Latest / Leveraging Thought Leadership
Public Relations for Thought Leadership Books | Mark Fortier | 340
Savvy authors know that public relations can be more unpredictable than marketing. So, how do you navigate those treacherous waters and find success?
Today's guest is Mark Fortier, founder of Fortier Public Relations. Mark has spent 30 years publicizing hundreds of important books, including 140 bestsellers! Now, he's here to share tips and tricks with us that are essential for making your thought leadership book a success.
When taking a book to market, authors often only look at big wins. It's important to get coverage in large media outlets, but what most don't realize is that it's often…
The skinny
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