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General Mills Ditches Artificial Cereal Colors | Oakland News
General Mills is ditching artificial colors from all U.S. cereals—including Trix and Lucky Charms—replacing them with natural dyes from fruits, veggies, and spices like turmeric and paprika. After a 2015 test run that fizzled due to consumer backlash, the company is now responding to growing pressure from health advocates and politicians, citing concerns over behavioral effects in kids and the recent ban on Red 3 dye. Joining them, Kellogg’s and major retailers like Target and Walmart are also phasing out artificial dyes, signaling a major shift in breakfast cereal as General Mills aims for…
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