Latest / Business Energetics® with Lenka Lutonska / Energetic Selling & Marketing: Your Energy is Your Currency (Introduction + Chapter 1)

Transcript

Energetic Selling & Marketing: Your Energy is Your Currency (Introduction + Chapter 1) · Business Energetics® with Lenka Lutonska

• 0:00
  Welcome to the Business Energetics podcast where we dive deep into the new way of growing your business using the most powerful currency on the planet, your energy, not effort alone. My name is Lenka Lutonska. I'm a creator of Business Energetics and best link author of Energetic Selling and Marketing. And after losing my first business, I went from £7.30 on my bank account to creating millions on repeat by doing what I love, using the power of energy.
• 0:32
  And now I want to show you how to do the same. In each episode, we'll dive into the different aspects of your energy so you can activate the next level of your business, revenues, life and even the sense of aliveness. Welcome and let's dive into today's episode.
• 0:55
  Recently I've been feeling very inspired to reread my own book.
• 1:01
  If you know, you know. If you don't, I wrote this best selling, stunning, divine book, Energetic Selling and marketing in 2019 or that's where we published it.
• 1:14
  And it has got the foundations of Business Energetics. And I will tell you, not a day goes by when I don't hear from readers across the world how it profoundly shifted the way they approach business and brought more ease and abundance into the growth of their business. And it's been a while since I read it, so I thought why don't we read it together rather than reading it to myself. What do you think? Today we will read through introduction and the first part of chapter one. The full book is of course is available on Amazon or on our website.
• 1:51
  There is audiobook as well. There are some fabulous bonuses coming with the book, so of course you can check that out. Open your mind and let's settle in. Let's do it, shall we? Energetic Selling and Marketing Introduction Business strategy meets Energy Times have changed. We women no longer want to settle for less than we truly deserve. To elbow our way through next career goal, only to lose ourselves and sometimes our health in favor of professional success.
• 2:25
  We don't want to choose between having a thriving family life and a flourishing career, or between personal and financial fulfillment, or between having a sense of purpose and a sense of accomplishment.
• 2:40
  Of course we know we need to work to enjoy success on our own terms.
• 2:47
  And so we do.
• 2:50
  We leave the security of a job, leap into unknown and start our own business.
• 2:56
  We roll our sleeves up and learn everything there is to learn about making a huge success.
• 3:04
  We have spent countless hours implementing what we have learned, sometimes with success, sometimes wondering, why can't I make this work?
• 3:16
  Yes, living a dream and running our own business is the most exhilarating journey any woman can take.
• 3:25
  But it can also present the very same problems we wanted to leave behind.
• 3:31
  Having to work endless hours to stand out in a marketplace, sacrificing time with those people we love in favor of building a successful business only to be underpaid at the end of the working day, the doubts creeping Do I have what it takes? Or can I really achieve my dream of running a hugely successful business that feeds my soul and bank account in an equal measure?
• 4:04
  This can happen only when we rely on an action based approach to business.
• 4:12
  We often hear the Apply this formula and this will be your result.
• 4:18
  Take step one, two and three and you will get this specific outcome.
• 4:25
  But everyone who has been in business for more than two minutes knows this is not how it works. If it did, everyone would be successful at whatever business venture they decide to pursue.
• 4:40
  There is only one element that can guarantee business success.
• 4:45
  The person driving the business.
• 4:48
  It is only when we unshackle ourselves from the limits of our minds that our business can experience what we want.
• 4:58
  Extraordinary growth.
• 5:01
  Your business can never outgrow your mind. I have learned this critical point the hard way.
• 5:09
  After six years of building my first coaching business, I entered an unhealthy business partnership and I managed to bring my business to the ground.
• 5:18
  In a space of a few months.
• 5:20
  From what felt like one day to another, I found myself with no paying clients, no prospects, no social media presence, no website and no customer database.
• 5:33
  I did it once before, so I will do it again, I told myself and I got back to work.
• 5:40
  Building my business from the ground up for the second time proved to be a hundred times more challenging than the first time. It didn't seem to matter how much professional and business experience I had or how hard I worked. No matter how much selling or marketing I did, clients never poured in.
• 6:05
  They barely trickled and I almost accepted the never ending struggle to stay afloat as being my new normal. There was, however, one major difference between starting and growing my business. For the first and second time. I was no longer a naive 20 something immigrant worker who had nothing to lose, so why the hell not aim big?
• 6:31
  I was no longer a woman who blindly sold her house, car and all her other possessions to fund the new business startup, thinking there is no other choice than to make this work.
• 6:45
  I could no longer rely on youthful naivety, blissful ignorance and taking risks larger than life.
• 6:54
  I had small kids, responsibilities and bills to pay.
• 6:59
  I knew now that we can be badly hurt when we take risks.
• 7:05
  So instead of naivety, I had to use courage, something I was badly lacking at the time.
• 7:13
  Instead, I overcompensated with action.
• 7:17
  Of course, it didn't really work, but at least nobody could say I didn't try.
• 7:26
  Then one day something crazy happened.
• 7:31
  I was sunbathing in the garden and as at many other times, I was deeply lost in a thought. What does it actually take for me to succeed?
• 7:42
  I simply couldn't let go of the dream of running a successful business that would fulfill me in every way.
• 7:48
  A thought occurred to me. Well, what would you do if you didn't give a damn about what people think of you?
• 7:57
  What would you do if you were not afraid of anything?
• 8:03
  I started to contemplate these questions and in what felt like the next millisecond I received all of my answers.
• 8:15
  I knew instantly that the first thing I had to do was stop hiding behind the mask of being a professional businesswoman and integrate spirituality into my work with women in business.
• 8:30
  In the same millisecond, I knew the exact branding message I needed to put out there, the name and structure of the next program, the pricing for my services, everything.
• 8:43
  As a result of this awakening moment and the actions I took afterwards, I sold out my first high end group program within two weeks.
• 8:55
  This inspired me to ask myself, what the hell? How come it was so easy when I have been struggling for all those years before?
• 9:05
  The experience taught me that there is a deeper, wiser part of ourselves who knows not only where we want to go, but also every step of a perfect way to get there.
• 9:22
  I learned to listen to my inner voice more keenly and follow its advice in every sphere of my business to the best of my abilities. For from selling to marketing to money management and hiring.
• 9:37
  Has it been a smooth ride ever since?
• 9:40
  Hell no.
• 9:42
  Sometimes it was messy in the middle, but I certainly set myself and my business on a path of rapid growth.
• 9:50
  In the space of two years, I built a clientele from more than 30 countries around the globe, built a community of incredible women in business committed to make an extraordinary impact in the world, and created a sense of freedom I had longed for for so long. Following my intuition didn't only encourage me to make many uncomfortable decisions that went against the common marketing and selling advice. It also led me to pay more attention to energetics of or if you like, the spiritual nature of our business.
• 10:26
  And that is how the set of energetic selling and marketing principles and the basis for this book were born.
• 10:33
  I have had the privilege of working with hundreds of women and helping them integrate these principles into their business.
• 10:40
  The results have often been nothing short of miraculous.
• 10:46
  Women increasing their fees five times and selling with greater ease than ever before, women booking themselves solid with ideal high end clients, turning their annual income figures into their monthly income and doubling, tripling or quadrupling their sales revenues within several months. And many times the extraordinary change and growth has extended well beyond people's businesses when they start integrating energetic selling and marketing principles into their lives.
• 11:17
  My clients regularly report these results.
• 11:20
  Letting go of unhealthy addictions, getting pregnant after years of trying, attracting dream relationships, and overall living with a greater sense of happiness.
• 11:30
  Today, I'm bringing you these energetic selling and marketing principles wrapped up in this book. My dear reader, it is my desire for you to benefit and grow exactly like many women before you.
• 11:43
  These principles are certainly not a magic pill or quick fix. A strong commitment is required to fully integrate these principles into your business and life. However, I wholeheartedly believe that they have the potential to make marketing and selling your joy and grow your business beyond your wildest expectations.
• 12:05
  This book, if you allow it, will also help you to connect with your true, limitless nature.
• 12:13
  When you do that, my darling, there will be absolutely nothing that you won't be able to create how to Use this Book in Part one Upgrade the structure of your reality.
• 12:27
  I introduce you to the idea of personal energy and you will start to appreciate how your energy affects every aspect of your business and your business results.
• 12:38
  I invite you to open your mind and outline several universal principles that will help you to function and run your business from your highest level of consciousness. Because this is where the avalanche of your ideal clients, large amounts of money and all you want to live in. Part 2 Master energetic selling and Marketing I focus on increasing the return of investment on your marketing and selling activities dramatically through integrating the energetic selling and marketing principles in Part three, Leap into your extraordinary growth, I guide you to reassess how you apply your energy on the topic of money, an essential part of growth, and understand technical and energetic mechanics of creating quantum leaps in your business.
• 13:34
  Each chapter starts with one of my business quotes to inspire your journey and concludes with a challenge to help you implement the key learnings.
• 13:45
  That is where the real power lies in implementing and integrating the material you're about to read. Lastly, for you to create greater growth in your business than ever before, you will need to literally, not metaphorically, get out of your mind.
• 14:07
  I expect that the principles outlined in this book will stretch your logical mind and encourage you to be particularly aware of this as you read because you may say to yourself, hmm, this is too simple for it to work or I already know this.
• 14:26
  Please pay extra attention to passages that make you think like this.
• 14:31
  These are the gems, the treasures for you. Yes, I encourage you to open your mind wide and try these ideas regardless of how unfamiliar they may be from what you consider normal.
• 14:47
  You and your business will reap benefits.
• 14:52
  There is no such a thing as truth.
• 14:55
  The only thing that is actually there is your logically asserted premise which you call truth. End of quote. UG Krishnamurti I cannot agree more. Our subjective truths influence the way we operate in every sphere of our lives. They determine our results and the same goes for our business.
• 15:21
  If your business is not exactly the way you want it to be, it is a worthwhile effort to re examine your accepted premises and adopt new ones. This book will give you plenty of opportunities to do exactly that.
• 15:38
  Open your mind my darling, and dive in.
• 15:43
  It is time for your extraordinary growth.
• 15:46
  With all my love, Lenka so that is introduction and before we move on to part one, I just want to acknowledge for myself and for all of us that even from time of writing this book, how things have grown exponentially yet again.
• 16:05
  I'm writing here that I had the privilege to work with the clients from over 30 countries.
• 16:11
  Since then, Business Energetics, this powerful material has spread to over 180 countries. Yes, we have got clients in our academy from over 180 countries making an extraordinary difference in their businesses and so much more. So I want to deeply acknowledge with gratitude and reverence really the power of this work.
• 16:34
  So with that being said, let's dive into Chapter one, Part one. Upgrade the structure of your reality. Chapter one Your energy.
• 16:45
  The most powerful currency on the planet.
• 16:49
  Your business is a reflection of your energy. End of quote.
• 16:55
  A few years ago, a woman approached me following a talk I had given and said I'd love to talk to you about possible coaching. A few days later we talked on the phone to explore working together.
• 17:10
  As I listened, it was immediately obvious that I was the right person to help her.
• 17:17
  Clearly she needed mindset coaching and this is my area of expertise.
• 17:24
  However, she shared with me her financial troubles during this call and as I listened to her, thoughts were rushing through my head. Oh dear, she will certainly not be able to afford my coaching. Before she asked me about fees, I had discounted them by 50% in my head.
• 17:46
  After all, I thought I needed a new client and even if she were to pay me half of my normal coaching fees, that was better than nothing.
• 17:58
  To my surprise, she wasn't excited about my generous and Affordable coaching offer. I'll think about it were her exact words.
• 18:09
  Several days later, she emailed to say she had decided not to go ahead at this time.
• 18:17
  Ouch.
• 18:18
  About a year later, she approached me again.
• 18:22
  This time I proposed a coaching package at eight times the fee I had quoted previously.
• 18:31
  She pulled out her credit card and paid in full and we entered a thriving coaching relationship.
• 18:39
  Now this is a real example of two sales conversations one year apart with very different outcomes.
• 18:48
  Exactly the same client, exactly the same needs, exactly the same coaching offer, except priced very differently.
• 18:59
  What had changed? What made the difference?
• 19:03
  I had changed. And more precisely, my energy had changed.
• 19:10
  When she had approached me the first time, I was in a place of scarcity.
• 19:15
  I was trying to rebuild my once successful business.
• 19:20
  At that time, as far as I was concerned, any client was a blessing.
• 19:27
  I started each sales conversation hoping that I would get it right this time.
• 19:34
  When I spoke to the same woman a year later, I was no longer functioning like that. I had no longer held sales conversations with clients, hoping and praying that it would work out. This time. I no longer tried to prove to my potential clients that I would be the best coach they could hire.
• 19:56
  Hoping, praying, proving.
• 19:59
  You would think you can keep these things secret.
• 20:03
  After all, we think these things in our heads and no one can hear these thoughts, right?
• 20:10
  Well, not so fast.
• 20:13
  Any form of insecurity affects your personal energy field, and your potential clients will pick up on this energy whether they're consciously aware of it or not.
• 20:27
  Conversely, a rock solid confidence in your work, your fees, and the potential of your clients is infectious.
• 20:39
  It is attractive and it sells.
• 20:43
  Your prospective clients don't trust your words.
• 20:47
  They trust your energy.
• 20:50
  You can tell them what they need to hear with your words, but you tell them everything with your energy.
• 20:58
  It is this, the energy underlying everything you do or say in your business that makes the biggest difference to your bottom line.
• 21:08
  It is your personal energy that is the key to growing your business exponentially.
• 21:16
  What is your personal energy?
• 21:20
  Your personal energy is a field surrounding your body while at the same time containing your body.
• 21:29
  It is often called your aura or energy body. It is an invisible shield of yours that introduces you before you speak.
• 21:39
  It is what quietly communicates with your potential clients on your behalf and gives them the feeling, I have to work with this person no matter what, or it makes them hesitate.
• 21:55
  It is what gives people the first gut impression of you when you walk into the room.
• 22:01
  It is what you project into the web of energy that connects you with everything and everyone in this vast universe, either attracting your dream clients to you in droves or repelling them.
• 22:18
  Your personal energy communicates with the hearts and minds of your clients.
• 22:24
  It also communicates with the divine mind.
• 22:28
  It is through this spectrum that you create your reality as you know it.
• 22:35
  The five key elements introducing your energy 1. Thoughts, including your words, which are the amplified energy of your thoughts and your beliefs, the thoughts which you assume to be truth.
• 22:54
  2. Emotions the way you feel from moment to moment, but also your stored unresolved emotions.
• 23:04
  Emotions that were not resolved and released are stored in your energy body.
• 23:10
  The third key element influencing your energy are your values, what is important to you, ordered in priority, and how you distinguish between right and wrong every day. Number four Awareness, what you're aware of right now, your focus and your ViewPoint and number five actions, what you do and what you don't do.
• 23:39
  Because inaction is also a form of action. These five elements interact with one another, influencing each other forever, tweaking and changing your energetic field. For example, you might be focused on growing your business and looking for answers to the question how can I book more high end clients?
• 24:03
  You come across an Instagram course, the creator of which grew her business from zero to millions in revenues and fast.
• 24:12
  Ah, that is my answer. You tell yourself you dive into the course and find strategies you had not been familiar with before.
• 24:22
  Your belief system shifts in that moment from I don't know how to do this to oh, I can totally do this. I have found my missing link.
• 24:33
  You apply all the learning the course suggests, except that without realizing what you offer is too generic and doesn't speak to the specific needs of your clients.
• 24:50
  No matter how much you spread the message about your work via Instagram, no matter how much time you spend building your network, your new Instagram followers are not buying your service. You start doubting yourself, maybe I'm not as good as other people offering similar services.
• 25:08
  And you bring this energy, whether you like it or not, into your marketing and sales process.
• 25:14
  After a few weeks of applying this new Instagram strategy, you give up.
• 25:19
  This doesn't work for me. I can't make this work.
• 25:24
  Actually, all you needed to do was to tweak the offering instead.
• 25:29
  Many women go through this cycle many times, constantly changing what they think of their ability to sell based on the external information, trying out new strategies, not succeeding, then developing more unhelpful beliefs that further hinder their efforts.
• 25:50
  This is what happens when we practice an action based approach to business and let our energy, our beliefs, thoughts, awareness and actions be unconsciously influenced. As a result, the answer to sustainable business growth is to turn this sequence on its head.
• 26:10
  It is about becoming fully conscious of what energy you apply to your business.
• 26:16
  Tweak it where you need to so you become a complete match to your business intentions and take action from that place.
• 26:25
  It is time to stop asking ourselves what do I need to grow my business?
• 26:31
  And instead ask what do I need to change about myself to grow my business?
• 26:37
  We can apply our energy on any subject. You can think children, fashion, parenting, health and fitness, romantic relationships, you name it.
• 26:48
  Naturally, we are applying our energy differently to other each different subjects. Apply your energy in these five key areas Quote everything that happens in your business, the number of clients, the quality of your sales conversations, the sales revenues you're used to and the rate of your business growth is a direct reflection of applying your energy in these five key areas.
• 27:21
  You and the structure of your reality, what you believe and what do you know about yourself and the creator of your reality, how you feel about your ability to succeed and create anything you want, how you value yourself and whether you operate from the place of personal power or lack of it.
• 27:45
  Number two your clients and other people would you project onto your potential and existing clients.
• 27:55
  Are they people who respect you and love to invest in you or do they pay you by pressing the like button on your social media posts and praising you to heaven, which by this point annoys the hell out of you? You see, people do not behave independently of ourselves.
• 28:14
  They respond to our beliefs about them and our actions based on those beliefs.
• 28:20
  Furthermore, it is also important how we apply our energy in relationships beyond our potential and existing clients, family members, romantic relationships, our colleagues, employees, suppliers and so on. Because what we project onto them is often reflected back on us through our clients.
• 28:42
  For example, if somebody allows themselves be treated with disrespect by their children or spouse, no wonder they keep attracting clients who treat them with disrespect. Our business is a mirror to how we live our lives. It is a mirror of who we are.
• 29:03
  Number three Sales.
• 29:05
  What do you believe and know about selling? Have you ranked selling in order of importance? Have you think about it and go about it?
• 29:15
  4.
• 29:16
  Marketing. What do you believe about your ability to spread your message far and wide into the world, drawing your potential clients to you, how you feel about marketing, how you position it in your hierarchy of values and such, how much and how well you market your business and and number five money.
• 29:35
  How you relate to money and how much money you allow or don't allow to enter your experience through your thoughts, beliefs, emotions, values and actions. Making more money is not about doing more, it's about allowing more.
• 29:53
  Extraordinary growth happens when you align your energy in these five areas with that which you choose to accomplish your business and life goals. So once again, those five areas are you and your structures of reality, your clients and other people, sales, marketing and money.
• 30:19
  This is when you become limitless and this is exactly what you're going to do. By reading and applying the principles in this book, you will discover how to apply your personal energy and tweak it bit by bit so you can become a complete match to your greatest desires in your business and life. A great example was provided by a client called Linda Scowgard who changed her personal energy and increased her monthly sales by 500%.
• 30:52
  She had been a woman's spiritual coach and teacher for more than 15 years. She loved her work, her clients and their transformations.
• 31:00
  All the time she was making tremendous differences to other people's lives, but she was struggling with valuing her work properly. While her coaching practice was highly successful, her business never gained financial momentum and never reached the level of impact she desired.
• 31:17
  One day she came across my website and downloaded every free resource she found there.
• 31:24
  She also joined my academy and immersed herself in applying energetic selling principles in her business.
• 31:30
  For the first time, she got rid of all her prejudices about selling.
• 31:35
  She successfully changed her energy around selling and started to really enjoy it. She embraced receiving a lot of money for her best work and started to approach the business from the place of I am at one with my clients, my clients are me.
• 31:53
  Importantly, she allowed her intuition to guide her actions. As a result, in the first two weeks of her new sales approach, she made 500% more income than she had in any other month prior to that.
• 32:08
  This experience marked the beginning of Linda's extraordinary growth journey and opened the doors to continued growth and expansion for her coaching business ever since.
• 32:19
  Four levels of Consciousness four ways to grow your business A long time ago, a very smart dude called Albert Einstein proclaimed no problem can be solved from the same level of consciousness that created it.
• 32:36
  This statement seems logical. For example, if you've been plateauing in your business for some time, for sure you have got to change the way you think in order to create the change and growth you want to.
• 32:49
  But contemplation of this statement also brings up more questions such what is consciousness? And how the heck do I bring it to the next level?
• 33:01
  However, our scientific and spiritual communities are not in agreement as to what consciousness is.
• 33:08
  Mainstream scientists consider consciousness as a biological functioning of the brain, while spiritualists view consciousness as the very essence of life, or the one mind from which everything is created. While it may take many more millennia for science and spirituality to fully agree on the role of consciousness, one thing is for sure it is simply our awareness via which we filter and therefore create our subjective experience.
• 33:43
  Peter Saich, author of the Inside Track, developed the model called four Levels of Consciousness. I share this model with you below because it not only creates a bridge between our scientific and spiritual view of consciousness, it also allows us to see it in a way that gives us practical benefits.
• 34:06
  Most importantly, you will become aware of how you perceive and therefore create the growth of your business and your reality as a whole.
• 34:15
  This will give you the freedom to shift it immediately.
• 34:19
  First Level of Consciousness to me, consciousness, this is a victim mode. If we are honest with ourselves, each and every one of us have spent time in Tumi consciousness and we can easily fall back into it when things don't go as we wish them to.
• 34:42
  It is all too easy to blame something or someone else for the lack of our results.
• 34:48
  Here are several examples of what we might say to ourselves when we fall into this level of consciousness.
• 34:55
  I would grow my business if it wasn't for the fact that my family needs me more right now or my sales flopped because people aren't buying around Christmas time or I would invest in my growth. But first I need to wait for a few more sales or I cannot be as successful and fulfilled as I want to be because I was born in the wrong country or to the wrong parents or at the wrong time or you don't understand.
• 35:32
  When we are in Tumi consciousness, we let life happen to us and react to its happenings.
• 35:41
  We let our circumstances dictate what we can and cannot do.
• 35:46
  We feel limited, we feel things are out of our control and when we don't succeed, to me, consciousness offers us a quick explanation. It must be the fault of something or someone outside of ourselves.
• 36:04
  Simples.
• 36:06
  However, I know you're most likely well and truly past living your life through the eyes of victim. And yet, if we're completely honest with ourselves from time to time, even the best of us occasionally to fall back into Tumi consciousness.
• 36:23
  Typically when things don't go the way we want them to go, or when we feel stuck.
• 36:31
  I recall a conversation with one of my friends when I for the 20th time complained about how unlucky I was to lose my first business to a con man. If it hadn't happened to me, I could do X, Y and Z right now, but I can't do it. If it wasn't for him, I would not struggle financially like I do now.
• 36:56
  But what can I do? I can't undo is so hard to handle.
• 37:03
  She listened patiently. Then she told me what she thought.
• 37:07
  Lenka, listen to yourself. Poor me, poor me, poor me. Aren't you tired of the story yet?
• 37:15
  I don't know about you, but I am. After all, it is you who allowed this to happen to you.
• 37:23
  Ouch.
• 37:25
  Snapping back from victim mentality into the driver's seat of our business and our lives can be a very uncomfortable experience.
• 37:35
  It requires us to let go of any blame and adopt 100% responsibility for everything.
• 37:43
  Often this is a hard pill to swallow, but this is also a moment when we take back tremendous power because we all have inside of us the ability to change any situation for the better.
• 37:56
  This is the moment when we make extraordinary growth possible.
• 38:01
  This is the moment when we move to the second level of consciousness and become infinitely more powerful.
• 38:10
  Second Level of Consciousness Buy me Consciousness this is a state of consciousness where we take absolute control for our results and become a make it happen person.
• 38:23
  We no longer wait, hope, pray and blame.
• 38:27
  We make chisel happen.
• 38:30
  This is what the entire personal development field is based on. Set challenging goals, cultivate your determination.
• 38:38
  Never give up. You can do it.
• 38:42
  This is also the level of consciousness where the vast majority of high achievers in business reside.
• 38:49
  Think about it.
• 38:50
  Achiever equals buy me consciousness.
• 38:54
  There is no doubt that those people who are willing to roll up their sleeves and adopt buy me consciousness are rewarded for is infinitely more powerful to take responsibility for our results than to wait for luck, better circumstances, or someone to help us along the way. But operating through this level of awareness has also got its price.
• 39:21
  It can be exhausting.
• 39:25
  We know that all the responsibilities lie on our shoulders.
• 39:31
  There is no knight in shining armor out there who can save us.
• 39:36
  We have got to prove we can do this.
• 39:40
  We have got to develop immaculate work ethics and let our determination take us through the often many obstacles to our greatest success.
• 39:52
  If I work hard enough, if I work long enough, I will succeed at what I want, we say to ourselves, elbowing our way through to the next career and business goal.
• 40:06
  However, many women and men refuse this paradigm. After a while, they're tired of the transactional approach to business, the sweat and blood they need to lose to be able to get to the pinnacle of their careers.
• 40:24
  They set out on their own, starting their own ventures, which not only promise great financial returns, but also will allow them to run a business their way, only to find themselves in a new environment with the same old tough competition, long hours, overcoming constant challenges, and always feeling the need to prove themselves.
• 40:55
  When we run our business via Buy Me Consciousness, these problems never seem to go away.
• 41:04
  However, there is another level of consciousness.
• 41:09
  It is the one that not only helps us to stay on top of our game, but also allows us to to do it with much greater ease.
• 41:19
  Through Me Consciousness. So yes, the third level of consciousness is Through Me Consciousness.
• 41:27
  This is the state known as flow, a term coined and researched by the American Hungarian psychologist Mihaly Czigzent. Mihaly Forgive me. Still we enter Through Me Consciousness. When we are in a complete harmony with what we are aiming for, positive things simply happen.
• 41:52
  People show up in the right place and at the right time.
• 41:57
  They call us before we pick up the phone to call them.
• 42:02
  They open doors before we put our hand on the handle.
• 42:08
  Everything seems to be effortless, fast and easy.
• 42:13
  Of course, each and every one of us has found ourselves at some point in the state of flow and we love it when it happens.
• 42:23
  Flow makes our work life a lot easier and more enjoyable. But imagine for a moment what would it be like if this was your default way of filtering your reality.
• 42:39
  What if being in flow was your norm?
• 42:43
  You wouldn't only get what you aim for with much greater ease. You would flow with river of life which will take you to the most magical places.
• 42:54
  Of course there would be some twists and turns along the way, but a destination would be guaranteed.
• 43:02
  Adopting Through Me Consciousness can be a way of activating your highest potential, creating extraordinary growth and thriving in every sphere of your life.
• 43:16
  The only problem is that most of us end up in Through Me consciousness accidentally. We don't know how to make it our norm.
• 43:26
  So we end up back in by Me consciousness, pushing our way forward until the next lucky break.
• 43:34
  The truth is, it is possible to consciously evoke flow in our personal and professional lives.
• 43:42
  However, the way to do that seems counterintuitive to our logical brains. We have got to give up the need for control and replace it with trust. We have to embrace uncertainty a little more.
• 43:57
  If that alarms your logical mind, be assured that by the time you have read this book, you will find playing in the field of uncertainty exhilarating.
• 44:07
  I'll see to that. And fourth level of consciousness is Esme Consciousness.
• 44:15
  Guess what? There is yet another level of consciousness which is infinitely more powerful than than the through Me Consciousness way of living and running your business. The Esme Consciousness.
• 44:29
  This is when you lean into this level of perceiving your reality. And you no longer make things happen. You no longer co create with the universe because you know with every fiber of your being that you are the universe.
• 44:50
  You let go of the illusion of separatedness and belief that you are separate from anything or anyone else.
• 45:00
  This is the state of oneness with all there is.
• 45:06
  You know that every person, thing and experience in your rich universe is a mirror image of you.
• 45:18
  It is what you are choosing.
• 45:22
  You started it all, you created it all. And you are the one who is experiencing it through the infinite creation of yours, loving every minute of it.
• 45:37
  And you know that if you don't love and experience, you can choose something different exactly as easily as that.
• 45:49
  You will understand that you never received anything, you only gave it to yourself.
• 45:57
  And you can give yourself whatever you wish at any given time you wish.
• 46:03
  For many people, reading this may sound like an ultimate blushmy. How dare I think I can be that powerful?
• 46:13
  The idea of accepting your infinitely powerful nature can be unfathomable or scary at first. And yet what you find out is that the more you lean into this way of being, the more loving you become to everything and everyone in your life and the more love you will receive in return.
• 46:36
  When you speak to your potential clients, your colleagues, friends, people you love, or to a stranger on the street, you don't speak to someone who is separate from you.
• 46:50
  You are experiencing yourself as them.
• 46:55
  You know that what you give other people you give to yourself.
• 47:01
  And what you give to yourself, you will give to other people. You know that when you help other people, you help yourself.
• 47:11
  And when you help yourself, you help other people.
• 47:15
  You can bask in the beauty and perfection of your creation. Adopting Esme Consciousness is incredibly good for your business.
• 47:27
  You discover that you no longer need to react to everyday circumstances and you can decide what those circumstances are.
• 47:38
  You can practically throw away all marketing and sales averages because you find you can create any result in your business you like at your will. A great example was Maya, who by leaning into esme consciousness, created 75% of her annual income in one month. She had fractured her ankle while rock climbing and had to put up with no weight bearing for three months and using crutches for six months.
• 48:12
  Doctors informed Maya that she would be limping for the rest of her life and told her to get ready to live her life with arthritis, very common with that type of injury.
• 48:27
  But Maya had a different idea.
• 48:30
  Through powerful mindset work, Maya not only fully healed her uncle, she went on to run a long distance triathlon only two years after her injury.
• 48:44
  This experience led her to start her own coaching business, helping her clients to heal their injuries, often with miraculous results.
• 48:54
  She wasn't afraid to put hours into building her business and it worked, but it left Maja exhausted.
• 49:03
  Two years into her business, she signed up for my academy, saying to me, it's my time to make a much bigger impact in the world.
• 49:14
  She told herself that she would give it all her focus for six months and only then would she measure how effective the energetic selling teachings were.
• 49:26
  Within the first month, she completely changed the way she approached her work.
• 49:31
  She reduced her working hours by 50%, which was extremely uncomfortable for her to start with.
• 49:39
  Instead, she dedicated more time to her own interests, her own self awareness and understanding, and the application of a more energetic approach to business.
• 49:51
  What Maya said happened next was miraculous.
• 49:56
  Visits to my website doubled from one day to the next. At first I thought it was a glitch, but it remained that way. I also created my best month ever in business, but the next month was even better.
• 50:13
  A lot better.
• 50:15
  In short, in one month, well, three weeks to be exact, as I also took holidays that month, I realized that I created 75% of my previous annual income.
• 50:30
  The best part was that it happened with complete ease.
• 50:36
  As I discovered, by adopting a higher level of consciousness and energetic approach to growing my business, it is much easier to make a lot of money by doing less.
• 50:49
  Everything simply flows.
• 50:52
  It is my intention, expectation and knowing that as you read through the pages of this book and choose an energetic approach to your business, you will be more and more able to access the same higher levels of your consciousness and remain there for longer periods of time.
• 51:16
  This will save you months, even years of balmy consciousness action when it comes to achieving your most ambitious business goals. You will live by knowing that your energy is the most powerful currency on the planet and you will be able to change it instantly and with it what is happening in your business and life.
• 51:39
  Perhaps even more importantly, you will step into a higher version of yourself. In the process, you will become who you need to be to be able to create miracles in your business and life. And that is priceless.
• 51:55
  Extraordinary growth Challenge the I Am Walk this practical exercise may feel strange at first, but it is a fantastic way to start practicing as me consciousness, the highest level of consciousness there can be. Take a short walk around your neighborhood, notice your surroundings and with everything you see, tell yourself I am that I am.
• 52:25
  Feel into the knowing that the life and energy that flows through you also flows through the tree in the distance, the rock you step on, the stranger you meet, the bird singing, the air you breathe, the sun you soak up, and even the pile of rubbish you may walk past feel into the knowing that all of this is a product of your consciousness.
• 52:57
  It is your projection, your creation, and you are not only creating it, you also are it. If you are up for it, extend this exercise to your home and office.
• 53:13
  When you talk to someone, acknowledge that you are talking to a reflection of yourself to yourself in your mind.
• 53:23
  Run through the list of your suppliers, clients and your colleagues and as you do, say to yourself, I am that I am practicing. This will help you to start letting go of the stubborn idea of separatedness.
• 53:41
  The chances are that you have been running your business under the illusion that you are separate from those people you wish to serve, that you are separate from the money you wish to enjoy, that you are separate from experiences you want to have.
• 53:58
  Tuning your awareness into the idea that I am one with everything I perceive will help you to overcome this illusion.
• 54:09
  In return, it will mold your reality to exactly what you want and attract. Perfect for your clients and anything else you desire for that matter with much greater ease.
• 54:24
  Because why wouldn't you allow yourself to experience what is already yours, that which is you, right?
• 54:34
  In this chapter one, you have discovered what is your personal energy, how your personal energy influences the results you achieve in your business, the importance of tweaking the way you apply your energy before you tweak your business strategy, the four levels of consciousness and how to move from the lower levels to a higher level and as a result, grow your business with much greater ease.
• 55:05
  Before you move on to the next chapter, ask yourself the following questions and if you wish, journal about them. Reflecting on these questions will help you to integrate what you discovered in this chapter and start the process of extraordinary growth.
• 55:22
  One out of the four levels of to me through me as me which is my default way of perceiving and creating my reality?
• 55:35
  Do I wish to change this?
• 55:37
  Why?
• 55:40
  Which of these five areas Me and the structure of my reality?
• 55:46
  Other people, marketing, selling and money will require me to change how I apply my energy in these areas in order to see the growth in my business I desire. Take into the account your current business results and patterns when answering this question and question number three how would I like to see my business reflecting my energy in these five areas?
• 56:15
  What is your ideal when it comes to how your potential and existing clients respond to you? Your marketing, selling and your money?
• 56:24
  How about your relationship with yourself and your beliefs about creating the reality you desire? In the next chapter you will be introduced to the aspect of your personality that will turn these ideals into your experience.
• 56:40
  We will move you from feeling limited to being limitless.
• 56:46
  Let's do this.
• 56:47
  That, my dear one, is for the next time.
• 56:52
  Until then, love you lots. Bye bye.