Latest / Omni Talk Retail / How & Why Dunkin' Benelux Is Investing In & Fueling Growth With "Flavor"

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How & Why Dunkin' Benelux Is Investing In & Fueling Growth With "Flavor" · Omni Talk Retail

• 0:00
  Welcome
• 0:01
  back
• 0:01
  everyone.
• 0:01
  This
• 0:01
  is
• 0:02
  Amitak
• 0:02
  Retail
• 0:03
  coming
• 0:03
  to
• 0:04
  you
• 0:04
  live
• 0:04
  from
• 0:04
  the
• 0:04
  Fusion
• 0:05
  Group
• 0:05
  booth
• 0:06
  at
• 0:06
  NRF
• 0:07
  Europe.
• 0:08
  I'm
• 0:08
  Anne
• 0:08
  Mazinga.
• 0:09
  I'm
• 0:09
  Chris
• 0:09
  Walton.
• 0:10
  And
• 0:10
  standing
• 0:11
  between
• 0:11
  us
• 0:11
  we
• 0:11
  have
• 0:12
  another
• 0:12
  exceptional
• 0:13
  guest,
• 0:14
  we
• 0:14
  have
• 0:14
  Nacho
• 0:15
  Carnes.
• 0:16
  Nacho
• 0:16
  is
• 0:16
  the
• 0:16
  head
• 0:17
  of
• 0:17
  strategy,
• 0:18
  data,
• 0:18
  strategy
• 0:19
  and
• 0:19
  paid
• 0:19
  media
• 0:20
  at
• 0:20
  Dunkin.
• 0:21
  Nacho,
• 0:22
  welcome.
• 0:23
  Thank
• 0:23
  you
• 0:23
  very
• 0:23
  much.
• 0:23
  We're
• 0:24
  excited
• 0:24
  to
• 0:24
  have
• 0:24
  you.
• 0:25
  Hello,
• 0:25
  how
• 0:25
  are
• 0:25
  you?
• 0:25
  Yeah,
• 0:26
  yeah,
• 0:26
  I'm
• 0:26
  excited.
• 0:27
  We've
• 0:27
  never
• 0:27
  had
• 0:27
  somebody
• 0:27
  from
• 0:28
  Duncan.
• 0:28
  We've
• 0:28
  never
• 0:29
  definitely
• 0:29
  had
• 0:29
  somebody
• 0:29
  from
• 0:29
  the
• 0:29
  Duncan
• 0:30
  Benelux.
• 0:30
  Oh
• 0:31
  yes,
• 0:31
  Duncan
• 0:31
  Benelux.
• 0:32
  I
• 0:32
  forgot
• 0:32
  that
• 0:33
  very
• 0:33
  important
• 0:33
  clarifier.
• 0:34
  So,
• 0:35
  so,
• 0:35
  yeah,
• 0:35
  so
• 0:35
  let's
• 0:36
  walk
• 0:36
  you,
• 0:36
  let's
• 0:36
  walk,
• 0:37
  let's
• 0:37
  walk
• 0:37
  through
• 0:37
  it
• 0:37
  with
• 0:37
  you.
• 0:38
  So
• 0:38
  what,
• 0:38
  tell
• 0:38
  us
• 0:38
  about
• 0:39
  your
• 0:39
  career,
• 0:39
  your
• 0:39
  background
• 0:40
  and
• 0:40
  also
• 0:40
  about
• 0:41
  Duncan
• 0:42
  Benelux
• 0:42
  and
• 0:42
  all
• 0:42
  that
• 0:42
  you
• 0:42
  do
• 0:43
  in
• 0:43
  your
• 0:43
  role.
• 0:43
  Yeah,
• 0:44
  so
• 0:44
  I,
• 0:44
  yes,
• 0:44
  I
• 0:44
  joined
• 0:45
  Duncan
• 0:46
  last
• 0:46
  year
• 0:47
  in
• 0:47
  September
• 0:48
  of
• 0:48
  2025
• 0:50
  after
• 0:50
  to
• 0:51
  work
• 0:51
  for
• 0:51
  different
• 0:52
  companies,
• 0:53
  different,
• 0:53
  different
• 0:54
  industries
• 0:55
  and
• 0:55
  trying
• 0:56
  to
• 0:56
  support
• 0:56
  the
• 0:56
  company
• 0:57
  to
• 0:58
  find
• 0:59
  quick
• 0:59
  wins
• 1:00
  and
• 1:00
  to
• 1:00
  try
• 1:00
  to
• 1:01
  create
• 1:01
  a
• 1:01
  strong
• 1:02
  strategy
• 1:02
  orient.
• 1:05
  So
• 1:05
  the
• 1:05
  idea
• 1:05
  is
• 1:05
  to
• 1:06
  try
• 1:06
  to
• 1:06
  integrate
• 1:07
  new
• 1:07
  technology,
• 1:08
  new
• 1:08
  processes
• 1:08
  and
• 1:09
  to
• 1:09
  connect
• 1:09
  emotion
• 1:10
  with
• 1:10
  technology
• 1:10
  in
• 1:11
  order
• 1:11
  to
• 1:11
  create
• 1:12
  experiences.
• 1:13
  Oh,
• 1:14
  go
• 1:14
  ahead.
• 1:15
  What
• 1:15
  countries
• 1:15
  are
• 1:15
  you
• 1:15
  responsible
• 1:16
  for
• 1:16
  overall?
• 1:18
  I
• 1:18
  have
• 1:21
  experience
• 1:21
  of
• 1:21
  more
• 1:22
  than
• 1:22
  25
• 1:22
  years.
• 1:23
  I
• 1:23
  have
• 1:23
  been
• 1:24
  working
• 1:24
  for
• 1:24
  different
• 1:25
  industries
• 1:25
  for
• 1:26
  companies
• 1:26
  like
• 1:26
  Accenture,
• 1:27
  like
• 1:28
  Kaspersky
• 1:29
  City
• 1:29
  side
• 1:29
  Scene
• 1:30
  Europa.
• 1:31
  So
• 1:31
  I
• 1:32
  think
• 1:32
  I'm
• 1:32
  a
• 1:32
  lucky,
• 1:33
  lucky
• 1:33
  guy
• 1:34
  because
• 1:34
  I
• 1:34
  work
• 1:35
  in
• 1:35
  the,
• 1:35
  in
• 1:36
  the
• 1:36
  digital
• 1:36
  strategy
• 1:37
  and
• 1:37
  advertising
• 1:38
  industry.
• 1:39
  Of
• 1:39
  course,
• 1:39
  Internet
• 1:40
  is
• 1:41
  my
• 1:41
  passion
• 1:41
  and
• 1:43
  I
• 1:43
  think
• 1:43
  it's
• 1:44
  a
• 1:44
  great,
• 1:44
  great
• 1:44
  moment
• 1:45
  for
• 1:45
  us,
• 1:45
  for
• 1:45
  the
• 1:46
  company
• 1:46
  and
• 1:47
  for
• 1:47
  my
• 1:47
  life.
• 1:49
  Spoken
• 1:50
  like
• 1:50
  a
• 1:50
  true
• 1:50
  Spaniard.
• 1:51
  That's
• 1:51
  great.
• 1:51
  Yeah.
• 1:52
  Well,
• 1:53
  let's
• 1:53
  talk
• 1:53
  a
• 1:53
  little
• 1:54
  bit
• 1:54
  about
• 1:54
  how
• 1:55
  you
• 1:55
  are
• 1:55
  staying
• 1:56
  on
• 1:56
  top
• 1:56
  of
• 1:57
  what's
• 1:57
  going
• 1:57
  on
• 1:57
  in
• 1:58
  the
• 1:58
  QSR
• 1:58
  industry
• 1:59
  right
• 1:59
  now.
• 1:59
  Nacho,
• 2:00
  what
• 2:00
  you're
• 2:01
  here
• 2:01
  at
• 2:01
  nrf,
• 2:02
  but
• 2:02
  what
• 2:02
  other
• 2:02
  places
• 2:03
  do
• 2:03
  you
• 2:03
  look
• 2:03
  to
• 2:04
  to
• 2:04
  help
• 2:04
  inform
• 2:05
  you
• 2:05
  about
• 2:06
  kind
• 2:06
  of
• 2:06
  what's
• 2:07
  happening
• 2:07
  in
• 2:07
  the
• 2:07
  industry?
• 2:09
  I
• 2:09
  think
• 2:11
  every
• 2:11
  company
• 2:12
  should,
• 2:14
  should
• 2:14
  be
• 2:17
  focused
• 2:17
  on
• 2:18
  innovation,
• 2:19
  should
• 2:19
  be
• 2:19
  focused
• 2:20
  on
• 2:20
  experiences
• 2:21
  on,
• 2:21
  should
• 2:22
  be
• 2:22
  focused
• 2:23
  on
• 2:23
  what
• 2:23
  is
• 2:24
  the
• 2:24
  right
• 2:24
  technology
• 2:25
  in
• 2:25
  order
• 2:25
  to
• 2:26
  support
• 2:26
  the
• 2:26
  processes,
• 2:27
  in
• 2:27
  order
• 2:28
  to
• 2:28
  create
• 2:28
  these
• 2:28
  experiences
• 2:29
  and
• 2:29
  in
• 2:30
  order
• 2:30
  to
• 2:30
  loyal
• 2:30
  custom
• 2:32
  from
• 2:33
  us,
• 2:33
  we
• 2:33
  have
• 2:34
  changed
• 2:34
  the
• 2:34
  strategy
• 2:35
  and
• 2:35
  we
• 2:35
  have
• 2:35
  focused
• 2:36
  on
• 2:36
  flavors.
• 2:37
  So
• 2:37
  flavor
• 2:38
  is
• 2:38
  our
• 2:38
  strategy.
• 2:39
  Oh,
• 2:39
  flavor
• 2:40
  is
• 2:40
  a
• 2:40
  strategy.
• 2:40
  Exactly.
• 2:41
  Flavor
• 2:41
  and
• 2:42
  how
• 2:42
  we
• 2:42
  can
• 2:42
  connect
• 2:43
  flavor
• 2:43
  with
• 2:43
  moments,
• 2:44
  with
• 2:44
  expectations.
• 2:45
  And
• 2:46
  this
• 2:46
  is
• 2:46
  the
• 2:46
  strategy,
• 2:47
  how
• 2:47
  we
• 2:47
  create
• 2:48
  new
• 2:48
  products
• 2:48
  oriented
• 2:49
  to
• 2:50
  these
• 2:50
  flavors
• 2:51
  and
• 2:51
  promotions,
• 2:52
  collaborations,
• 2:52
  et
• 2:53
  cetera.
• 2:53
  And
• 2:53
  is
• 2:54
  that
• 2:54
  because
• 2:55
  of
• 2:55
  consumer
• 2:55
  preferences
• 2:56
  that
• 2:56
  have
• 2:57
  dictated
• 2:57
  that
• 2:58
  direction
• 2:59
  or
• 2:59
  why
• 3:01
  flavors
• 3:01
  being
• 3:02
  attached
• 3:02
  to
• 3:02
  things
• 3:03
  in
• 3:03
  that
• 3:03
  way.
• 3:03
  The
• 3:03
  first
• 3:03
  thing
• 3:04
  we
• 3:04
  did
• 3:04
  is
• 3:04
  a
• 3:05
  strong
• 3:05
  research
• 3:06
  in
• 3:06
  order
• 3:06
  to
• 3:07
  know
• 3:07
  how
• 3:07
  we
• 3:07
  can
• 3:08
  connect
• 3:08
  with
• 3:08
  the
• 3:08
  Dutch
• 3:09
  culture.
• 3:10
  So
• 3:10
  we
• 3:11
  analyze
• 3:12
  the
• 3:12
  reviews,
• 3:13
  we
• 3:13
  analyze
• 3:14
  the
• 3:15
  experiences.
• 3:16
  We
• 3:16
  did
• 3:17
  some
• 3:17
  focus
• 3:17
  group
• 3:18
  interviews
• 3:19
  in
• 3:19
  order
• 3:19
  to
• 3:20
  understand
• 3:20
  how
• 3:21
  they
• 3:21
  feel
• 3:22
  when
• 3:22
  they
• 3:22
  go
• 3:22
  to
• 3:23
  dunking.
• 3:24
  Yes.
• 3:24
  And
• 3:24
  how
• 3:25
  they
• 3:25
  feel
• 3:25
  when
• 3:26
  they
• 3:27
  have
• 3:27
  any
• 3:27
  drink
• 3:28
  or
• 3:28
  any
• 3:28
  donut.
• 3:29
  Of
• 3:29
  course,
• 3:29
  donuts
• 3:30
  is
• 3:30
  our
• 3:30
  key
• 3:31
  product.
• 3:31
  Yeah.
• 3:31
  But
• 3:32
  flavor
• 3:32
  is
• 3:33
  important.
• 3:33
  For
• 3:33
  example,
• 3:34
  now
• 3:34
  Dubai
• 3:35
  Chocolate.
• 3:36
  Oh,
• 3:36
  I
• 3:36
  know
• 3:36
  Dubai
• 3:37
  Chocolate.
• 3:38
  I
• 3:38
  was
• 3:38
  just
• 3:38
  gonna
• 3:38
  ask
• 3:38
  for
• 3:39
  an
• 3:39
  example.
• 3:39
  This
• 3:39
  is
• 3:39
  great.
• 3:39
  Go,
• 3:40
  go.
• 3:40
  Dubai
• 3:41
  Chocolate,
• 3:41
  of
• 3:41
  course.
• 3:42
  We
• 3:42
  have
• 3:42
  launched
• 3:42
  the
• 3:43
  first
• 3:43
  donuts
• 3:43
  of
• 3:44
  Dubai
• 3:44
  Chocolate.
• 3:45
  Shut
• 3:45
  the
• 3:45
  front
• 3:45
  door.
• 3:45
  I
• 3:46
  didn't
• 3:46
  know
• 3:46
  that.
• 3:46
  Amazing.
• 3:47
  Every
• 3:47
  people
• 3:47
  like.
• 3:48
  So
• 3:48
  innovation,
• 3:49
  experience,
• 3:50
  emotion
• 3:50
  and
• 3:51
  technology
• 3:51
  is
• 3:52
  the
• 3:52
  key
• 3:52
  for
• 3:52
  that.
• 3:53
  And
• 3:53
  this
• 3:54
  is
• 3:54
  not
• 3:54
  only
• 3:54
  Dubai
• 3:55
  Chocolate.
• 3:55
  We
• 3:56
  have
• 3:57
  hundreds
• 3:57
  of
• 3:58
  flavors
• 3:59
  doing
• 3:59
  by
• 3:59
  ourselves.
• 4:00
  And
• 4:00
  for
• 4:00
  example,
• 4:01
  now
• 4:01
  we
• 4:01
  can
• 4:01
  print
• 4:02
  donuts.
• 4:03
  So
• 4:03
  we
• 4:03
  have
• 4:04
  bought
• 4:04
  a
• 4:04
  print.
• 4:04
  So
• 4:04
  we
• 4:05
  can
• 4:05
  draw
• 4:05
  through
• 4:06
  the
• 4:07
  different
• 4:07
  designs
• 4:08
  and
• 4:08
  then
• 4:09
  print
• 4:09
  them
• 4:09
  out.
• 4:09
  Exactly.
• 4:10
  For
• 4:10
  personalizing.
• 4:11
  So
• 4:12
  personalization
• 4:12
  is
• 4:12
  important.
• 4:13
  Maybe
• 4:13
  it's
• 4:13
  your
• 4:13
  birthday
• 4:13
  and
• 4:14
  you
• 4:14
  want
• 4:14
  to
• 4:14
  receive
• 4:14
  your.
• 4:15
  I
• 4:15
  do
• 4:15
  want
• 4:15
  to
• 4:15
  receive
• 4:16
  donuts
• 4:16
  on
• 4:16
  my
• 4:16
  birthday.
• 4:17
  People
• 4:17
  that
• 4:17
  will
• 4:17
  attend
• 4:18
  on
• 4:18
  invitation.
• 4:18
  We
• 4:18
  also
• 4:19
  get
• 4:19
  donut
• 4:19
  for
• 4:19
  my
• 4:19
  kids.
• 4:20
  That's
• 4:20
  okay.
• 4:20
  Birthday
• 4:21
  donut.
• 4:21
  Yeah,
• 4:23
  Chocolate
• 4:24
  birthday
• 4:24
  donut.
• 4:24
  It
• 4:24
  for
• 4:25
  my
• 4:25
  kids.
• 4:25
  They're
• 4:25
  moving
• 4:25
  up
• 4:25
  in
• 4:25
  the
• 4:25
  world.
• 4:26
  All
• 4:27
  right,
• 4:27
  so
• 4:27
  how.
• 4:28
  How
• 4:29
  so
• 4:30
  you
• 4:30
  talked
• 4:30
  about
• 4:30
  flavor
• 4:31
  as
• 4:31
  being
• 4:31
  a
• 4:31
  key
• 4:31
  part
• 4:31
  of
• 4:32
  the
• 4:32
  strategy.
• 4:32
  What.
• 4:33
  Where
• 4:33
  do.
• 4:33
  Where
• 4:33
  do
• 4:33
  you
• 4:33
  think
• 4:34
  growth
• 4:34
  is
• 4:34
  going
• 4:34
  to
• 4:35
  come
• 4:35
  from
• 4:35
  for
• 4:36
  the
• 4:36
  organization
• 4:37
  and
• 4:37
  specifically
• 4:37
  from
• 4:38
  your
• 4:38
  role
• 4:38
  and
• 4:38
  what
• 4:38
  you're
• 4:38
  responsible
• 4:39
  for.
• 4:40
  So
• 4:41
  we
• 4:42
  are
• 4:42
  Dutch
• 4:42
  company,
• 4:43
  but
• 4:43
  you
• 4:44
  know
• 4:44
  that
• 4:44
  Duncan
• 4:45
  is
• 4:45
  American
• 4:45
  company.
• 4:46
  Our
• 4:47
  CEO,
• 4:47
  Mr.
• 4:48
  Vasali
• 4:49
  is
• 4:49
  from
• 4:49
  Egypt.
• 4:50
  And
• 4:51
  we
• 4:51
  are
• 4:51
  really
• 4:52
  cosmopolitan
• 4:53
  people.
• 4:53
  So
• 4:54
  we
• 4:54
  have
• 4:54
  people
• 4:55
  from
• 4:55
  different
• 4:55
  nationalities
• 4:56
  and
• 4:57
  with
• 4:57
  a
• 4:57
  single
• 4:58
  strategy
• 4:59
  and
• 4:59
  also
• 5:01
  learning
• 5:01
  every
• 5:02
  day
• 5:02
  because
• 5:03
  we
• 5:03
  also
• 5:04
  have
• 5:04
  the
• 5:04
  feedback
• 5:05
  in
• 5:05
  our
• 5:06
  stores.
• 5:07
  So
• 5:07
  we
• 5:07
  focus
• 5:08
  on
• 5:08
  this
• 5:08
  experience
• 5:09
  and
• 5:09
  product.
• 5:09
  And
• 5:09
  of
• 5:09
  course,
• 5:10
  we
• 5:10
  have
• 5:10
  implemented
• 5:10
  the
• 5:11
  right
• 5:11
  technology.
• 5:11
  Right.
• 5:12
  So
• 5:12
  we
• 5:12
  have
• 5:12
  implemented
• 5:13
  and
• 5:13
  we
• 5:14
  are
• 5:14
  implementing
• 5:14
  a
• 5:15
  CRM,
• 5:16
  of
• 5:16
  course,
• 5:16
  a
• 5:16
  cdp,
• 5:17
  customer
• 5:17
  data
• 5:17
  platform,
• 5:17
  in
• 5:18
  order
• 5:18
  to
• 5:18
  be
• 5:18
  able
• 5:19
  to
• 5:19
  play
• 5:19
  with
• 5:20
  anonymous
• 5:20
  data
• 5:20
  and
• 5:21
  also
• 5:21
  with
• 5:22
  personal
• 5:22
  data.
• 5:23
  And
• 5:23
  we
• 5:24
  have
• 5:24
  optimized
• 5:25
  the
• 5:25
  processes
• 5:25
  in
• 5:26
  order
• 5:26
  to
• 5:26
  help
• 5:27
  people
• 5:27
  to
• 5:27
  understand.
• 5:29
  I
• 5:29
  don't
• 5:30
  know
• 5:30
  if
• 5:30
  I
• 5:30
  told
• 5:31
  you,
• 5:31
  but
• 5:32
  we
• 5:33
  suffered
• 5:33
  a
• 5:34
  bankruptcy
• 5:36
  one
• 5:36
  year
• 5:37
  and
• 5:37
  a
• 5:37
  half
• 5:37
  ago,
• 5:37
  and
• 5:38
  the
• 5:38
  real
• 5:38
  founder
• 5:39
  of
• 5:39
  the
• 5:39
  company,
• 5:39
  Mr.
• 5:40
  Vasali,
• 5:40
  bought
• 5:41
  the
• 5:41
  company
• 5:41
  again.
• 5:42
  So
• 5:43
  we
• 5:43
  create
• 5:43
  a
• 5:44
  new
• 5:44
  strategy.
• 5:45
  We
• 5:45
  have
• 5:45
  developed
• 5:46
  new
• 5:46
  website,
• 5:47
  new
• 5:47
  app,
• 5:47
  and
• 5:48
  now
• 5:48
  the
• 5:48
  app
• 5:48
  is
• 5:49
  like
• 5:49
  the
• 5:50
  virtual
• 5:50
  DNA
• 5:51
  of
• 5:51
  our
• 5:51
  customers.
• 5:52
  Okay.
• 5:52
  And
• 5:52
  it's
• 5:53
  like
• 5:53
  a
• 5:53
  hub,
• 5:53
  so
• 5:54
  we
• 5:54
  call
• 5:54
  it
• 5:54
  information
• 5:55
  in
• 5:55
  order
• 5:55
  to
• 5:56
  focus
• 5:57
  on
• 5:57
  personalization.
• 5:58
  Okay.
• 5:59
  So
• 5:59
  it's
• 5:59
  important
• 5:59
  to
• 6:00
  integrate
• 6:00
  the
• 6:00
  right
• 6:00
  technology
• 6:01
  in
• 6:01
  Order
• 6:02
  to
• 6:03
  focus
• 6:03
  on
• 6:03
  the
• 6:04
  right
• 6:04
  targets
• 6:04
  and
• 6:05
  of
• 6:05
  course,
• 6:06
  in
• 6:06
  order
• 6:06
  to
• 6:07
  increase
• 6:08
  the
• 6:08
  frequency
• 6:09
  of
• 6:09
  our
• 6:09
  customers
• 6:10
  to
• 6:11
  loyal
• 6:11
  customers
• 6:12
  and
• 6:12
  to
• 6:13
  get
• 6:13
  recommendations.
• 6:14
  So
• 6:14
  how
• 6:15
  do
• 6:15
  you,
• 6:15
  how
• 6:15
  do
• 6:15
  you
• 6:15
  take
• 6:16
  that
• 6:16
  investment
• 6:17
  in
• 6:17
  an
• 6:17
  app
• 6:18
  and
• 6:18
  this
• 6:18
  digital
• 6:19
  strategy?
• 6:19
  Nacho.
• 6:20
  And
• 6:21
  how
• 6:21
  does
• 6:21
  that
• 6:21
  work
• 6:21
  with
• 6:22
  your
• 6:22
  physical
• 6:22
  locations
• 6:23
  too?
• 6:23
  Because
• 6:23
  people
• 6:23
  are
• 6:24
  still
• 6:24
  coming
• 6:24
  in
• 6:24
  to
• 6:25
  pick
• 6:25
  up
• 6:25
  the
• 6:26
  products.
• 6:27
  What
• 6:28
  is
• 6:28
  that
• 6:28
  kind
• 6:28
  of
• 6:29
  relationship
• 6:29
  like
• 6:30
  between
• 6:30
  the
• 6:31
  digital
• 6:31
  customer
• 6:32
  and
• 6:32
  the
• 6:32
  physical
• 6:32
  customer
• 6:33
  and
• 6:33
  blending
• 6:34
  them?
• 6:34
  Before
• 6:35
  this
• 6:36
  year
• 6:37
  was
• 6:37
  different
• 6:37
  channels.
• 6:38
  Okay.
• 6:39
  Now
• 6:39
  we
• 6:40
  are
• 6:40
  focused
• 6:40
  on
• 6:40
  an
• 6:41
  omnichannel
• 6:41
  strategy
• 6:42
  in
• 6:43
  order
• 6:43
  to
• 6:43
  orchestrate
• 6:44
  all
• 6:45
  the
• 6:45
  channels.
• 6:45
  And
• 6:46
  what
• 6:46
  does
• 6:46
  that
• 6:46
  look
• 6:46
  like?
• 6:47
  What
• 6:47
  does
• 6:47
  that
• 6:47
  change
• 6:48
  for
• 6:48
  the
• 6:48
  people
• 6:49
  working?
• 6:49
  For
• 6:49
  example,
• 6:51
  we
• 6:51
  personalize
• 6:52
  offers
• 6:53
  and
• 6:53
  we
• 6:53
  identify
• 6:54
  the
• 6:55
  customers
• 6:55
  through
• 6:56
  the
• 6:57
  offer.
• 6:57
  So
• 6:58
  we
• 6:58
  create
• 6:58
  a
• 6:58
  personal
• 6:59
  QR
• 7:00
  and
• 7:01
  we
• 7:01
  recognize
• 7:02
  through
• 7:02
  the
• 7:02
  kiosk
• 7:04
  online,
• 7:05
  in
• 7:05
  the
• 7:05
  website,
• 7:05
  in
• 7:06
  the
• 7:06
  store
• 7:07
  or
• 7:07
  in
• 7:07
  the
• 7:07
  app.
• 7:08
  So
• 7:08
  we
• 7:09
  centralize
• 7:10
  all
• 7:10
  the
• 7:10
  data
• 7:10
  in
• 7:11
  a
• 7:11
  single
• 7:11
  point,
• 7:12
  we
• 7:13
  enrich
• 7:13
  the
• 7:13
  data
• 7:14
  of
• 7:15
  every
• 7:15
  customer
• 7:16
  and
• 7:16
  then
• 7:16
  we
• 7:17
  launch
• 7:17
  promotion
• 7:18
  for
• 7:19
  all
• 7:19
  of
• 7:19
  them.
• 7:20
  So
• 7:20
  individualized
• 7:21
  promotions.
• 7:22
  Okay.
• 7:22
  Individual
• 7:23
  promotions.
• 7:23
  Okay.
• 7:24
  So
• 7:24
  depending
• 7:25
  on
• 7:25
  the
• 7:25
  level
• 7:26
  of
• 7:26
  relationship,
• 7:26
  the
• 7:27
  level
• 7:27
  of
• 7:27
  engagement,
• 7:28
  we
• 7:28
  recommend
• 7:29
  products
• 7:30
  and
• 7:31
  these
• 7:31
  products
• 7:31
  are
• 7:32
  personalized
• 7:32
  through
• 7:32
  qr.
• 7:33
  Right.
• 7:33
  So
• 7:33
  when
• 7:34
  you
• 7:34
  scan
• 7:34
  the
• 7:34
  qr,
• 7:34
  we
• 7:35
  identify
• 7:35
  the
• 7:36
  customer
• 7:36
  and
• 7:37
  of
• 7:37
  course
• 7:37
  we
• 7:37
  offer
• 7:38
  ad
• 7:38
  values.
• 7:39
  Right.
• 7:40
  So
• 7:40
  I'm
• 7:40
  curious,
• 7:41
  like,
• 7:41
  so
• 7:41
  you
• 7:41
  mentioned
• 7:41
  this,
• 7:42
  you
• 7:42
  mentioned
• 7:42
  that
• 7:42
  this
• 7:43
  all
• 7:43
  centers
• 7:43
  around
• 7:44
  data
• 7:44
  and
• 7:45
  you
• 7:45
  know,
• 7:45
  joining
• 7:46
  the
• 7:46
  data
• 7:46
  across
• 7:46
  the
• 7:47
  two
• 7:47
  streams,
• 7:47
  the
• 7:47
  stores,
• 7:48
  the
• 7:48
  online
• 7:49
  presence.
• 7:50
  You
• 7:50
  mentioned
• 7:50
  the
• 7:51
  CDP
• 7:51
  earlier.
• 7:52
  Where
• 7:52
  are
• 7:52
  you
• 7:52
  in
• 7:53
  that
• 7:53
  journey
• 7:53
  in
• 7:54
  terms
• 7:54
  of,
• 7:54
  you
• 7:55
  know,
• 7:55
  getting
• 7:55
  it
• 7:55
  to
• 7:55
  where
• 7:55
  you
• 7:56
  ultimately
• 7:56
  envision
• 7:57
  it
• 7:57
  or
• 7:57
  want
• 7:57
  it
• 7:58
  to
• 7:58
  be?
• 8:00
  How
• 8:00
  would
• 8:00
  you
• 8:00
  answer
• 8:01
  that
• 8:01
  question?
• 8:02
  So
• 8:03
  we
• 8:04
  collect
• 8:04
  data
• 8:05
  through
• 8:05
  the
• 8:06
  cdp.
• 8:07
  We
• 8:07
  have
• 8:07
  different
• 8:09
  data
• 8:09
  sources
• 8:10
  and
• 8:11
  we
• 8:11
  increase
• 8:12
  the
• 8:12
  data
• 8:12
  sources.
• 8:13
  For
• 8:13
  example,
• 8:13
  now
• 8:14
  I
• 8:14
  had
• 8:14
  a
• 8:14
  meeting
• 8:15
  with
• 8:15
  screens,
• 8:16
  with
• 8:16
  camera
• 8:16
  in
• 8:17
  order
• 8:17
  to
• 8:18
  try
• 8:18
  to
• 8:18
  help
• 8:18
  us
• 8:19
  to
• 8:19
  understand
• 8:20
  the
• 8:20
  products
• 8:21
  they
• 8:21
  see
• 8:22
  when
• 8:22
  they
• 8:22
  are
• 8:23
  purchasing
• 8:24
  through
• 8:24
  eye
• 8:24
  tracking.
• 8:25
  So
• 8:25
  we
• 8:25
  are
• 8:25
  always
• 8:26
  including
• 8:27
  innovation
• 8:28
  and
• 8:28
  we
• 8:28
  are
• 8:28
  always
• 8:29
  thinking
• 8:30
  on
• 8:30
  data
• 8:31
  in
• 8:31
  order
• 8:31
  to
• 8:32
  create
• 8:32
  a
• 8:33
  really,
• 8:33
  really
• 8:33
  good
• 8:34
  profile
• 8:35
  to
• 8:35
  personalize.
• 8:36
  And
• 8:36
  then
• 8:36
  we
• 8:36
  also
• 8:37
  create
• 8:37
  clusters,
• 8:39
  people
• 8:39
  that
• 8:39
  have
• 8:39
  similar
• 8:40
  behavior.
• 8:40
  We
• 8:41
  create
• 8:41
  a
• 8:41
  cluster
• 8:42
  in
• 8:42
  order
• 8:42
  to
• 8:42
  other
• 8:43
  kind
• 8:43
  of
• 8:43
  promotion.
• 8:44
  But
• 8:44
  for
• 8:44
  us
• 8:45
  it's
• 8:45
  important
• 8:45
  also
• 8:46
  the
• 8:46
  location
• 8:47
  where
• 8:47
  they
• 8:47
  are
• 8:48
  and
• 8:48
  then
• 8:48
  we
• 8:49
  can
• 8:49
  offer
• 8:49
  a
• 8:50
  specific
• 8:50
  stone.
• 8:51
  So
• 8:52
  we
• 8:52
  are
• 8:52
  moving
• 8:53
  to
• 8:53
  a
• 8:53
  data
• 8:53
  strategy,
• 8:54
  trying
• 8:55
  to
• 8:55
  play
• 8:56
  and
• 8:56
  to
• 8:56
  work
• 8:56
  with
• 8:56
  first
• 8:57
  party
• 8:57
  data
• 8:57
  through
• 8:57
  the
• 8:58
  different
• 8:58
  platforms
• 8:59
  tool
• 8:59
  we
• 8:59
  are
• 8:59
  implementing.
• 9:00
  And
• 9:01
  it's
• 9:01
  always
• 9:02
  focused
• 9:03
  on
• 9:03
  experiences.
• 9:04
  Right.
• 9:05
  So
• 9:05
  do
• 9:05
  you
• 9:05
  have
• 9:05
  any
• 9:06
  advice
• 9:06
  for
• 9:06
  people
• 9:06
  as
• 9:07
  they
• 9:07
  try
• 9:07
  to
• 9:07
  go
• 9:07
  through
• 9:07
  this
• 9:08
  kind
• 9:08
  of
• 9:08
  data
• 9:09
  overhaul
• 9:10
  to
• 9:11
  get
• 9:11
  more
• 9:11
  insights
• 9:11
  out
• 9:12
  of
• 9:12
  their
• 9:12
  data?
• 9:12
  Like
• 9:12
  you're
• 9:12
  describing,
• 9:13
  like
• 9:13
  what's
• 9:14
  the
• 9:14
  best
• 9:14
  practice
• 9:14
  you
• 9:15
  could
• 9:15
  share
• 9:15
  with
• 9:16
  them
• 9:16
  to
• 9:16
  get
• 9:16
  Their
• 9:16
  arms
• 9:16
  around
• 9:17
  all
• 9:17
  the
• 9:18
  data
• 9:18
  that's
• 9:18
  out
• 9:18
  there.
• 9:19
  The
• 9:19
  first
• 9:19
  thing
• 9:20
  I
• 9:20
  would
• 9:20
  say
• 9:21
  is
• 9:22
  we
• 9:22
  need
• 9:22
  to
• 9:22
  understand
• 9:23
  which
• 9:23
  data
• 9:23
  we
• 9:24
  have
• 9:25
  and
• 9:25
  where
• 9:25
  they
• 9:26
  are.
• 9:26
  Because
• 9:27
  I
• 9:27
  still
• 9:27
  see
• 9:28
  silos
• 9:29
  and
• 9:30
  you
• 9:30
  need
• 9:30
  to
• 9:30
  connect
• 9:31
  the
• 9:31
  data.
• 9:31
  So
• 9:32
  the
• 9:32
  most
• 9:32
  important
• 9:33
  is
• 9:34
  to
• 9:34
  understand
• 9:34
  the
• 9:35
  data
• 9:35
  you
• 9:35
  have
• 9:36
  and
• 9:36
  the
• 9:36
  capabilities
• 9:37
  you
• 9:38
  should
• 9:38
  have.
• 9:39
  Because,
• 9:39
  for
• 9:39
  example,
• 9:40
  sometimes
• 9:40
  we
• 9:40
  have
• 9:41
  the
• 9:41
  same
• 9:41
  users
• 9:41
  in
• 9:41
  different
• 9:42
  databases.
• 9:43
  Right,
• 9:43
  right.
• 9:43
  And
• 9:44
  how
• 9:44
  we
• 9:44
  can
• 9:44
  solve
• 9:45
  this
• 9:45
  problem.
• 9:46
  So
• 9:46
  new
• 9:47
  technology,
• 9:47
  new
• 9:48
  tools,
• 9:48
  new
• 9:48
  plat.
• 9:49
  Of
• 9:49
  course,
• 9:49
  the
• 9:50
  artificial
• 9:50
  intelligence
• 9:51
  can
• 9:51
  help
• 9:52
  us
• 9:52
  in
• 9:52
  these
• 9:52
  processes.
• 9:53
  Right.
• 9:53
  Get
• 9:53
  rid
• 9:53
  of
• 9:54
  dobots.
• 9:54
  But
• 9:55
  we
• 9:55
  also
• 9:56
  work
• 9:56
  not
• 9:56
  only
• 9:57
  with
• 9:57
  the
• 9:57
  data
• 9:57
  we
• 9:57
  collect,
• 9:58
  we
• 9:58
  also
• 9:58
  collaborate
• 9:59
  with
• 9:59
  other
• 9:59
  companies
• 10:00
  in
• 10:00
  order
• 10:00
  to
• 10:01
  deal
• 10:02
  data,
• 10:02
  in
• 10:02
  order
• 10:02
  to
• 10:03
  enrich
• 10:03
  the
• 10:04
  data
• 10:04
  we
• 10:04
  have,
• 10:05
  in
• 10:05
  order
• 10:05
  to
• 10:06
  offer
• 10:06
  additional
• 10:07
  values.
• 10:08
  So
• 10:08
  the
• 10:08
  most
• 10:08
  important
• 10:09
  thing
• 10:09
  is
• 10:10
  I
• 10:10
  think
• 10:11
  we
• 10:11
  understand
• 10:11
  the
• 10:11
  technology,
• 10:12
  we
• 10:12
  understand
• 10:13
  our
• 10:13
  customers,
• 10:14
  and
• 10:14
  we
• 10:14
  want
• 10:15
  to
• 10:15
  make
• 10:15
  people
• 10:16
  continue
• 10:17
  to
• 10:17
  come
• 10:17
  into
• 10:17
  our
• 10:18
  stores.
• 10:18
  So
• 10:19
  we
• 10:19
  have
• 10:19
  also
• 10:19
  a
• 10:20
  strong
• 10:20
  plan.
• 10:20
  We
• 10:21
  have
• 10:21
  now
• 10:21
  39
• 10:22
  store
• 10:22
  in
• 10:23
  stores,
• 10:23
  sorry,
• 10:24
  in
• 10:24
  the
• 10:24
  Netherlands,
• 10:25
  nine
• 10:25
  in
• 10:26
  Belgium.
• 10:26
  Okay.
• 10:26
  An
• 10:27
  important
• 10:27
  plan
• 10:28
  to
• 10:28
  launch
• 10:29
  new
• 10:29
  stores
• 10:29
  also
• 10:30
  in
• 10:30
  Luxembourg.
• 10:30
  Okay.
• 10:32
  And
• 10:32
  we
• 10:32
  have
• 10:32
  a
• 10:33
  different
• 10:33
  business
• 10:33
  model
• 10:34
  because
• 10:34
  we
• 10:34
  don't
• 10:34
  sell
• 10:35
  franchise,
• 10:35
  we
• 10:36
  sell
• 10:36
  food
• 10:37
  and
• 10:37
  beverage.
• 10:37
  So
• 10:37
  we
• 10:38
  flavor.
• 10:38
  We
• 10:39
  flavors.
• 10:39
  Flavors.
• 10:40
  We
• 10:40
  are
• 10:40
  the
• 10:40
  owners
• 10:41
  of
• 10:41
  all
• 10:41
  the
• 10:42
  stores.
• 10:42
  And
• 10:43
  it
• 10:43
  helped
• 10:43
  us
• 10:44
  to
• 10:44
  in
• 10:44
  our
• 10:44
  data
• 10:45
  strategy,
• 10:46
  in
• 10:46
  our
• 10:46
  marketing
• 10:47
  strategy,
• 10:48
  in
• 10:48
  our
• 10:48
  engagement
• 10:49
  strategy.
• 10:49
  And
• 10:49
  this
• 10:50
  is
• 10:50
  the
• 10:50
  reason
• 10:50
  why
• 10:50
  paid
• 10:51
  media
• 10:51
  also
• 10:51
  help
• 10:52
  us
• 10:52
  to
• 10:52
  reach
• 10:53
  new
• 10:53
  customers,
• 10:53
  to
• 10:54
  engage
• 10:54
  with
• 10:54
  the
• 10:54
  current
• 10:55
  customers
• 10:55
  on
• 10:56
  to
• 10:56
  drive
• 10:56
  to
• 10:57
  our
• 10:57
  store
• 10:57
  and
• 10:57
  our
• 10:58
  website.
• 10:58
  Well,
• 10:59
  you
• 10:59
  were
• 10:59
  on
• 10:59
  stage
• 10:59
  earlier
• 11:00
  today.
• 11:02
  Paid
• 11:02
  media,
• 11:02
  I'm
• 11:03
  sure
• 11:03
  is
• 11:03
  something
• 11:03
  that
• 11:04
  people
• 11:04
  are.
• 11:04
  We're
• 11:05
  curious
• 11:05
  to
• 11:05
  hear
• 11:06
  from
• 11:06
  you
• 11:06
  about.
• 11:07
  What
• 11:07
  else
• 11:08
  do
• 11:08
  you
• 11:08
  hope
• 11:08
  that
• 11:08
  the
• 11:09
  audience
• 11:09
  took
• 11:09
  away
• 11:10
  from
• 11:10
  your
• 11:10
  session?
• 11:11
  Nacho
• 11:12
  Paid
• 11:12
  media.
• 11:13
  I
• 11:13
  love
• 11:13
  paid
• 11:13
  media.
• 11:14
  Thank
• 11:14
  you
• 11:14
  very
• 11:14
  much
• 11:14
  for
• 11:15
  your
• 11:15
  question.
• 11:15
  This
• 11:16
  is
• 11:16
  the
• 11:16
  first
• 11:16
  time
• 11:17
  Duncan
• 11:18
  Benelux
• 11:19
  has
• 11:20
  launched
• 11:20
  a
• 11:20
  dooh
• 11:21
  campaign.
• 11:22
  Digital
• 11:22
  out
• 11:23
  of
• 11:23
  home
• 11:23
  campaign.
• 11:23
  Okay,
• 11:24
  okay.
• 11:25
  For
• 11:25
  the
• 11:26
  Amsterdam
• 11:27
  anniversary
• 11:28
  and
• 11:28
  also
• 11:29
  for
• 11:29
  other
• 11:30
  campaigns.
• 11:31
  And
• 11:32
  it's
• 11:32
  the
• 11:32
  first
• 11:33
  time
• 11:33
  Duncan
• 11:34
  Benelux
• 11:35
  also
• 11:35
  invest
• 11:36
  on
• 11:36
  Connected
• 11:36
  tv.
• 11:37
  Oh,
• 11:37
  Connected
• 11:38
  tv.
• 11:38
  Okay.
• 11:39
  So
• 11:39
  we
• 11:39
  are
• 11:39
  also
• 11:40
  testing
• 11:41
  new
• 11:41
  media
• 11:41
  in
• 11:42
  order
• 11:42
  to
• 11:42
  engage
• 11:43
  with
• 11:43
  new
• 11:43
  audiences
• 11:44
  and
• 11:44
  we
• 11:44
  also
• 11:45
  collaborate
• 11:45
  with
• 11:46
  different
• 11:46
  companies.
• 11:46
  For
• 11:46
  example,
• 11:47
  now
• 11:47
  we
• 11:47
  have
• 11:47
  collaborated
• 11:48
  with
• 11:48
  Disney
• 11:49
  for
• 11:49
  the
• 11:49
  launch
• 11:50
  of
• 11:50
  new
• 11:50
  Simpson.
• 11:51
  So
• 11:52
  we
• 11:52
  have
• 11:52
  collaboration
• 11:53
  with
• 11:53
  entertainment,
• 11:54
  we
• 11:54
  have
• 11:54
  collaboration
• 11:55
  with
• 11:55
  other
• 11:56
  companies
• 11:56
  in
• 11:57
  order
• 11:57
  to
• 11:57
  help
• 11:58
  us
• 11:58
  to
• 11:59
  promote
• 11:59
  our
• 11:59
  products
• 12:00
  or
• 12:00
  maybe
• 12:01
  to
• 12:02
  close
• 12:03
  collaboration
• 12:03
  in
• 12:04
  order
• 12:04
  to
• 12:05
  give
• 12:06
  some
• 12:06
  product
• 12:06
  to
• 12:07
  test
• 12:07
  to
• 12:07
  our
• 12:08
  collaborators.
• 12:08
  So
• 12:09
  we
• 12:09
  are
• 12:09
  also
• 12:09
  thinking
• 12:10
  innovation,
• 12:11
  strategy,
• 12:11
  collaboration,
• 12:12
  and
• 12:12
  of
• 12:13
  course,
• 12:13
  as
• 12:13
  you
• 12:13
  said,
• 12:14
  flavors.
• 12:14
  Yeah,
• 12:14
  right,
• 12:15
  right,
• 12:15
  right.
• 12:17
  Are
• 12:17
  all
• 12:17
  the
• 12:18
  new
• 12:18
  efforts
• 12:18
  working?
• 12:18
  Like,
• 12:19
  are
• 12:19
  you
• 12:19
  guys
• 12:19
  happy
• 12:19
  with
• 12:19
  the
• 12:20
  results
• 12:20
  you're
• 12:20
  seeing?
• 12:20
  I'm
• 12:20
  guessing
• 12:21
  you
• 12:21
  are.
• 12:21
  To
• 12:21
  be
• 12:22
  honest,
• 12:22
  we
• 12:22
  Are
• 12:22
  really
• 12:23
  happy
• 12:23
  now
• 12:25
  the
• 12:25
  company
• 12:25
  is
• 12:26
  growing
• 12:26
  every
• 12:27
  week
• 12:28
  we
• 12:28
  have
• 12:28
  designed
• 12:29
  new
• 12:29
  menus.
• 12:30
  We
• 12:31
  have
• 12:31
  also
• 12:31
  changed
• 12:32
  stores,
• 12:33
  decoration
• 12:34
  in
• 12:34
  order
• 12:35
  to
• 12:35
  adapt
• 12:35
  to
• 12:35
  the
• 12:36
  new
• 12:37
  philosophy,
• 12:38
  the
• 12:38
  new
• 12:38
  strategy.
• 12:39
  So
• 12:40
  we
• 12:40
  are
• 12:40
  testing,
• 12:41
  improving,
• 12:41
  implementing
• 12:42
  and
• 12:42
  expanding.
• 12:43
  All
• 12:43
  right.
• 12:43
  And
• 12:44
  for
• 12:44
  measurement,
• 12:46
  it's
• 12:46
  interesting
• 12:47
  because
• 12:48
  as
• 12:48
  I
• 12:48
  told
• 12:49
  you,
• 12:49
  we
• 12:49
  suffered
• 12:50
  a
• 12:50
  bankruptcy.
• 12:51
  So
• 12:51
  now
• 12:52
  we
• 12:52
  are
• 12:52
  focused
• 12:52
  on
• 12:53
  incrementality.
• 12:54
  Okay.
• 12:54
  So
• 12:55
  no
• 12:55
  attribution
• 12:56
  incrementality
• 12:57
  in
• 12:57
  order
• 12:58
  to
• 12:58
  identify
• 12:58
  the
• 12:59
  net
• 12:59
  contribution
• 13:00
  and
• 13:00
  based
• 13:00
  on
• 13:01
  household
• 13:01
  measurement.
• 13:03
  So
• 13:03
  it
• 13:03
  helps
• 13:03
  us
• 13:04
  to
• 13:04
  really
• 13:04
  understand
• 13:05
  through
• 13:05
  A
• 13:05
  B
• 13:05
  testing
• 13:06
  and
• 13:06
  other
• 13:06
  ways
• 13:07
  to
• 13:07
  really
• 13:08
  know
• 13:08
  if
• 13:08
  we
• 13:08
  are
• 13:09
  achieving,
• 13:09
  if
• 13:10
  we
• 13:10
  can
• 13:10
  grow
• 13:10
  and
• 13:11
  if
• 13:11
  we
• 13:11
  see
• 13:12
  important
• 13:12
  growth
• 13:12
  and
• 13:13
  capabilities
• 13:13
  and
• 13:13
  opportunities.
• 13:14
  Of
• 13:14
  course
• 13:15
  we
• 13:15
  expand
• 13:15
  to
• 13:16
  the
• 13:16
  rest
• 13:16
  of
• 13:16
  the
• 13:18
  stores
• 13:18
  of
• 13:19
  the
• 13:19
  countries.
• 13:19
  Sorry.
• 13:20
  No,
• 13:20
  I'm
• 13:21
  curious
• 13:21
  as
• 13:21
  you're
• 13:21
  talking
• 13:22
  about
• 13:22
  collaborations.
• 13:23
  Those
• 13:23
  are
• 13:23
  some
• 13:23
  big
• 13:23
  partners.
• 13:24
  Disney
• 13:25
  and
• 13:25
  other
• 13:26
  side
• 13:26
  scene
• 13:27
  we
• 13:27
  have
• 13:27
  collaborated
• 13:27
  with
• 13:28
  them.
• 13:28
  Is
• 13:28
  the
• 13:28
  tourist
• 13:28
  bus.
• 13:29
  Yes.
• 13:30
  Yeah,
• 13:30
  the
• 13:30
  big
• 13:31
  new
• 13:31
  collaboration
• 13:32
  Now
• 13:32
  I
• 13:32
  can't
• 13:33
  tell
• 13:33
  you,
• 13:33
  but
• 13:34
  yes,
• 13:34
  we
• 13:34
  have
• 13:34
  new
• 13:35
  plans
• 13:35
  for
• 13:35
  collaborations
• 13:36
  for
• 13:36
  this
• 13:36
  year.
• 13:36
  I'm
• 13:37
  curious
• 13:37
  for
• 13:38
  our
• 13:38
  listeners,
• 13:39
  what
• 13:39
  is
• 13:39
  important
• 13:40
  about
• 13:40
  the
• 13:41
  partners
• 13:41
  that
• 13:41
  you're
• 13:42
  choosing
• 13:42
  for
• 13:42
  collaboration
• 13:44
  or
• 13:44
  collaboration
• 13:45
  initiatives
• 13:45
  like
• 13:45
  is
• 13:46
  there
• 13:46
  anything
• 13:46
  that
• 13:46
  you
• 13:46
  look
• 13:47
  for
• 13:47
  in
• 13:47
  a
• 13:47
  partner?
• 13:48
  What
• 13:48
  we
• 13:48
  look
• 13:49
  for
• 13:49
  is
• 13:50
  complementarity.
• 13:52
  Okay.
• 13:52
  If
• 13:52
  we
• 13:53
  can
• 13:54
  offer
• 13:55
  something
• 13:55
  special
• 13:56
  to
• 13:56
  our
• 13:56
  customer,
• 13:57
  if
• 13:57
  we
• 13:57
  can
• 13:58
  get
• 13:58
  something
• 13:59
  special
• 13:59
  for
• 13:59
  them.
• 14:00
  Right.
• 14:00
  If
• 14:00
  we
• 14:01
  can
• 14:02
  create
• 14:02
  a
• 14:03
  new
• 14:03
  experience
• 14:04
  or
• 14:04
  if
• 14:04
  we
• 14:04
  can
• 14:05
  support
• 14:05
  in
• 14:06
  the
• 14:06
  plan.
• 14:06
  For
• 14:07
  us,
• 14:07
  the
• 14:07
  most
• 14:07
  important
• 14:07
  is
• 14:08
  our
• 14:08
  customers
• 14:08
  so
• 14:09
  driving
• 14:09
  that
• 14:09
  we
• 14:10
  are
• 14:10
  thinking
• 14:10
  on
• 14:10
  them
• 14:11
  if
• 14:11
  their
• 14:11
  customers
• 14:12
  are
• 14:12
  aligned
• 14:13
  with
• 14:13
  our
• 14:13
  customers.
• 14:14
  So
• 14:15
  we
• 14:15
  investigate
• 14:16
  everything
• 14:16
  we
• 14:16
  research
• 14:17
  in
• 14:17
  order
• 14:17
  to
• 14:18
  find
• 14:18
  a
• 14:18
  good
• 14:19
  partnership.
• 14:19
  Yeah.
• 14:19
  And
• 14:20
  then.
• 14:20
  But
• 14:20
  this
• 14:20
  is
• 14:21
  partnership
• 14:21
  for
• 14:22
  promotions.
• 14:22
  We
• 14:23
  also
• 14:23
  need
• 14:24
  to
• 14:24
  partner
• 14:24
  to
• 14:25
  find
• 14:25
  partnership
• 14:26
  for
• 14:26
  our
• 14:26
  operation.
• 14:27
  As
• 14:28
  I
• 14:28
  told
• 14:28
  you,
• 14:28
  technology
• 14:29
  partners,
• 14:29
  platforms,
• 14:30
  CRM
• 14:31
  automation
• 14:31
  tools.
• 14:32
  So
• 14:32
  of
• 14:32
  course
• 14:33
  need
• 14:33
  and
• 14:34
  we
• 14:34
  don't
• 14:34
  want
• 14:34
  to
• 14:34
  lose
• 14:35
  any
• 14:35
  opportunity.
• 14:36
  This
• 14:36
  year
• 14:36
  we
• 14:36
  have
• 14:37
  focused
• 14:37
  on
• 14:38
  identify
• 14:38
  quick
• 14:39
  wins
• 14:40
  and
• 14:40
  to
• 14:40
  go
• 14:41
  to
• 14:41
  go
• 14:43
  to
• 14:43
  go
• 14:43
  to
• 14:43
  achieve
• 14:44
  targets
• 14:44
  through
• 14:44
  this
• 14:45
  and
• 14:46
  measuring
• 14:46
  through
• 14:47
  incrementality.
• 14:47
  Right.
• 14:48
  All
• 14:49
  right.
• 14:49
  Nacho,
• 14:50
  thank
• 14:50
  you
• 14:51
  so
• 14:51
  much
• 14:51
  for
• 14:51
  spending
• 14:52
  time
• 14:52
  with
• 14:52
  us
• 14:52
  today.
• 14:53
  Thank
• 14:53
  you
• 14:54
  again
• 14:54
  to
• 14:54
  the
• 14:54
  Vuzion
• 14:55
  Group
• 14:55
  for
• 14:55
  making
• 14:56
  all
• 14:56
  of
• 14:56
  our
• 14:56
  coverage
• 14:56
  here
• 14:57
  at
• 14:57
  NRF
• 14:57
  Europe
• 14:58
  possible.
• 14:59
  And
• 14:59
  we
• 15:00
  will
• 15:00
  be
• 15:00
  back
• 15:00
  with
• 15:00
  more
• 15:01
  interviews
• 15:01
  for
• 15:02
  you,
• 15:02
  so
• 15:02
  please
• 15:03
  stay
• 15:03
  tuned
• 15:03
  and
• 15:04
  until
• 15:04
  then,
• 15:05
  be
• 15:05
  careful
• 15:05
  out
• 15:05
  there.