How a Local Barbershop Uses Google Maps for Recurring Appointments

The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO · Jul 21, 2026 · 8m · transcript

Episode 125 of The Local Marketing Podcast with Fexingo digs into a real-world example: how a neighborhood barbershop in Austin, Texas, called Eastside Cuts, uses Google Maps to drive recurring appointments. Hosts Lucas and Luna break down the specific numbers—30 percent of bookings now come directly through Google Maps, the average client visits every 3.2 weeks—and the strategies behind it, from optimizing the Business Profile with booking links to leveraging review responses for retention. They also discuss why recurring revenue models work especially well for service-based local businesses…