skinny.

Latest / Modularity Podcast

Google’s Pickier Click: What AI Overviews Mean for Small Business SEO

We break down why click-through rates may be recovering even as AI Overviews reshape which pages get visited, with a focus on trusted sources, destination content, and why generic filler is losing ground. Then we get practical with a one-afternoon SEO checklist for small businesses: stronger titles, clearer answers, local proof, internal links, and simple schema.

The skinny

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