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How to Perfect the Recipe to a Lasting Brand with Tieghan Gerard, Four-Time Cookbook Author and Founder of Half Baked Harvest

This week on SUPERWOMEN, I’m joined by Tieghan Gerard, founder of the beloved food brand and blog Half Baked Harvest. Powered by homegrown creativity, consistency, and a deep love for beautiful, nourishing food, Tieghan started documenting her recipes and eventually, Half Baked Harvest was born. With four bestselling cookbooks and millions of fans, she’s turned persistence into her superpower.

But beneath the dreamy food photos is a savvy entrepreneur who’s learned how to scale, sustain, and evolve in an ever-changing digital world. From launching products to growing her team, slowly but…

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