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#173. Presentation Party Time: Scott Hull and the importance of human-made stories
You’re Invited…to Presentation Party Time!
Presentation Party Time is a deep-dive type episode dedicated to a specific project so that we can understand the inception, development and execution of the presentation process.
For this episode, it’s a sales deck GhostRanch worked on with Scott Hull + Associates—an artist agency helping get creatives hired. And in an age of GenAI, this is a super interesting and complex space to tell a story.
Scott joins Mikey, along with copywriter Colin Dullaghan who worked on the story, to discuss the skeleton, the story mining and the creation of the deck’s…
The skinny
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