Did Social Media Make Fitness Harder?

Build for Health with Srdjan Injac · Oct 8, 2026 · 29m

More free fitness instruction exists right now than at any point in history. You can watch a qualified coach teach a squat at 2 a.m. for nothing. And the share of American adults who strength train twice a week has barely moved. In 1997, about one in five met the guideline. By 2018, it was about 27%.

So where did all that content go? This episode follows the incentives. A creator has to post something new every day to stay in the feed. A body getting stronger needs roughly the same few things, week after week, for months. When those two clocks run side by side, the advice changes faster than…