Latest / Brandon Fogal Evolution / #11 - What’s Under the Hood in Making a Podcast

Transcript

#11 - What’s Under the Hood in Making a Podcast · Brandon Fogal Evolution

• 0:00
  You cannot soar with the eagles in the morning if you're hooting with the owls at night.
• 0:05
  Get that horn going. Boom! Yeah!
• 0:08
  Yeah! Yes! Woo! Okay.
• 0:16
  10, 9, 8, 7. Welcome to the Brandon Fogel Show.
• 0:21
  Every moment is an electrifying event.
• 0:25
  This is not just a podcast. It's a revolution of thought.
• 0:47
  I actually need to probably take something to boost my energy in the morning. I need to.
• 0:55
  I need to do that, you know? But I have heard that whenever you get up,
• 1:00
  you should give yourself an hour before you have your first cup of coffee.
• 1:04
  And it had to do with something, you know, your brain chemistry and all that
• 1:08
  kind of stuff to get going or something like that.
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  It's not as great for you if you have that cup of coffee immediately.
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  So I do try to wait a little bit. I don't know about you. I mean,
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  before I heard that, I would have just woke up and just had coffee going into my mouth.
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  But I have heard that you should wait a little bit before you start pumping
• 1:24
  that coffee into your system. You only live once you only live once so get after it.
• 1:30
  We got to get after it. We got to kill it Okay, okay, okay,
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  okay, okay, okay All right today i'm actually going to be talking to you about
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  legit stuff I know if you saw my last video you saw it was about if you got
• 1:44
  how are you gonna suck your way to success?
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  Podcasting, you know content creating baby. This video is going to be more hands-on
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  We're gonna actually I'm gonna show you my screen.
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  We're gonna dive right into it and we're gonna go how what is happening under
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  the hood Baby, what's under that hood?
• 2:01
  You know, it's not how you stands by your podcast It's how you race your podcast,
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  you know Fast and the Furious Paul Walker Ja Rule Vin Diesel baby.
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  You can't how you not get pumped up for Vin Diesel. Oh, oh.
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  But Ja Rule, he says to Paul Walker as he's standing by, he's like the little,
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  the little corny guy, a white guy out and sitting by, standing by his car,
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  you know, just trying to fit in.
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  And really he's like, I'm not going to give it away, but really he's a cop,
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  but he's standing by his car.
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  And then Ja Rule comes up and he goes, man, it's not how you stand by your car.
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  It's how you race your car.
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  Better learn that. And that's an awesome line.
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  Awesome line. I use it all the time. I use it. I try to use it once a day in my life.
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  You know in some form or fashion man i
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  hope a lot some of this does not make the cut because a lot of
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  times i'm just flying through and i
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  can't check everything and then something something's extremely
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  embarrassing might make the cut someday and and i apologize in advance for that
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  so this is gonna be a legit product a legit podcast this is gonna be a legit
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  podcast someday you know you know we're just getting there at this time but
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  i'm gonna have something to look back on and say man man, look how far I came,
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  you know, look how far I came, you know, and the same goes for you. Just put it out there.
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  Just throw that stuff on the wall, you know, on the wall.
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  I guess it used to be whenever social media first came out, you had walls,
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  you had walls. It was like your Facebook wall.
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  And maybe that is kind of your feed now, but you know, it was your wall, man.
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  And people want to put something on your wall. They want to say,
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  remember in Facebook, they could poke you and you could poke people, man.
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  What happened to that? Can you still do that? I don't know. gotta
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  do it gotta do it okay all right
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  i think i need to dial back the energy all right i
• 3:53
  am switching it up a little bit all right this about to get mad personal
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  man it's about to get mad personal too much knowledge as you can see i open
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  up my youtube page and this is what pops up so you can see the stuff that i've
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  been searching you know and this kind of this kind of looks scary but this is
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  the movie trap with look what's his name he's josh hartnett josh hartnett he's he's He's awesome,
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  but it's going to be a scary one, but you can see the stuff I've been searching
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  and it gives you a little window into my soul.
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  You know, you open up your YouTube homepage, you know, YouTube,
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  they, they, they know what you have at least been searching lately.
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  So you can see it got a little bit Joe Rogan up there. I'm always watching Joe Rogan.
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  I'm going to be clipping the snot out of this stuff because my internet,
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  it goes, it goes how it wants to, it goes how it feels, you know,
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  it like, it just, it runs on its own time.
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  So I will try to explain as much as possible, give that detail of what is happening.
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  I am right now, I am showing my screen.
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  And so just for people that are just listening, I'm going to try to describe
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  it as in much detail as possible. A lot of, so right now I'm on my YouTube page.
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  I'm going to try to switch over. So this video is about what is
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  under the hood making a podcast at least from my world at this point in time
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  It's probably going to look a lot different as the days go on and in the future
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  But I wanted to start it off right here Just so you have a just something to
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  go by if you want to get out there and start Creating videos and get out there
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  and start your own podcast and start and start going,
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  you know Because it's it's cool.
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  It's fun It's fun. It's fun. It just for you as a, as a personal outlet and
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  just talking and connecting with people and like, just actually just doing this,
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  it has opened up so many conversations for me in, in my, in my life, in my personal life.
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  And then just people that I hadn't talked with forever, reaching out to me and
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  contact contacting me and just talking to me and just,
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  and it's really, it's really fun just because if you step into this world of
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  podcasting, whether you want Actually, whatever you're wanting to go for,
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  it's actually just cool because it puts you in a community of people that are
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  doing this type of stuff.
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  But it's really cool, just that aspect of it.
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  All right. So right now I have my YouTube page pulled up. I wanted to go into
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  what it goes in, what goes into my day and actually creating a video and what I'm doing.
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  I'm doing my, my videos like on the, on the weekend with my other show,
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  morning coffee and Bible.
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  And then I'm also doing this, the Brandon Fogel show.
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  Ultimately, I would love to get to the point where I want to do it,
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  where I'm doing a, a conversation type structure where I am have other people
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  on. So what I have learned in doing this, and I wish I would have known immediately at the beginning.
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  So if you are a podcaster, and a lot of people might not know this,
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  for me, whenever I got into this, it took me about a month before I understood
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  what QuickTime was and actually how people were doing it.
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  Because like, I remember I was like, how do I even record myself?
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  I did not understand how do you even record yourself and what to do?
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  And it's like, you want to try to find every, the way to do everything,
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  but then you want to try to find, well, what's the best route of doing it?
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  Because out of all the things that you can do in recording yourself and all
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  that stuff, there's like so many, a million different ways of doing it and a
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  million different choices to make.
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  So I was trying to find how do I even do it in the first place?
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  But it took me forever before I even understood what what QuickTime was,
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  and to even start recording myself by that.
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  I'm not using that now. And I'll actually maybe switch gears and show you what I'm using currently.
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  It might, it might look kind of weird if I pull it up, but I use an app called Detail right now.
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  And Detail, it gives you, and I'll pull this over and it might make you dizzy.
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  I don't know, but you'll see when I'm recording myself, like I can see,
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  I have multiple different camera options. I can share my screen like I'm doing.
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  So if you see this right now, you're seeing like the limitless galaxy of corridors and time.
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  I don't know. That made no sense. But when we get to the editing part,
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  you're going to be able to, I'll show you how you can just cut all that out
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  because a lot of that nonsense, you don't want to be hearing or having people here.
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  Eventually, I will want you hearing that. I want to be at the point where everything
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  I say is worth listening to.
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  I want to get to the point where everything I say is something that will help
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  someone, that will be of value to someone.
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  For me personally, I need to talk, talk, talk, talk, talk to work on being able
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  to say stuff that is valuable for people.
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  I know I basically give you a window to my soul and just show you,
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  I am completely transparent and open.
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  Like you're going to see stuff that you probably wish you hadn't seen.
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  If you ever, if you ever hop into here, cause I'm going to show you how it is
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  because I want to be as authentic to the core as humanly possible.
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  So I want to give that to you really right now. I use one camera.
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  I mean, I have the cameras on my webcams and my computer and everything like
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  that, but I use one camera and it's my phone, but sometimes my wife will let
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  me use her phone, you know, but that's tough. It's tough.
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  If you got a phone to give up your phone to someone else, you know,
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  even for an hour, you know, it's tough, you know, but sometimes I get to use
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  her phone and I'll use multiple angles.
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  Eventually I am actually going to get a legit camera. You know,
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  I got to get something better on the screen than this. Okay.
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  People don't want to see that.
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  People don't want to see that. All right. So I'm going to hop around,
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  but I use that detail app and it just gives you the ability to show your screen,
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  have multiple different cameras. That was the detail app of it.
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  So I, that is just getting that down here and starting recording and,
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  and putting it out there.
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  And that is the software I am currently using of detail.
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  And it's, it's pretty good. I would say it's pretty good. It,
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  I, it has not failed me yet.
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  Next, next, we're going to hop over and I'm going to show you what I'm talking about.
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  What I wish I would have known early, early on.
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  And I'm just going to hop over there it is and now okay obviously
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  right when i click okay right when i click and it says yes i
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  knew when i extend it okay right when i clicked over
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  that and i've expired i am expired okay okay i guess this is all you're gonna
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  get uh you're not gonna unless my internet chooses to speed up this is all we're
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  gonna see i wanted to get in there so uh something i wish i I would have known early on,
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  which was an RSS feed.
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  Basically it's a hub that you can have from one, uh, one site or one place that
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  can host that you can shoot out all your podcasts, all the stuff you create,
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  and it will go to so many different platforms.
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  It can also, I always say post right when I want to say post,
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  it can also post directly to your social media.
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  A lot of, I use right now, I use what's called pod bean and it's really good.
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  This don't let this fool you I wanted to actually get in and show you that my
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  analytics kind of just show you what I'm seeing and all that Maybe they all have to be another video.
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  Man, my internet does not like to work with me when I want it to work,
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  you know? So if you are looking at my screen, all you are seeing is the opening click in thing.
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  But if I try to click in right now, it will just spin and spin and spin and
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  spin. And it just takes it.
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  And the reason is because of my internet, it has nothing to do with the site or anything like that.
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  But so I use what's called pod bean is basically, it's my RSS host site that I can just send from.
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  And whenever I actually learned about the RSS and all that jazz,
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  I, I, I researched searched and try to look at which ones I want to use.
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  And there's different ones. There's ones that cost more. There's ones that cost less.
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  There's ones that are good about one thing and not so good at others.
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  For me, I found that in pod bean actually has its own app for your phone.
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  And that's, that's pretty cool as well. And I actually listened to podcasts
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  on pod bean of other different places because it pulls in from, from everything.
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  And I can also see my own stuff as it's going and being put out there.
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  So I would say pod bean has been very, very good for me, for me.
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  And I, But that is my RSS host site that I'm using to shoot out all my stuff.
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  All right. So a lot of the stuff that I create, I use what's called,
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  what's called, I think people know what this is called, Adobe.
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  I use Adobe for a lot of my stuff. Basically, when you sign up for Adobe and
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  you get like their subscription and all that kind of stuff, they give you so
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  many different things that you can use to create your stuff and editing and all this types of stuff.
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  Adobe is awesome. I love Adobe. Adobe and with it, you get Photoshop and a big
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  one. I'm going to show you in a second.
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  Premiere Pro. Premiere Pro is something that's basically it's an editing software.
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  Like, so right now, if you're looking at my screen, you can see my premiere
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  pro and you can see how I edit stuff basically.
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  And I am, I am a novice at editing and I don't know how, if I'm ever going to
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  get great at it, but right now I've just kind of learned it as I went.
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  And basically you can set it up. So you, you throw your stuff into,
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  into here, into this area.
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  If you're looking at my screen, like if you want to take videos and recording
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  like that, as well as music to overlay,
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  a lot of times I will record and I will actually, I will export from my recording,
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  the, the video portion of it, as well as the audio portion of it,
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  because for some reason, the audio portion pulled out separately.
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  I think it sounds better. And I get a lot more like you see down here,
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  all these different things right here of what are they called?
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  I don't even know a lot of these things, people that like know this stuff,
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  they know the wording and all that jazz, but I am terrible.
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  And especially if I'm talking on and I'm trying to explain it to people that
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  are just listening, the thing, this thing, and that thing, you know,
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  I, I remember like learning about tools when I, growing up, my dad was just
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  like, don't call it a thing.
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  You don't call that a thing. You call it what it is, you know?
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  And that's what you got to do.
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  And I, I've just never been good at that. I guess even in the digital world, I am not good at that.
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  You know, they have what's called workspaces and you can set up your own workspace,
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  like how, if you want, right now I have it in the essentials kind of workspace.
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  And basically that gives you that this different layout right here that you can kind of see.
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  And I found that that's been helpful for me, but you can customize your,
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  your workspace, however you want.
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  Right. So I throw in my stuff and then what you do is you just drop it in here
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  and you can have multiple different videos.
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  And then you go down here and this is like one that I've finished probably the
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  other day and you can screen out, screen in, and basically you go through and
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  you can cut and throw in like,
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  and they have over here, like, I don't know what these things are called.
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  What are, I need to have, um.
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  Things are called me if someone is watching this and they know what these things
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  are called, you know, put them in the comments, make me look a little bit better.
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  I don't know if that would make me look better or worse, but I put them in there
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  so that the people listen to this.
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  They can be like, actually know what these things are called,
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  you know, but man, that is piss poor, piss poor. Okay.
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  So yeah, that's it. Okay.
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  So that yeah you go in here i throw in uh stuff and then i can snip edit cut
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  clip all that jazz and make it how
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  i want it to sound i and and so that's that's what i do that's what i do.
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  So i go in there i pull i clip it up cut it up how i want it to sound and how
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  i want it to look and all that so that so that is premiere pro this is very
• 15:02
  just like what it looks like under the hood that's what's happening when i'm
• 15:06
  creating these videos i'm dropping them in here and i'm going and cutting them.
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  And then, and then basically you export it and I'll export a video version and
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  I'll export an audio version, one that I can put on YouTube.
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  And then I'm one, I can just upload to pod bean and pod bean.
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  You can actually upload the video version as well, and it can shoot out,
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  but I'm not really doing that.
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  I'm mainly from pod bean. I'm just sending out the, the audio.
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  And that's because like for, for Spotify, it, it, it gives me this thing that
• 15:33
  it says Spotify might not, might pull your thing, might pull your video down
• 15:37
  because it does not support video.
• 15:39
  Maybe you just got to be that next level because I know people do video on Spotify,
• 15:44
  but that's just kind of why I just, I will have that different beat.
• 15:49
  And obviously Apple podcasts, you're not doing a video.
• 15:52
  It's more a, an audio people just listen.
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  So I want to have both versions of what I'm recording.
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  So, and that's when I will export those from there. All right.
• 16:02
  Moving right along. So if you are still with me, if you're still hanging in
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  there, I have moved over to what I use is Photoshop.
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  And this is what I pretty much use for editing and creating my thumbnails because
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  thumbnails are very important.
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  So I definitely could get a lot. I could get a lot better at doing them,
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  but basically my process is I will go and I will pull a photo,
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  which I have like with Adobe and you can get a, which is called Adobe stock.
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  And basically it's just different.
• 16:32
  It can, they can give you videos as well as just pictures, really cool pictures
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  and all that kind of stuff.
• 16:37
  So I have, I use Adobe stock and I will go and I will pull some type of photo
• 16:43
  that kind of goes with the theme of whatever video I am creating.
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  And I will pull that. So I try to get something as vibrant as possible because
• 16:51
  I want my, my pictures just to be something that kind of just pops.
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  And you, I don't, just anybody wants that. And who knows if my,
• 16:57
  my internet might just blow up if I, if I tried to do that.
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  But I would say what I do is I take that picture of a picture that goes with
• 17:05
  the theme of what I'm talking about.
• 17:07
  Then I would put that on, on the canvas.
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  And then I take a picture of myself and I always try to make,
• 17:13
  to take a, try to take a picture of myself before the video starts,
• 17:17
  because otherwise I just forget about it. And you're just like,
• 17:19
  dang, and all that stuff.
• 17:20
  And I've changed and I'm not looking the same way and all that,
• 17:23
  but I want it to, I want to get a picture of myself of how I looked in the video.
• 17:26
  That's just me personally, how I'm doing it. And then I'll take that photo of myself.
• 17:30
  I will remove the background from that photo of, of that I took of myself, put it on that picture.
• 17:36
  And then I will do some type, the wording of just the brand of focal show number, whatever I am on.
• 17:41
  And that's basically all I do. And it's, it's once you kind of learn it and
• 17:45
  you kind of get into a rhythm, that's why I wanted to do these so often so that
• 17:49
  I could quickly put one together.
• 17:51
  I know people, there are definitely professionals out there that know how to
• 17:54
  make thumbnails and make them.
• 17:56
  So people want to click into them because that is the whole point of a thumbnail.
• 17:59
  You want something that stands out that people are actually, it's like.
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  It sparks people's curiosity that they're like, I got to click into this.
• 18:08
  You just got to keep going and going because something might lift you off,
• 18:12
  take you to that next level.
• 18:13
  And then once that happens, if you have a viral moment or something like that,
• 18:18
  then people will go to your page and see all the stuff that you have created.
• 18:21
  So just because people aren't watching your stuff now, it doesn't mean that
• 18:26
  something's going to just blow up and then people are going to go to your stuff
• 18:30
  and just gangbuster style, just watch all your stuff. you know?
• 18:34
  So that's, that's game buster stuff.
• 18:40
  Okay. All right. So that's what I do to create the thumbnail.
• 18:44
  So I hope you took away something from this and I will put more stuff out there
• 18:49
  like this and go into more detail so you can see in depth how I am editing and
• 18:53
  cutting stuff and putting it together so that maybe you can take away and use
• 18:57
  it in whatever content that you want to create and put out there.
• 18:59
  You know, all these things, it can just maybe spark something in your mind to
• 19:04
  say, wow, I maybe took that part away and I could use that to refine my process.
• 19:09
  You know, so I hope something will be a benefit to you and give you value.
• 19:12
  Basically, if you can just see what I'm doing, maybe it'll help you in some way or fashion.
• 19:18
  So I hope you have a wonderful rest of your day and I'll see you in the next video.