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Why your old sales strategy isn't working anymore · Business Energetics® with Lenka Lutonska

• 0:00
  Welcome to the Business Energetics podcast, where we dive deep into the new way of growing your business using the most powerful currency on the planet, your energy, not effort alone. My name is Lenka Lutonska. I'm a creator of Business Energetics and bestselling author of Energetic Selling and Marketing. And after losing my first business, I went from £7.30 on my bank account to creating millions on repeat, by doing what I love, using the power of energy.
• 0:32
  And now I want to show you how to do the same. In each episode, we'll dive into the different aspects of your energy so you can activate the next level of your business, revenues, life, and even that sense of aliveness. Welcome, and let's dive into today's episode.
• 0:56
  There's a lot of talk currently about the trust recession. People are not trusting businesses anymore. People are too cautious. Nowadays, people buy less. And yes, there's definitely something happening in the marketplace when it comes to trust, but we are interpreting it incorrectly. What we're witnessing is not just a mere trust recession. What we're witnessing is the rise in human consciousness and therefore a rise in energetic discernment. In other words, people haven't stopped buying. People love investing in luxury, health, we want beautiful things, we want love, we want all of it. But it's much more difficult to manipulate people into buying it, and that's a good thing. Hi, my name is Lenka Lutonska. I'm a founder of Business Energetics. And today I want to share with you three six distinctive shifts that will help you to keep selling really well, or even far better and more effortlessly than before.
• 2:02
  Even though there's this big talk of trust recession, let me share something quite vulnerable with you. I have built my business from zero to millions on the new paradigm of business Energetics, which has always been based on soul, resonance, integrity and authenticity first and strategy follows. This year gave me opportunity to, if you like, test the power of Business Energetics on a whole new level.
• 2:32
  You see, I've been going through a rather painful divorce, and still our incredible business is not just thriving, is growing. So far, we are 30% up on our sales revenues. And I believe this is largely because we are doing our best to hold on to the principles of a new economy.
• 2:55
  Business energetics, not old traditional way of doing the business, which is based on persuasion and a lot of times convincing and various techniques that are meant to sell, but rather on a resonance, invitation, activation and essentially helping people to remember who they are. So the first shift in selling is this persuasion is losing its power. Resonance is Gaining it. And what I mean by that is I'm sure you have experienced the old paradigm of selling when people try to convince you this is the best product, this is the best thing on the planet. So it's based off convincing, it's based off persuasion. It's based off the best marketing and sales copy is best. It's based on learning all those right words you need to say and maybe images to influence your and I figure I want to vomit a little bit, right? It's just not resonating with our souls. Yes, our consciousness truly is rising and consumer and our clients are better than that. Better than to be convinced to push the products or services down their throats. Instead, you will have noticed that what is gaining its power is true resonance. So nowadays you're going so much further with helping your clients to recognize what is best for them rather than convincing them to buy. So the entire sales conversation and sales process is shifting from how am I going to make you say yes? To creating space and process for activation and invitation and gaining clarity about what is best for me and honesty. Let me share you one quick story from Business Energetics. I have a team of business Energetics mentors who are there to help our potential clients to gain clarity which particular program is best for them or if any of the program is best is right for them for that matter.
• 4:57
  And not long ago one of my sales mentors shared how one gentleman wanted to join Limitless Millionaire, the highest level mentorship with me. And even though he wanted, she felt he wouldn't benefit maximally based on where he and his business was at at that moment. So she told him, you can join and you will join at some point, but my advice is not yet allow yourself just a little bit of space to bring yourself and your business to where it needs to be so you can benefit maximally. Now that's a real honesty. And this particular client was a little bit taken aback and few months down the line he did get ready. He joined Limitless Millionaire and of course he was able to not just have much more powerful experience because he was stepping into this program in complete resonance, but he was able to to also take out of this so much more than he would go into that not fully ready. And maybe this is what's happening a lot in the old paradigm.
• 6:03
  Regretting, regretting. Why have I done this? Essentially feeling buyer's remorse. Buyer's remorse is connected with the old time selling to avoid that, to run away from it.
• 6:16
  Because I'm sure you don't want to give Your clients buyer's remorse. We've got to embody selling from place of I'm here to serve you and to discover yourself, who you truly are. What do you truly need? And can I in some way truly help you to get what you need? If yes, perfect. If not, perfect, here's the invitation. Power over.
• 6:40
  So persuasion is losing its power. Resonance is gaining it. That's the shift. Number one. Archie wanted to join us for the second shift in selling. So let's do this. And the second shift in selling is that performance is truly losing its power and its embodiment that is becoming the most powerful currency. And let me explain what I mean by that. For years, projected power and confidence and success worked. You could go and take charisma course and learn how to stand, learn what to say and you could sell.
• 7:20
  It's not working anymore or it's working less and less.
• 7:24
  Why?
• 7:25
  Because as the human consciousness is arising and as energetic discernment inside of our potential clients is rising, people are not just listening to your words, they're unconsciously reading the resonance between what you say and who you are and what they experience in your presence. In other words, you can say is while feeling stressed, you can say abundance.
• 7:58
  While being in lack, you can talk about millions while inwardly desperately needing the next client to pay the tax bill.
• 8:11
  Now, on the surface, you're doing all the right things, but here's the thing. Clients, potential clients, they're not just hearing those words.
• 8:21
  Words tell part of the story. They are feeling you. They can't say what's happening, but they are energetically picking up what's underneath those words. Over here there can be word abundance. Over here can be stress. I'm not sure am I doing it well? I need that client. There might be need or a little bit of desperation. This is what you're actually selling. What's underneath those words? So what's the answer and what is that shift in selling for the next economy? Is the level of your embodiment? It's not good enough nowadays to talk about abundance. It's about being full abundance. It's not good enough to talk about and telling others how I can help to be more successful, healthy, happier. It's to become health and happiness and freedom. It's the level of your embodiment, no matter what you sell, by the way, that will transmit that message. Can I trust that person? Do I want to be in their presence? Do I want to buy from them or do I run? The question is, is your energy, not words, attracting those incredible clients? Of yours or is it repelling them if you find that oh sugar, I do sell from need. I am in constant stress or I am clinching or it's okay, please don't make it the end of the world. And another condition, why you can't be successful right now, but make it your priority to work you, your energy, meaning your identity, your nervous system, your mindset. So together when you show up for the clients to serve them at the highest level through selling, you can become completely congruent. People will feel it and they'll respond completely differently to you. The third self shift for a new economy is this One pedestal is disappearing. It's substance, where it's at. What do I mean by that? There's another model that has been extraordinarily successful over the last 10 years and that is something like this. I'm extraordinary, so come closer to me and you will be extraordinary also. I'm successful. Buy what I have, you will be successful. I am in lovely relationship. Come over here and you will have great relationship. There is nothing necessarily wrong with this. Personal brands are still going to be around.
• 10:54
  But this model I am extraordinary. So buy from me what I have and you will be extraordinary also is slowly but surely crumbling because clients want more than that. They don't just want your extraordinariness, they want to know how what you have is going to help them to awaken theirs and keep it beyond that relationship that you will have for a while.
• 11:23
  So in other words, what clients want nowadays, it's more depth, it's more substance, it's more ip, it's more methodology, it's more replicability. And ultimately, perhaps they want your legacy and movement. If you're running your business on a personal brand right now, nothing wrong with it. In a way, Business Energetic is still very driven by Lenka, my personal brand.
• 11:50
  But it's time to really, really look beyond it. For instance, I know that Business Energetics is so much bigger than me and my personal transformational story. Business Energetics is already working in lives and businesses of thousands upon thousands of leaders and entrepreneurs in the world. And it's meant to touch every sphere of business from corporate boardrooms, through to education, through to social care, and so forth, and so forth. So for that it cannot be always based on I went from zero to millions and you can do the same. This is why we're working in very focused way to enhance the certification programs we have into executive coaching, certification programs, licensing, and so forth and so forth. Too much to share. But the point is, doesn't matter where you are. A good shift that you want to take away with you and into the future is this what I sell is about far more than me. What is it? Are you aware of it, what it is yet? Or do you need to open your awareness to it? If it's the letter, just open yourself to it now. You don't need to have all the answers, you don't need to have all the IP defined right now, but you want to be open to the full scope of your work and therefore be able to give the clients what they truly are asking for. That is, yes, your energy, but also more than that. It's your legacy, it's your movement. And before we continue, let me share something you might like to hear. At the time of this recording, I have opened the doors to my group year long mentorship program called Limitless Millionaire which is for those of you who are meant to make an extraordinary difference in the world and be deliciously wildly paid for it. Yes, this program is all about scaling your business, but not through the old traditional paradigm, through becoming a perfect embodiment of business energetics. So for a year I will mentor you, guide you. I'll be meeting you twice a month for a group mentoring call. So I'll be able to give you a much more customized guidance so you can grow your business and everything. Your sense of aliveness, your fulfillment, the way you feel, your freedom a lot more easily.
• 14:19
  Now this program is opening only once a year for a very short period of time. So if this resonates with you, what I suggest is clickity click on the link below.
• 14:29
  Let's step in because you will be also stepping not just into powerful group mentoring program, but into a whole new level of yourself.
• 14:38
  And let's get this most incredible year of your career started.
• 14:45
  Just think about how much we can co create in one year together.
• 14:49
  Hugely. And I dare to say that by investing in yourself as a limitless millionaire, you will be turning all your greatest ambitions for your incredible business and life into absolute inevitability.
• 15:04
  Let's do it. The fourth sales shift in the new economy is this strategy is not disappearing, but it's changing its role. What I mean by that? In the old paradigm, the strategy was leading. I need to build a sales funnel. How do we optimize? How do we make it so more people will buy? So we'll get more clicks, more conversion, more this, more that?
• 15:31
  That was limiting. And you feel it because ultimately many powerful leaders and entrepreneurs got tired and oftentimes burnt out out of this Model and asking themselves, blimey, I want to grow. I want to grow my impact. I want to grow sales revenues. I want to grow my freedom. But does it have to be this way? There must be another way. And of course there is. And that is when we shift how we perceive strategy. Let me make it clear, in business energetics, strategy is still very important.
• 16:03
  You see, creative feminine energy means not much if it doesn't have the structure of masculine energy. The water of the river needs the bank, the river bank. And that is what those masculine structures are. So funnels will still be there, discounts still be there, sales pages will still be there. That all remains. However, the source of that strategy needs to be divine feminine. It needs to be resonance. This is who I choose to be now. This is my next level of service. This is what I bring to the world. This is who I am. And from that identity, the strategy needs to follow. Masculine needs to support feminine and amplify it. Yes, strategy always in fact amplifies. And the question for you to ask is, what is my strategy amplifying? Is my strategy amplifying that identity of this is who I am and I'm serving my clients at the highest level? Or is it amplifying? Oh, I want more and more people to buy. What do I need to do?
• 17:11
  If it's the letter, we've got work to do. Yes, strategy can take you somewhere, but it can never ever replace the power of the source of that strategy. And that is always your identity, your energy, your identity. The self shift number five is this.
• 17:31
  Your audience is becoming a relationship. And what I mean by that, in past, the size of your list and audience was well rewarded. If you see tens of thousands or hundreds of thousands or millions of followers or you made it, well, it's not enough. Nowadays, of course, reach is still important. I personally will love business Energetics to reach many, many more people. It will. And by the way, before we continue, could I ask your help with that? Would you ever so kindly like this video or subscribe or drop a comment? It not only will help me personally, Lenka, to know that what I do matters, but it will truly work the algorithm and help more powerful leaders. You introduced to the power of business energetics. You have no idea just how much difference you can make by making this small act of kindness. And let's talk. So yes, I want the reach. You want the reach. Reach is important, but behind that reach is not just audience numbers. Nowadays, those that are treating their audience just like numbers, they're not going to get Away with it because those numbers are actual people and increasingly more sovereign people, increasingly more kings and queens of their life. So we've got to treat our audience with respect and open our hearts to them. You see, there may be someone who may have millions of followers but very little heart to heart connection, or there may be someone who has got reasonably small audience but really strong heart to heart connection with their audience, who is going to do better, who is going to have bigger sales revenues and make more difference. The one that is going to be able to create a real relationship with their audience. And that requires an open heart and that requires us to be okay with who we are, even our vulnerable parts. No, it's not about saying absolutely everything to the world world, but it's about being real and sharing, writing, speaking and selling very honestly. And finally the sales shift, number six is this one. Selling is no longer about simple transaction. It's about expansion through entire ecosystem.
• 20:03
  And I find this so, so exciting. Yes, we're going beyond just selling, that is in a single transaction. That, that was, that's essentially how selling, selling was perceived more transactions better. But in business energetics, there truly is emerging new paradigm of not just selling, but business new business paradigm. Each sales needs to expand entire ecosystem. You see, when the sales happens, it's not only about is my clients benefiting. I know you have integrity and I know you know that when a client invests in you, in your product fact that they are getting incredible value. But you're setting so much more in motion. That money goes maybe to your bank account, maybe to some salaries, maybe to, to suppliers, to partners, and so forth and so forth. Now this is where in this new economy in business energetics, entire structure of the ecosystem needs to shift. Because before the sales were enriching, yes, perhaps the customer, hopefully and perhaps people at the top. And we don't want to keep it this way. The traditional corporate hierarchy needs to crumble. And in fact it's already crumbling. We've never ever seen such a high rates of employees disengagements, for instance. In other words, this old paradigm of what those sales create in the ecosystem don't work. And it's because how we perceive the architecture of the business, a new emerging architecture of the business is more circle. So when the sales happen, when the client says yes to their next level self, essentially through your product, through your service, that money can benefit every single element in that ecosystem, including the team members that are not traditionally considered on the top of the hierarchy, that traditionally would be quote, unquote, at the bottom of the hierarchy, but they're not. They've got equal part in this power ecosystem of expansion.
• 22:18
  So my invitation to you is this. Instead of asking yourself, how do I make more sales revenues, how do I make more money, how do I attract more clients?
• 22:28
  Start asking yourself, who do I need to become to be able to create extraordinary amounts of wealth for everyone involved?
• 22:41
  That is a completely different game, would you agree? And with that, I'm going to say, just for now, goodbye, and I will see you next time.