Where The Money Went
Why Revenue Can Grow While Cash Does Not
Your best sales month should feel like proof the business is working. So why does the bank account still feel tight?
In this episode, Christyne Gray traces what actually happens to revenue once it enters an established retail business — where it goes, what claims it before it ever reaches the owner, and why a strong sales number can exist alongside a tight cash position without either one being a mistake. This is the financial gap so many capable owners feel but rarely have language for, and understanding it is where financial leadership begins.
You'll…
The skinny
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