Latest / Inside Startup Investing with Chris Lustrino
Alaffia: Building a Profitable Social Enterprise Connecting West Africa to Global Markets
In this episode of Inside Startup Investing, Chris Lustrino speaks with Olowo-n’djo Tchala about building Alaffia, a mission-driven consumer brand rooted in ethical sourcing. (00:00–01:30)
Olowo-n’djo shares his upbringing in Togo and how it shaped his vision for a new economic model. (01:30–04:30)
He explains how Alaffia organizes women-led cooperatives to produce shea butter and connect them to global markets. (04:30–08:30)
The discussion covers fair trade economics, including paying above-market wages while maintaining strong margins. (08:30–13:00)
They explore how Alaffia scaled into a…
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