my mother taught me that I am not seeking dopamine from other people's At a girl's that I have to have a strict set of systems within me of things that I need I want goals I'm trying to accomplish things.
54:02
[SPEAKER_01]: I'm trying to get to and when I hit those markers I can celebrate me internal but none of it requires exterior validation
54:10
[SPEAKER_01]: And that is what has helped me be good in business is that I am not seeking exterior validation from anybody.
54:18
[SPEAKER_01]: I have my markers that I am trying to beat for me.
54:23
[SPEAKER_01]: And so because of that, then that also helps to eliminate the spirit of jealous and envy and that if I celebrate you if I put you at the forefront,
54:33
[SPEAKER_01]: if I let you have this moment at this moment, then there's something less about me or I'm not getting what I need because I need that validation and I can't transfer that validation to you, because I need for me everything KimDez isn't here.
54:44
[SPEAKER_01]: Right, facts, yeah.
54:45
[SPEAKER_01]: Which means that for my page, if today, Ash got something fire going,
54:52
[SPEAKER_01]: I'm gonna repose that because ash is hot today, and so I got this interview I did with ash So let me go repose my my videos.
55:00
[SPEAKER_01]: I did with ash while he's hot today because I'm my the dopamine of my greatness is internal Yeah, don't hurt me to celebrate you because what I'm trying to do when I'm posting you is hitting a goal Yeah, not getting validation Yeah, yeah, it's it's funny because
55:17
[SPEAKER_00]: Yeah, I mean, obviously it's the same with me and I never, I never really attributed that to ADHD until now, you know, because for me, I mean, you know, I used to think it, I mean, this might be, I don't know, but, you know, I was always like popular in like high school or whatever.
55:38
[SPEAKER_00]: I mean, life of the party, but it wasn't round until we shot too bright.
55:43
[SPEAKER_00]: Right, right, right, and that's, so I want to talk about that, that caught me a little bit, but because I was popular, life of the party, as I got older, I never
55:56
[SPEAKER_00]: I never looked for validation because I was so used to it that it's like regular that I'd never You know, I never like looked for validation.
56:05
[SPEAKER_00]: I always like people would try to praise me for certain things and I would be like All right, so like you know me because I would have no keep make us uncomfortable
56:18
[SPEAKER_00]: But then also, at the same time, no two, because you just said something that is also true, is that you the life of the party until, you know, people start feeling threatened by you, right?
56:30
[SPEAKER_01]: And it's hard for us to comprehend that, because we don't feel threatened by people.
56:33
[SPEAKER_01]: Right.
56:34
[SPEAKER_01]: So like, nobody, no, I don't, like, jealousy, envy.
56:35
[SPEAKER_01]: Yeah.
56:35
[SPEAKER_01]: Like, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if, if
56:41
[SPEAKER_01]: That's a description that has never been my label.
56:43
[SPEAKER_01]: Like, if I don't like somebody, even in situations like, like it romance situations, right where the guy has been like, like, your jealous or I'm like, no, jealous?
56:52
[SPEAKER_01]: Yeah, yeah, yeah.
56:52
[SPEAKER_01]: jealous, nobody loves bugs.
56:54
[SPEAKER_01]: What it is, that person's got a land.
56:56
[SPEAKER_01]: Right, because we quicker than hands too.
56:58
[SPEAKER_01]: You know what you know?
57:02
[SPEAKER_01]: I'm gonna listen, I'm trying to tell people I'm going to glove when it's filing, don't remember to don't stop now or be that.
57:08
[SPEAKER_00]: But yeah, it's like, but every people think because you're such a nice person that I will file for you.
57:14
[SPEAKER_01]: I'm from the South Side of Chicago.
57:15
[SPEAKER_01]: Yeah, yeah, yeah, yeah.
57:16
[SPEAKER_01]: And then if you go there, then I move this on six in Atlanta.
57:19
[SPEAKER_01]: So either way, you're nice with the man's being be on notice.
57:23
[SPEAKER_01]: Yeah, yeah, yeah, yeah.
57:27
[SPEAKER_01]: But yeah, it's like, yeah, it's like we do.
57:29
[SPEAKER_01]: We make people uncomfortable.
57:30
[SPEAKER_01]: But also part of that is because we're extremists, right?
57:35
[SPEAKER_01]: Or I'm life of the party.
57:36
[SPEAKER_01]: Right.
57:36
[SPEAKER_01]: I'm on the couch.
57:38
[SPEAKER_01]: So now you feel small and it's space for me.
57:42
[SPEAKER_01]: When I'm trying to, I'm literally just having a good time.
57:46
[SPEAKER_00]: Yeah.
57:47
[SPEAKER_01]: Yeah.
57:47
[SPEAKER_00]: Yeah, it's funny because like that's why I had to be like I have to be a entrepreneur and I have to be in partnerships in which people are comfortable with themselves because in most cases without trying I usually outshying people right but I'm not trying to outshying I'm just being myself.
58:10
[SPEAKER_00]: And so I've learned that though.
58:12
[SPEAKER_00]: I've learned that in jobs.
58:13
[SPEAKER_00]: Like I remember, I was a banker in a lot of my jobs, my bosses, for whatever reasons would be intimidated by me.
58:23
[SPEAKER_00]: Not even understanding the level of loyalty.
58:25
[SPEAKER_00]: Like I don't even want your job.
58:26
[SPEAKER_00]: Like I'm trying to do my best.
58:29
[SPEAKER_00]: So you could look good.
58:30
[SPEAKER_00]: But you think I'm trying to do my best because you think I want your job.
58:34
[SPEAKER_00]: And so I've had situations where
58:37
[SPEAKER_00]: I give you a perfect example.
58:39
[SPEAKER_00]: I don't remember.
58:40
[SPEAKER_00]: I had a boss.
58:40
[SPEAKER_00]: We never made sense to me until now, right?
58:43
[SPEAKER_00]: Like not now, but recent like I had a boss who so she was working.
58:49
[SPEAKER_00]: She was like my manager in the bank, right?
58:50
[SPEAKER_00]: So I was a branch manager.
58:52
[SPEAKER_00]: She was a regional manager.
58:54
[SPEAKER_00]: Her husband ran a totally different bank.
58:57
[SPEAKER_00]: So they were both bankers.
58:58
[SPEAKER_00]: They were both regional managers or whatever.
59:00
[SPEAKER_00]: Well, I think her husband was like a president of a bank or whatever.
59:04
[SPEAKER_00]: and I was actually doing really, really well under my current boss, and she pushed me out to take a job with her husband.
59:13
[SPEAKER_00]: And it never made sense to me.
59:14
[SPEAKER_00]: I never understood like, why would she like push me out?
59:19
[SPEAKER_00]: Like, if I was you too big, and that
59:20
[SPEAKER_00]: And I didn't think I was doing my space.
59:22
[SPEAKER_00]: I realized that.
59:23
[SPEAKER_00]: Take them to my place.
59:24
[SPEAKER_00]: And I said, and like years later, it's like, I'm running this over my hair.
59:28
[SPEAKER_00]: I said this never made sense.
59:30
[SPEAKER_00]: Like if I'm your, if like let's say she's managing 10 branches and I'm like one in two, like I'm like the top one or two branch, meaning I'm meeting all of my numbers, like I'm doing things like my quota, meaning the quota,
59:46
[SPEAKER_00]: But for whatever reasons, like, she's like, oh, this opportunity, I think this opportunity would be better.
59:52
[SPEAKER_00]: And I just never really understood that, but I also, like, in hindsight, I also understood, like, whether it's that, I've had partnerships in which, again, I'm loyal.
1:00:01
[SPEAKER_00]: I'm doing things for people, but for whatever reasons, like, people try to
1:00:07
[SPEAKER_00]: to bury me if you will.
1:00:08
[SPEAKER_00]: They try to act like I'm not me.
1:00:12
[SPEAKER_00]: You know what I'm saying?
1:00:13
[SPEAKER_00]: As if, I mean, they're intimidated, but I'm just there now.
1:00:16
[SPEAKER_00]: Just like you said, there's this extremeness, right?
1:00:19
[SPEAKER_00]: There's no, there's no middle, no middle.
1:00:22
[SPEAKER_00]: It's either I'm doing nothing and I'm quiet or I'm doing everything and I'm too much.
1:00:27
[SPEAKER_00]: I mean, I'm literally a circus clown.
1:00:29
[SPEAKER_00]: Yeah.
1:00:29
[SPEAKER_00]: I wasn't
1:00:35
[SPEAKER_00]: as it relates to content and entertainment.
1:00:37
[SPEAKER_00]: What do you see as the biggest ship happening right now and entertainment that the average creator doesn't see coming?
1:00:44
[SPEAKER_01]: It's right all right there.
1:00:45
[SPEAKER_01]: It's all on the phone.
1:00:46
[SPEAKER_00]: Yeah.
1:00:47
[SPEAKER_01]: You got it.
1:00:48
[SPEAKER_01]: First of all, you have a whole movie studio in your hand right now.
1:00:51
[SPEAKER_01]: Yeah.
1:00:52
[SPEAKER_01]: You can cut your color all of that from your phone and here's it.
1:00:58
[SPEAKER_01]: Okay, I'm like, man, my partner's going to be mad at me for giving you all this Jim, but I'm going to give it to you.
1:01:03
[SPEAKER_01]: I just have to make sure she don't watch this interview.
1:01:07
[SPEAKER_01]: Stop thinking about it as the U.S., think about it globally because all the conversations that I'm watching content creators have, they're talking about things that are happening in the U.S. and they're being influenced by the U.S. and when you look at population-wise, the U.S. is like the little blimp in terms to the world because when you think about there are nations that don't have cable, that don't have access to streaming other than on the phone,
1:01:36
[SPEAKER_01]: There are communities that, you know, there are communities that are doing just fine.
1:01:41
[SPEAKER_01]: They live in a best life, but they ain't got a flat screen wall.
1:01:43
[SPEAKER_01]: That's not a priority for them, but everybody got a phone.
1:01:47
[SPEAKER_01]: They got a phone in Brazil, they got a phone in South Africa, they got a phone in Norway, they got a phone in America.
1:01:55
[SPEAKER_01]: Why are you only worried about this market?
1:01:57
[SPEAKER_01]: Yeah, yeah, I work way outside of this market, you know, everybody's talking about real shorts, which is the Chinese company that started these micro dramas that you see That run ads and stuff on on TikTok and Facebook.
1:02:12
[SPEAKER_01]: I started my partner legit started working for real Shores three years ago.
1:02:16
[SPEAKER_01]: I started working for real shorts two and a half years ago And what I learned during my time working at there for their LA production company that's based here crazy maple studios
1:02:25
[SPEAKER_01]: what I learned when I was a writer for them is that nothing they were making were for the US market.
1:02:31
[SPEAKER_01]: They came here to utilize our production and our actors and stuff like that, but none of it was being made with the thought process of this is for America.
1:02:41
[SPEAKER_01]: Everything was being made for a global market.
1:02:43
[SPEAKER_01]: So now anything that I write that I create, I have my own micro drama that I directed that's going to be coming out within the next month.
1:02:52
[SPEAKER_01]: I made it for a global audience, even though it's a black cast and a black story, I was intentional about making sure that I shot it in a way that it felt global.
1:03:03
[SPEAKER_01]: The writer, the Jill, was intentional about making sure that it felt right and that it was global.
1:03:08
[SPEAKER_01]: We use stars that are Hollywood stars alongside Black American stars.
1:03:13
[SPEAKER_01]: We're getting ready to work on one that's all going to be all Afro Latina.
1:03:17
[SPEAKER_01]: We're using people who are Dominican or Puerto Rican who are all of that.
1:03:21
[SPEAKER_01]: If you are still looking at content and worried about these United States of America, you have already lost.
1:03:29
[SPEAKER_01]: This is a global market.
1:03:31
[SPEAKER_01]: If it's on TikTok, it's on TikTok and Taiwan.
1:03:36
[SPEAKER_01]: So then you have to be conscious of things like making sure that when you're uploading videos that is not just U.S. captions, I'm make sure that everything that I upload has international captions for at least 20 different languages.
1:03:47
[SPEAKER_01]: Yeah, yeah, yeah.
1:03:49
[SPEAKER_01]: You don't even have to speak one language to watch you want content.
1:03:52
[SPEAKER_01]: And so nothing that I think about is from the perspective of what new people in America want.
1:03:58
[SPEAKER_01]: I don't care.
1:03:59
[SPEAKER_01]: What is the global market?
1:04:01
[SPEAKER_00]: Yeah.
1:04:02
[SPEAKER_01]: looking like.
1:04:03
[SPEAKER_01]: I just went to an early screening of this amazing movie that's about to come out called Boystrip.
1:04:09
[SPEAKER_01]: That's basically like a black version of the hangover.
1:04:12
[SPEAKER_01]: They shot most of it in Cape Town.
1:04:14
[SPEAKER_01]: Wow.
1:04:14
[SPEAKER_01]: Wow.
1:04:14
[SPEAKER_01]: And they talked about at the screen in last night.
1:04:17
[SPEAKER_01]: It was an advanced screening.
1:04:19
[SPEAKER_01]: They talked about it.
1:04:20
[SPEAKER_01]: They're still editing even.
1:04:21
[SPEAKER_01]: So they invited industry professionals to get feedback.
1:04:25
[SPEAKER_01]: and one of the things that they even talked about was like all of the support they got from the from the Cape Town government and how they were able to partner with universities over there and the way where they saved money by shooting.
1:04:39
[SPEAKER_01]: I don't think about nothing for the U.S.
1:04:42
[SPEAKER_01]: Yeah, like the next the like the next thing that I'm shooting is shooting is out Africa.
1:04:46
[SPEAKER_01]: Wow.
1:04:47
[SPEAKER_01]: So it's like, yeah, like I pay attention to the trends because we have a culture leaders, but then I'm thinking about how I can translate those trends globally.
1:04:56
[SPEAKER_01]: Oh, that makes sense.
1:04:57
[SPEAKER_01]: Yeah.
1:04:57
[SPEAKER_00]: Do you believe Hollywood is it's losing this power?
1:05:02
[SPEAKER_00]: Like, I mean, like, is it losing this power to independent creators or
1:05:09
[SPEAKER_01]: I definitely think they're losing their power to independent creators.
1:05:11
[SPEAKER_01]: This is, this is definitely a creator's market that we're in right now.
1:05:17
[SPEAKER_01]: What I've been telling people is saying, I'm again, I'm 50, 50 years old.
1:05:21
[SPEAKER_01]: I've seen a lot of stuff coming to our business business the 90s.
1:05:25
[SPEAKER_01]: I was Dallas Austin's intern in 1995, okay?
1:05:29
[SPEAKER_01]: And what I'm telling you is when I look at what's happening in the TV and film space, it's very similar to what I saw happening when the billionaire's got made in the music business, when we made the Jay-Z's and the TI, and the 50 cents on the A-Cons, and all of them is a very similar transition that's happening in TV and film when music went from analog and real to real.
1:05:56
[SPEAKER_01]: to digital and then even before streaming enter the chat when it just became like you could have your whole studio in your room, which was something that could not happen.
1:06:06
[SPEAKER_01]: Now your whole producer house is in your hands.
1:06:08
[SPEAKER_01]: You know what I'm saying?
1:06:09
[SPEAKER_01]: And so if people take advantage of this moment and realize that yes, studios will still be in place.
1:06:17
[SPEAKER_01]: But right now, the acquisitions
1:06:22
[SPEAKER_01]: the development departments.
1:06:23
[SPEAKER_01]: If you don't know what the difference between those departments are, the development department is actually funding and developing projects at the studio.
1:06:29
[SPEAKER_01]: Acquisitions are buying completed projects.
1:06:33
[SPEAKER_01]: Acquisitions departments are far more robust because at the end of the day a film that they just had a film that's about to premiere and try back up that cost.
1:06:42
[SPEAKER_01]: Like
1:06:43
[SPEAKER_01]: $2,000 and it's like part AI generated and part what we call practical which is like real-life shooting and it costs two grand and it looks like it's about to win and try Becca.
1:06:55
[SPEAKER_01]: You know what I'm saying?
1:06:56
[SPEAKER_01]: And so it's like we've entered into that to where the studios will be in place but I think that they will transition to be more of a distribution model and I think that's so many of the studios, the actual physical real estate.
1:07:09
[SPEAKER_01]: of the studios is sitting empty, they're going to have to create a creator model around those studios and not just rely on big TV shows, Paramount shows and B.C.
1:07:19
[SPEAKER_01]: shows to film there, they're going to have to come together.
1:07:23
[SPEAKER_01]: I tell you, I'm going to get you out of this gym, then I'll see you going to give it me all one.
1:07:28
[SPEAKER_01]: If you're smart right now, I think you would look at something like what Ryan did here with the gathering spot.
1:07:35
[SPEAKER_01]: Now, one of y'all do it, and I want five years free membership when you watch this and do it.
1:07:41
[SPEAKER_01]: I think that you should create something like the gathering, somebody should create something like the gathering spot that's for content creators.
1:07:47
[SPEAKER_01]: Take one of these studios in Atlanta that got abandoned when they went overseas, recreate it, put a whole bunch of like rooms in there, a bar, a hospital room, a lawyer, a judge's place, or whatever, whatever you create, a pool, whatever the case may be, but they make it membership-based spot.
1:08:07
[SPEAKER_01]: Yeah, I definitely want my free membership this I'm giving away spirit is giving me this right now for one
1:08:26
[SPEAKER_01]: And and make it membership based like the gathering spot people pay something like a hundred two hundred dollars a month You get so much production time in that space also put a restaurant in there So people are there networking mixing and meagling throw mixers have classes and workshops and all of that stuff and put it and put it together and Be oh
1:08:54
[SPEAKER_01]: I'm trying to ask beer to find you to give you all this.
1:08:55
[SPEAKER_01]: I don't give it to me.
1:08:56
[SPEAKER_01]: I know you got any HD, so it's coming to you fast.
1:08:59
[SPEAKER_01]: So also put a space in there where you can sell stuff.
1:09:03
[SPEAKER_01]: Because I can't tell you how many times I'm shooting and I realize I need an extension cord, a SIM card, batteries, water, snacks for the crew, all of that, put a little convenience to it in there.
1:09:14
[SPEAKER_01]: There is accessible not only to the inside, but to outside people, so they can purchase too.
1:09:19
[SPEAKER_01]: So your multiple streams of income.
1:09:21
[SPEAKER_01]: Set it up like gathering sprite, take an old soundstage, flip it around, people pay membership because we are in a creators, a economy, and that would go.
1:09:32
[SPEAKER_01]: Yeah, cut that out so Ash can do to himself.
1:09:34
[SPEAKER_00]: You have a list of, hey, he's the list of their big tin.
1:09:37
[SPEAKER_00]: I'm sorry, you almost, I do.
1:09:39
[SPEAKER_00]: All right, let's talk.
1:09:41
[SPEAKER_00]: because I'm like, oh, I have to look into it.
1:09:44
[SPEAKER_00]: Let's see, we can put some of the lessons together.
1:09:47
[SPEAKER_00]: I think it's, yeah, let me be on the board.
1:09:49
[SPEAKER_00]: That's true.
1:09:50
[SPEAKER_00]: Yeah, look, I can hold you every effort.
1:09:54
[SPEAKER_00]: Not that you got to go.
1:09:55
[SPEAKER_00]: I don't have to shoot scared.
1:09:56
[SPEAKER_00]: I don't have to go.
1:09:57
[SPEAKER_00]: I don't have to go.
1:09:59
[SPEAKER_00]: Is there anything I didn't ask you that you wanted to leave on them?
1:10:03
[SPEAKER_00]: I like you wanted me to ask you or any other words of wisdom that you want to leave on our insiders?
1:10:11
[SPEAKER_01]: Don't ever underestimate a trade.
1:10:15
[SPEAKER_01]: Electricians, plumbers, people who can do mechanic work.
1:10:22
[SPEAKER_01]: All of that stuff never underestimate a trade.
1:10:25
[SPEAKER_01]: One of my favoriteest people in the world is my baby, the 80.
1:10:28
[SPEAKER_01]: You know, we have a bit of business as 1912, but he's one of my best friends.
1:10:32
[SPEAKER_01]: I was invited to his wedding.
1:10:33
[SPEAKER_01]: Me and him cool like that.
1:10:35
[SPEAKER_01]: Um, you know, he, he have like a million trades.
1:10:39
[SPEAKER_01]: He had men, real men in his life with his uncles and his dad and stuff like that, who made sure he was a tradesman.
1:10:45
[SPEAKER_01]: My baby dad can fix anything on a car.
1:10:47
[SPEAKER_01]: He could do drywall.
1:10:49
[SPEAKER_01]: He can lay towel.
1:10:50
[SPEAKER_01]: He could do will work.
1:10:51
[SPEAKER_01]: He built his mama a deck off the bath of the house.
1:10:53
[SPEAKER_01]: He could do roofing.
1:10:54
[SPEAKER_01]: He knows how to like, flip up.
1:10:57
[SPEAKER_01]: copper, he can pressure wash, he can do all of that, and he has built an empire and sits on many, many, many, many, many acres of land on his home's dead, has his own water source pond, all of that
1:11:13
[SPEAKER_01]: his mechanic shop on his land and he's taught my boys all of those skills as well that he was raised with and I think about how we're having all these conversations now and we demonize tradesmen because everybody want to be hot-slick and pretty.
1:11:29
[SPEAKER_01]: maybe my baby daddy said on acres from being a tradesman.
1:11:34
[SPEAKER_01]: And even though my kids, you know, that's not the kind of work that they want to do, they have the skill.
1:11:40
[SPEAKER_01]: So like the one that's in college, like he'd be working on people cars, cutting people hair.
1:11:45
[SPEAKER_01]: All this stuff that his daddy taught him to make extra money, it has been very helpful to my youngest son who's in the Navy, so I've entered the Navy with this vast skill set, all my, all ready.
1:12:02
[SPEAKER_01]: And so,
1:12:03
[SPEAKER_01]: I just would say that, you know, along my journey, I told you, I was not good at school.
1:12:08
[SPEAKER_01]: I tried to go to college for 160 students and I was like, you know, dropping out.
1:12:11
[SPEAKER_01]: But what I did do was go get myself a bunch of trades.
1:12:14
[SPEAKER_01]: And as I was on my journey before, I made my bones in media and entertainment.
1:12:20
[SPEAKER_01]: it was, I'm a licensed massage therapist.
1:12:22
[SPEAKER_01]: It's all these trades that I had just, because I could finish trade school.
1:12:26
[SPEAKER_01]: I could, I got a band with to do that.
1:12:28
[SPEAKER_01]: You know what I'm saying?
1:12:29
[SPEAKER_01]: I was a, I was a notary.
1:12:30
[SPEAKER_01]: I would have, you know, all types of things that I could, I went to floor industry school.
1:12:35
[SPEAKER_01]: I had all these skills that along the way,
1:12:38
[SPEAKER_01]: help me to always be able to take care of myself on my journey to build my empire and build my business.
1:12:46
[SPEAKER_01]: So not everybody smells to go to college.
1:12:48
[SPEAKER_01]: If you're trying to go to college, don't beat them up about it.
1:12:50
[SPEAKER_01]: But I'm telling you get them two or three solid trays up under that belt.
1:12:53
[SPEAKER_01]: They will never go hungry.
1:12:54
[SPEAKER_00]: Yeah, not love it.
1:12:55
[SPEAKER_00]: I love it.
1:12:56
[SPEAKER_00]: I had your little you my kid no like I felt like I was talking to myself talking to my law law system Kimberly the trees Jones.
1:13:05
[SPEAKER_00]: We appreciate you.
1:13:06
[SPEAKER_00]: Thank you for having me.
1:13:08
[SPEAKER_00]: If somebody wanted to learn more about you connect with you, where can they find you?
1:13:13
[SPEAKER_01]: Y'all can find me on Instagram and TikTok and um, um, what's Isaac's, um, fan days.
1:13:21
[SPEAKER_01]: Yes, because I'm always shout out fan days, um, at Kimberly Lutries Jones.
1:13:25
[SPEAKER_01]: It's my full name, child.
1:13:26
[SPEAKER_01]: I use my full name because Luke Kim, her name is Kimberly Jones.
1:13:28
[SPEAKER_01]: You put in Kimberly Jones.
1:13:29
[SPEAKER_01]: If they come up, look here.
1:13:31
[SPEAKER_01]: But Kimberly, the tree's Jones.
1:13:33
[SPEAKER_00]: All right, I love it.
1:13:34
[SPEAKER_00]: We are closing out the vault, another awesome episode of Inside The Vault with Ash Cash, the greatest money mindset showing the planet.
1:13:41
[SPEAKER_00]: Make sure you visit us inside the vaultshow.com.
1:13:44
[SPEAKER_00]: Follow us on all social media platforms at Inside The Vault.
1:13:48
[SPEAKER_00]: Me, I am Ash Cash, make sure you visit me.
1:13:50
[SPEAKER_00]: I am Ash Cash.com.
1:13:51
[SPEAKER_00]: Follow me on all social media platforms at I am Ash Cash.
1:13:55
[SPEAKER_00]: Make sure you join the abundance community at theabunnancecommunity.com.
1:13:59
[SPEAKER_00]: I'll see you next time.
1:14:00
[SPEAKER_00]: Same time, same place in God's will.
1:14:03
[SPEAKER_00]: Peace!