Transcript

Marketing Minute: Believe in Your Books · Off the Page

Bruce Rule: The first one is you gotta believe in your books. You've gotta you've gotta actually believe in them. You know, so many people are afraid to tell people about it. But you know, the book is the book is your heart and your heart is in the world and the world is better for you having your heart in the world. And you've gotta believe that. So when you're talking to people, you've gotta believe that they wanna it'll be better for them to read your book than not. You know. What I like to do with like Sherlock Holmes is I'll say to people, let me ask you a question. I always start with, let me ask you a question. if you're if you're Teddy Roosevelt in nineteen five and your daughter went missing, who are you gonna call for help? Right? You know, with my with my eulogy book, How to Write a Eulogy, I always say to somebody, Do you have an elderly parent or or an elderly spouse? And you wanna be prepared to give them the right tribute, this is what you this is what you do. You know, you ask the question and that gets them talking. And once you get talking, you're K. R. Raye: Get them talking. Bruce Rule: fine.