93 - How To Fill Your Program When You're Selling To Consumers (Not Coaches)

The Program Design Podcast · May 22, 2026 · 22m

Selling to businesses and entrepreneurs is not the same as selling to consumers.

It's just not!

But so many of us are in programs learning from coaches who have always sold to...

Coaches.

Or at least, have always sold to businesses and entrepreneurs.

Selling to a consumer, "B2C" (business to consumer, instead of B2B, business to business), might feel harder, but it doesn't have to be.

You might just need strategies specific to that industry.

In this episode, you'll hear

How I learned this the hard way, and why selling B2B just isn't the same as B2C

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