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How Leica Defied Digital Disruption
In this episode of The CEO Diary with Fexingo, Lucas and Luna explore how Leica Camera AG survived and thrived despite the digital photography revolution that killed film giants like Kodak. They trace Leica's strategy from the 1970s through 2026: betting on prestige optics, cultivating a luxury brand, embracing mirrorless technology with the Leica SL system, and creating a $6 billion valuation without mass-market volume. The hosts discuss specific decisions like keeping manufacturing in Germany, limiting production to preserve exclusivity, and partnering with Panasonic and Sigma to…
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