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CTV, Social-First Growth, and the Rise of Retail Media
Digital Marketing Today dives into the latest digital marketing news, techniques, and innovations transforming how brands reach and convert audiences. In this episode, we unpack three major trends redefining the marketing landscape. First, we explore how Connected TV (CTV) is shifting from a pure brand-awareness play into a true performance marketing channel. With improved targeting, clearer attribution, and AI-powered creative tools, streaming TV is becoming more accessible for small and midsize advertisers—expanding performance marketing beyond just Google Ads and Meta Ads. We also look at…
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