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SBP 120: Creative Briefs That Don't Suck. With Pieter-Paul von Weiler and Matt Davies.
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In this episode of The Sleeping Barber Podcast, Marc Binkley and Vassilis Douros sit down with Pieter-Paul and Matt Davies from BetterBriefs to talk about one of marketing’s most overlooked tools: the creative brief.
From common pitfalls to practical fixes, they explore why so many briefs miss the mark — and what marketers and agencies can do to write ones that actually drive great work. Expect candid insights, real-world challenges, and a few strong opinions on what it takes to brief better.
Enjoy the show!
Our Guests:
Pieter-Paul von Weiler…
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