Kate Hawkesby: Slogans tell us about a party's focus

Early Edition with Ryan Bridge · Jul 16, 2023 · 3m

Labour released its party slogan over the weekend and it says ' In it for you', which as some cynical person observed sounds like something you'd say on Tinder to secure a date.

What it says to me, is that the two main parties slogans this election year very much reflect their parties approaches. One is a slogan which is ambiguous: what's it even mean, 'in it for you'? Sounds kind, has the feel good factor I guess, sounds like it got work shopped in a focus group on a white board and people went 'oh yeah, sounds nice.' But what's it actually mean? And that's the problem.

It's just more words…