The 20 Trillion Price
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In this episode of Data Talks, Wolfgang Fengler speaks with Marta Bowles, Chief Communications Officer at NIQ, about how high-quality data, and the AI built on top of it, is reshaping decisions for brands and retailers. Marta traces her path from CPG and direct selling to leading communications at a global consumer-intelligence company, reflecting on what’s changed (and what hasn’t) in the marriage of marketing, data, and technology.
They dive into why Gen X is an under-served growth engine (and how much spending brands may be leaving on the table), how younger generations…
The skinny
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