Latest / Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
You're Tracking Your Ad Spend Wrong (Here’s What to Do Instead)
Is your home service marketing actually working — or is Google getting all the credit? In this episode John Wilson and returning guest Tony Castelucci (Wanamaker Advertising) explain why cost‑per‑lead (CPL) often misleads, how attribution and demand generation are changing in 2026, and practical steps to measure true marketing ROI for plumbing, electrical, and HVAC businesses.
They unpack why cost per lead is often the wrong metric, how demand capture and demand creation work together, and what operators need to track if they want to scale profitably instead of just chasing cheap leads.
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The skinny
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