Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
168: Tom Miller, sales leader and author of Call Your Shots - knowing your value
Tom Miller is a multi-time cybersecurity sales leader and currently the Chief Gravity Officer at Human Security. Along the way he has learned a lot about what it takes to bring a product to market successfully.
In this episode you will learn:
Why value is ephemeral
The 3 types of value (2 of which are often ignored)
Using Tiger Woods to understand the layers of value
The traps that many companies fall into when it comes to understanding their value
One thing we can learn from Michaelangelo to do with undercovering value
Tom’s book, “Call Your Shots” is available on Amazon
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