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Circular Design in Action: TIEMEN TER HOEVEN's Vision for Sustainable Bicycles - Highlights
“I think the next crisis is going to be a materials crisis. The whole point of moving from a zero-sum game–like who makes the best cheapest product at the lowest price and can find lowest labor somewhere around the world so someone can be happy with a new laundry machine and buy another one in five years–that’s not going to work for us.”
Tiemen ter Hoeven is founder and CEO of Roetz, a manufacturer of circular bicycles and e-bikes. In the Netherlands alone, about 1 million bicycles are discarded every year - whilst many parts can still be used perfectly well. In the Roetz Fair Factory, the…
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