Latest / B2B Marketing: The Provocative Truth
How To Balance Brand Building & Short Term Targets with David Turner, Chief Marketing Officer at IRIS Software Group
In the very first Episode of B2B marketing. Solved. David Turner talks to Richard and Benedict about why people need to strike a balance between short term gains and long term brand building, and how you can manage the pressure from various departments that can be too to focused on demand generation and sales activation.
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The skinny
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