The Neuroscience of Marketing | Part 2
In part two of her neuroscience of marketing series, Sally Mildren goes deeper into the biology behind why some marketing gets through and most doesn't. We dive into what nonprofit, rural health, and small business marketers can actually do about it.
This episode covers the neurochemical events that happen when your audience feels genuinely seen, why representation is not the same as recognition, and why adding more content, more channels, and more calls to action is often the single fastest way to get ignored.
Part one was about attention, and part two is about connection. Real…
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