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Ep. 87 - What you need to open a successful Jiu Jitsu academy.
In this episode of The Business of Jiu Jitsu Podcast, JP Levesque breaks down the realities of opening a Jiu Jitsu academy in today’s saturated market.
He shares why “just being a good coach” isn’t enough anymore, and why having a marketing budget is no longer optional if you want to grow.
From Meta ads to Google search, JP explains how to think about paid marketing, how to budget for it, and why your dream gym won’t survive if no one knows it exists.
While I did talk about ads the majority of the episode is about the underlying systems you need to have in place BEFORE you consider running…
The skinny
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