Latest / Trumponomics / Can't Stop, Won't Stop (Working)
Transcript
- 0:04Speaker 1: Hello, and welcome to Stephanomics, the podcast which brings the
- 0:07Speaker 1: global economy to you. Do you know why the retirement
- 0:15Speaker 1: age and so many countries is sixty five? And it's
- 0:18Speaker 1: all thanks to Otto von Bismarck, the first German chancellor
- 0:21Speaker 1: who created the world's first social security system back in
- 0:25Speaker 1: eighty and he started with the retirement age of seventy.
- 0:29Speaker 1: Then he brought it down to sixty five because back
- 0:31Speaker 1: then almost no one survived even that long. I was
- 0:34Speaker 1: reminded of that top fact by one of the investors
- 0:37Speaker 1: on a panel I moderated this week at the Milk
- 0:40Speaker 1: and Global Conference in Los Angeles, where billionaires and wannabe
- 0:44Speaker 1: billionaires and hundreds of other people all gather to talk
- 0:47Speaker 1: about investing the global economy and when they have any
- 0:51Speaker 1: spare time, making the world a better place. The theme
- 0:54Speaker 1: this year has been driving shared prosperity, and there's been
- 0:58Speaker 1: some discussion about how to save enough are happy and
- 1:00Speaker 1: secure retirement. Of course, one way a lot of people
- 1:04Speaker 1: today are investing in their retirement is by working and
- 1:07Speaker 1: earning well past sixty. I met someone here with a
- 1:11Speaker 1: non traditional take on that. You'll hear my interview with
- 1:14Speaker 1: her in a minute first. One of our Federal Reserve reporters,
- 1:18Speaker 1: Matt Bosler, has this story about older workers in the
- 1:21Speaker 1: US and what it means for the economy. I was
- 1:35Speaker 1: getting a whole six d and eighty two dollars a
- 1:38Speaker 1: month on Social Security, and I had bills, and sometimes
- 1:42Speaker 1: I had to decide between groceries or medication, and sometimes
- 1:47Speaker 1: I had to decide whether grocers were good this week
- 1:50Speaker 1: or next week. That's Doris O'Connor. She's sixty eight years
- 1:56Speaker 1: old and is part of the growing share of Americans
- 1:59Speaker 1: who work well into traditional retirement years. O'Connor is a
- 2:04Speaker 1: native of Brooklyn who has lived in Dallas for the
- 2:06Speaker 1: past twenty years. Her story is a relatively happy one
- 2:10Speaker 1: from an economic perspective. She's well enough to keep working,
- 2:13Speaker 1: she finds her job fulfilling, and she's contributing to America's economy,
- 2:18Speaker 1: but O'Connor doesn't have enough money to quit. Her situation
- 2:22Speaker 1: is far from unique. Retirement insecurity as a position many
- 2:25Speaker 1: baby boomers find themselves in that's reshaped the US labor
- 2:29Speaker 1: market thanks to a new pool of workers available in
- 2:32Speaker 1: an economy that's thirsty for them. At the same time,
- 2:37Speaker 1: the more older workers, there are the less opportunity younger
- 2:40Speaker 1: employees have to rise through the ranks, and the bigger
- 2:43Speaker 1: pool of workers overall means employers have more power to
- 2:47Speaker 1: pay lower wages, something that's been a puzzle in this
- 2:49Speaker 1: economic expansion. About of Americans over the age of sixty five.
- 2:56Speaker 1: We're working or looking for work in March, up from
- 2:59Speaker 1: twelve per sent two decades ago. That's more than four
- 3:02Speaker 1: million extra people, or more than the entire combined US
- 3:06Speaker 1: workforces of Walmart, Amazon, Ups, and Target. For Doris O'Connor,
- 3:12Speaker 1: her path back to work wasn't so simple. It was
- 3:15Speaker 1: hard because every day, every day you go online and
- 3:17Speaker 1: you look for jobs and you try to find something
- 3:21Speaker 1: that thinks that you think fits your skill level, and
- 3:24Speaker 1: you put in an application online and you never hear anything.
- 3:29Speaker 1: And I also had the additional problem that I didn't
- 3:31Speaker 1: have any computer skills. So she went to get computer
- 3:35Speaker 1: training at the Senior Source, a local nonprofit organization, and
- 3:39Speaker 1: they ended up giving her a job. Her title is
- 3:42Speaker 1: intake coordinator and she points people who call in for
- 3:46Speaker 1: help in the right direction. The increase in working among
- 3:49Speaker 1: older adults is happening for many reasons. People are healthier
- 3:53Speaker 1: office jobs are less taxing than the manufacturing and farm
- 3:57Speaker 1: work of decades past, But a lot of it boils
- 4:00Speaker 1: down to not being financially ready to retire. People are
- 4:06Speaker 1: living longer, and there's been a major shift in pension
- 4:09Speaker 1: plans that moves a lot of the responsibility for saving
- 4:12Speaker 1: from the employer to the employee. People aren't that good
- 4:17Speaker 1: at planning for their own financial futures. As it turns out,
- 4:21Speaker 1: about half of households are at risk of being unable
- 4:24Speaker 1: to maintain their lifestyles into retirement. According to research from
- 4:27Speaker 1: Boston College, the biggest fear of the older adult is
- 4:33Speaker 1: surprisingly not death, it's running out of money. That's Steve Benton.
- 4:39Speaker 1: He's a financial counselor at the Elder Financial Safety Center
- 4:42Speaker 1: in Dallas, which is part of the Senior Source. He
- 4:45Speaker 1: helped introduce us to Doris O'Connor and Uh, they are
- 4:49Speaker 1: woefully prepared. These baby boomers are entering the retirement years
- 4:54Speaker 1: and don't have enough assets. They didn't plan. As a demographic,
- 4:59Speaker 1: they have been known spenders. This is the first generation
- 5:03Speaker 1: to ever reach retirement and still have mortgages. Benton talks
- 5:07Speaker 1: all the time to aging workers who haven't saved enough
- 5:10Speaker 1: for retirement, or who are worried that in a world
- 5:12Speaker 1: of high longevity, they'll outlive their retirement stores. Life expectancy
- 5:18Speaker 1: in America is just shy of seventy nine years, but
- 5:21Speaker 1: that average is dragged down by folks who die in
- 5:24Speaker 1: middle age. Americans who live past the age of sixty
- 5:27Speaker 1: five can expect to live to eighty four for men
- 5:31Speaker 1: or nearly eighty seven for women. One in four sixty
- 5:35Speaker 1: five year olds will live past ninety and one in
- 5:37Speaker 1: ten past ninety five, based on Social Security Administration data.
- 5:42Speaker 1: That's a long time to make retirement savings last, especially
- 5:45Speaker 1: in a world where people are falling back on less
- 5:47Speaker 1: reliable savings outlets. Alicia Mannell at Boston College has spent
- 5:53Speaker 1: years researching the topic. A large swath of the population
- 5:57Speaker 1: has a huge financial incentive to keep working, and working
- 6:02Speaker 1: longer is really a powerful tool. Sticking around the labor
- 6:06Speaker 1: market allows people to delay drawing on their Social Security
- 6:09Speaker 1: and four o one case plus, it adds additional years
- 6:12Speaker 1: for extra saving. Given that Manala is happy people are
- 6:16Speaker 1: working longer, I think it's good news. If I had
- 6:19Speaker 1: my way, if I were a queen, I would like
- 6:21Speaker 1: to change the conversation in the United States, so that
- 6:24Speaker 1: we established seventy as the UH sort of the national
- 6:29Speaker 1: retirement age, and there are a couple of reasons for that.
- 6:32Speaker 1: That's the age at which you get your highest Social
- 6:34Speaker 1: Security benefit, and so it keeps that ratio constant as
- 6:40Speaker 1: participation climbs for people in their older working years. It
- 6:43Speaker 1: could help to delay when folks draw on their Social Security.
- 6:47Speaker 1: That can make a big difference in how long that
- 6:49Speaker 1: money lasts. Susan Weinstock showed us just how much using
- 6:53Speaker 1: the A A r p S Retirement Calculator. She's vice
- 6:56Speaker 1: president for financial Resiliency at the Group in Washington. In
- 7:01Speaker 1: so it asks about you your marital status, your age,
- 7:04Speaker 1: or salary um. Sometimes the numbers are staggering and can
- 7:09Speaker 1: scare people, and we definitely don't want that. So if
- 7:11Speaker 1: you plug in the parameters, it shoots out both how
- 7:14Speaker 1: much you need to retire and maintain your lifestyle and
- 7:17Speaker 1: when you will start running out of money. Say you're
- 7:23Speaker 1: a single, sixty year old woman, your income is fifty
- 7:26Speaker 1: thou dollars, you save five percent towards retirement each year,
- 7:30Speaker 1: and you have two hundred thousand dollars in your four
- 7:32Speaker 1: oh one k You'll face a short fall starting at
- 7:35Speaker 1: age eighty if you retire at sixty five and want
- 7:38Speaker 1: to maintain your lifestyle, But if you work until age seventy,
- 7:42Speaker 1: you won't fall short until age eighty nine. Retirement insecurity
- 7:47Speaker 1: is a problem that's here to stay, as younger Americans
- 7:50Speaker 1: are even more likely to lack enough money to retire,
- 7:53Speaker 1: according to Boston College data. That's because of the decline
- 7:57Speaker 1: of traditional pension plans, as well as events such as
- 8:00Speaker 1: the Great Recession, which forced some homeowners to leave their houses.
- 8:05Speaker 1: It's not just the United States. Around the world, people
- 8:08Speaker 1: are working longer, and among the G seven economies, the
- 8:12Speaker 1: US ranks only behind Japan in labor force participation for
- 8:16Speaker 1: ages sixty five and above. If older Americans can find work,
- 8:21Speaker 1: it's good for the economy because it makes for more
- 8:23Speaker 1: trained and available labor. It's not always an easy transition, though.
- 8:28Speaker 1: Like Doris O'Connor, older folks regularly need to build new
- 8:32Speaker 1: skills in order to land jobs, and even then they're
- 8:35Speaker 1: often taking on lesser roles than they're used to. Here's
- 8:38Speaker 1: Steve Benton and Dallas again the jobs that they are
- 8:42Speaker 1: used to and having at a certain financial level are
- 8:45Speaker 1: not there anymore, and so they are having to take
- 8:47Speaker 1: less and in fact it's often, uh, you almost have
- 8:51Speaker 1: to dumb down their resumes because people won't hire them.
- 8:56Speaker 1: They tend to accept lesser. If you ask folks who
- 9:04Speaker 1: have been on the market recently, some employers might need
- 9:07Speaker 1: to adjust their mindsets around older employees. Reports of age
- 9:11Speaker 1: discrimination abound. Six out of ten older workers have seen
- 9:15Speaker 1: or experienced age discrimination in the workplace, and of those
- 9:20Speaker 1: say it is common. Based on one a a r
- 9:22Speaker 1: P study research backs that up. Study of forty applications
- 9:29Speaker 1: for over thirteen thousand jobs in eleven states found evidence
- 9:33Speaker 1: of age discrimination older applicants. Those between the ages of
- 9:38Speaker 1: sixty four and sixty six were more frequently denied job
- 9:41Speaker 1: interviews than middle age applicants. That bias was especially present
- 9:46Speaker 1: against older women, something O'Connor is very conscious of. Before
- 9:50Speaker 1: I got this job, I had someone tell me that
- 9:52Speaker 1: I was just too old and I would not never
- 9:56Speaker 1: ever get a job, that I should just give up.
- 9:59Speaker 1: And I think that's what's happening to some of my friends.
- 10:02Speaker 1: O'Connor says she's thankful that she managed to get her
- 10:05Speaker 1: current role. She makes thirty nine dollars a year, and
- 10:08Speaker 1: that's helping her to pay off eight dollars in student
- 10:11Speaker 1: loans from her bachelor's and master's degree, which she went
- 10:14Speaker 1: back to get in two thousand five. She started a
- 10:17Speaker 1: savings account, and she's even able to afford the occasional
- 10:21Speaker 1: extra like a bottle of wine or some meat. Now,
- 10:25Speaker 1: she hopes that the conversation around hiring older workers changes.
- 10:29Speaker 1: Everything is about people needing medical help or medical aids,
- 10:34Speaker 1: and you know, it seems to sound like older people
- 10:38Speaker 1: aren't fit. We have lots of experience, we have lots
- 10:42Speaker 1: of wisdom, we have lots of help to give. I'm
- 10:46Speaker 1: Matthew Bosler with Bloomberg News in New York. Now I
- 11:02Speaker 1: came across the speaker here at the Milk and Conference
- 11:04Speaker 1: who spent much of her academic life thinking and writing
- 11:07Speaker 1: about these issues, Professor Teresa Gilla Ducci, professor of economics
- 11:11Speaker 1: of the New School for Social Research in New York.
- 11:14Speaker 1: I'm delighted to say I was able to pull her
- 11:15Speaker 1: into an empty meeting room to chat. Here's our interview.
- 11:25Speaker 1: Thank you very much for doing this. Now, we heard
- 11:28Speaker 1: quite a lot in that piece about the human side
- 11:31Speaker 1: of this trend of people working later in life, and
- 11:35Speaker 1: it was quite a positive story by and large that
- 11:37Speaker 1: we heard. But I guess we should also be thinking
- 11:39Speaker 1: about what it means for the economy and society as
- 11:43Speaker 1: a whole. Is there anything that we should worry about
- 11:46Speaker 1: in this trend um. There's a big chunk of the
- 11:50Speaker 1: American population who are over sixty five, and that's a
- 11:54Speaker 1: growing chunk of people who don't have enough income to
- 11:59Speaker 1: retire and they have to keep on working. And since
- 12:02Speaker 1: that group is going to grow in the tens of millions,
- 12:06Speaker 1: I am focusing on that group. These are the people
- 12:09Speaker 1: who have to work for money. Their fallback position is
- 12:13Speaker 1: basically poverty, and therefore the employer can tell them take
- 12:18Speaker 1: it or leave it. They are working on the employer's terms,
- 12:22Speaker 1: not their own terms. And this means much more inequality
- 12:25Speaker 1: in America in a way that is felt. But it's
- 12:30Speaker 1: harder to measure than wealth, the income inequality. I mean,
- 12:33Speaker 1: there's a lot of things they're worth thinking about. I
- 12:36Speaker 1: guess one thing I'm struck by, you know, as an economist,
- 12:39Speaker 1: and when I was first learning economics, the thing that
- 12:42Speaker 1: came across again and again as is the closest thing
- 12:44Speaker 1: to a free lunch in policy terms was raising the
- 12:47Speaker 1: retirement age. It always made sense. It made the pension
- 12:50Speaker 1: system more affordable. You figured it was probably kind of
- 12:54Speaker 1: good for people to work longer, and it all, you know,
- 12:57Speaker 1: it makes sure that reduced the amount out of time
- 13:00Speaker 1: that people were going to be reliant on their pension income.
- 13:03Speaker 1: But the worry I always had was you're treating a
- 13:08Speaker 1: lot of very different people the same, and when you're
- 13:10Speaker 1: sixty five or sixty you could be very different because
- 13:14Speaker 1: you could have had a very different work pattern of work.
- 13:17Speaker 1: So you can have and if you look at the numbers,
- 13:19Speaker 1: I know you have a lot of people who have
- 13:22Speaker 1: been working since they were eighteen, working in physical labor,
- 13:26Speaker 1: don't get anything like the sixty. They might have dropped
- 13:29Speaker 1: out by the labor force by fifty. In the UK certainly,
- 13:31Speaker 1: and in the US that happens. Does that affect how
- 13:34Speaker 1: we think about formally changing the retirement age, even though
- 13:39Speaker 1: we encourage people to stay as long as they want to.
- 13:43Speaker 1: I really like the idea that went On the surface,
- 13:46Speaker 1: it sounds like a free lunch. Everybody can just work
- 13:48Speaker 1: a little bit longer. I hear this from my colleagues
- 13:51Speaker 1: to say, it's a plus plus for everybody to work
- 13:54Speaker 1: longer um. And they want to raise the retirement age
- 13:58Speaker 1: to seventy, which that people aren't guaranteed good jobs into
- 14:02Speaker 1: their seventy It means that retirement benefits are cut at
- 14:06Speaker 1: sixty two and sixty three and so forth. So what
- 14:09Speaker 1: happens if you cut benefits for people who retire before
- 14:12Speaker 1: seventy You create inequality in the United States that we
- 14:16Speaker 1: never had before. What our system had done up until
- 14:20Speaker 1: now has let the rich and the poor, the blue collar,
- 14:25Speaker 1: pink collar, light blue collar, and white collar really have
- 14:28Speaker 1: the same amount of retirement time. They educated work longer,
- 14:32Speaker 1: but they started their work life, you know later. We
- 14:35Speaker 1: don't count graduate school as work. Really it's it's it's effort,
- 14:39Speaker 1: it's um involvement. But it's not the same as having
- 14:42Speaker 1: started work when you're eighteen. And therefore about everybody had
- 14:47Speaker 1: about fifteen to sixteen years of retirement time. But if
- 14:52Speaker 1: you're going to cut benefits, then people who are die
- 14:55Speaker 1: sooner are going to have to work longer, and you're
- 14:58Speaker 1: telling them you at twelve years thirteen years, where people
- 15:03Speaker 1: who have better educations do like their jobs work a
- 15:07Speaker 1: little bit longer, live a lot longer. Life expectancy in
- 15:12Speaker 1: the United States on average has gone up, but it's
- 15:15Speaker 1: only gone up for people above the meeting income. So
- 15:19Speaker 1: the top half of Americans have gotten all the longevity gains,
- 15:23Speaker 1: just like the top half of all Americans got all
- 15:27Speaker 1: of the wage increases. So that's just building in more
- 15:30Speaker 1: inequality in terms of retirement time and satisfaction at the
- 15:34Speaker 1: end of our lives um in America, and we didn't
- 15:37Speaker 1: celebrate the equality that we had achieved before. So so
- 15:41Speaker 1: there's definitely lots of different size to this. You know,
- 15:44Speaker 1: that's there's there's some positive aspects, but also we worry
- 15:47Speaker 1: about the longer term entrenching some of these inequalities. What
- 15:54Speaker 1: does that mean for policy? I mean, how should governments
- 15:56Speaker 1: be thinking about it? Because it's certainly true that you know,
- 15:59Speaker 1: they are still all getting it around the world, getting
- 16:01Speaker 1: advised to raise their retirement age. I mean in Europe
- 16:04Speaker 1: that's usually like number one on the list when you
- 16:06Speaker 1: say how are you going to fix Europe? You know
- 16:07Speaker 1: a lot of countries it's often about raising the retirement age.
- 16:11Speaker 1: How should we think about it? Well, first of all,
- 16:14Speaker 1: let's look at UM the G seven the rich large
- 16:18Speaker 1: countries in Europe and in Japan and the United States.
- 16:22Speaker 1: UM longevity for people in the United States is the shortest,
- 16:26Speaker 1: so people who reach sixty five and the G seven,
- 16:30Speaker 1: the Americans live the shortest. Look at the retirement age,
- 16:34Speaker 1: it's actually the Americans and the Japanese who work a
- 16:37Speaker 1: lot longer. So it did make sense for the Italian
- 16:41Speaker 1: to UM martial their policies to make sure that the
- 16:45Speaker 1: labor market was open to Italians who wanted to work
- 16:48Speaker 1: past the age of fifty five. That makes perfect sense,
- 16:51Speaker 1: but that broad brush does not work for the United States.
- 16:56Speaker 1: To have United States workers work even longer would mean
- 17:00Speaker 1: that they're working more hours per week, more weeks per year,
- 17:05Speaker 1: and more years per lifetime than most other countries, especially
- 17:10Speaker 1: rich countries, were really are outliers. It also doesn't make
- 17:14Speaker 1: sense for the economy to force older people UM to
- 17:18Speaker 1: work longer without an enormous effort for training, UM and
- 17:23Speaker 1: for and and to eliminate age discrimination, because what we're
- 17:27Speaker 1: doing in the United States is asking ten thousand people
- 17:31Speaker 1: who reach sixty every day to stay in the labor
- 17:34Speaker 1: market UM when they don't have a good fallback position.
- 17:39Speaker 1: So we are asking um older people to go to
- 17:43Speaker 1: Amazon warehouses, to go behind the counters of drug stores,
- 17:47Speaker 1: of CBS, to wipe tables at McDonald's um without protection.
- 17:52Speaker 1: That is actually a big enough number, with ten thousand
- 17:57Speaker 1: a day to affect the entire labor market. So our
- 18:00Speaker 1: biggest occupation, no growth is happening probably in the UK too,
- 18:05Speaker 1: and personal care and hope health care. And you have
- 18:08Speaker 1: two kinds of people working in that job. You have
- 18:11Speaker 1: minority younger women who are mothers, and you have older
- 18:15Speaker 1: white women. It's all it's older women increasingly taking care
- 18:19Speaker 1: of even older women. Those are the worst jobs available
- 18:23Speaker 1: that it's back breaking work. It there is evidence that
- 18:28Speaker 1: work for people over sixty five of certain occupations actually
- 18:33Speaker 1: brings on morbidity and foreshortens their life. So it isn't
- 18:38Speaker 1: that's really the dark side. And these are the costs
- 18:42Speaker 1: um and unattended consequences of this cheery policy for people
- 18:47Speaker 1: to work longer. In terms of policy, we need to
- 18:50Speaker 1: make sure that everybody reaches sixty two sixty five, after
- 18:54Speaker 1: forty five years of of a work life, with enough
- 18:58Speaker 1: money to walk away from a job if they want to.
- 19:01Speaker 1: And we have to protect every adult in a civilized
- 19:04Speaker 1: society a job if they wanted Asia, discrimination should be
- 19:08Speaker 1: illegal and effectively a non existent everywhere. Um. But having
- 19:14Speaker 1: an affirmative policy to make work attractive to older workers
- 19:19Speaker 1: is very different than the policies we have in America,
- 19:22Speaker 1: which is basically forcing people to work or else they'll
- 19:25Speaker 1: be poor. I guess one final point is you've mentioned
- 19:29Speaker 1: it implicitly, but if we're going to have people around
- 19:32Speaker 1: the world potentially working longer for a mixture of reasons,
- 19:36Speaker 1: it maybe I think in the in the US, maybe
- 19:39Speaker 1: some of the disproportionate amount of the growth is coming
- 19:42Speaker 1: in these more worrying segments that you've talked about. But
- 19:45Speaker 1: it's also true around the world that there's plenty of
- 19:49Speaker 1: quote unquote is kind of good late work happening. Do
- 19:52Speaker 1: we think in general that's going to have an impact
- 19:55Speaker 1: on productivity growth? Because that's obviously the worry when we
- 19:57Speaker 1: already have quite low productivity growth, You know, should we
- 20:00Speaker 1: expect demographics to keep productivity low? Um, you're an economist,
- 20:05Speaker 1: and um, and I think everyone can intuitively understand the
- 20:08Speaker 1: economic lessons. If employers can get workers cheap, there is
- 20:13Speaker 1: no incentive for an employers to improve productivity, to improve
- 20:18Speaker 1: the way they do things, to add more UM and
- 20:20Speaker 1: better machines to the worker. You don't add any more capital.
- 20:24Speaker 1: If you can get a lot of workers cheap, then
- 20:26Speaker 1: productivity UM is going to drop. So I'm afraid that
- 20:30Speaker 1: if you just have lots of people who would rather
- 20:33Speaker 1: not work still have to work, that that will lower
- 20:37Speaker 1: average productivity. Employers have to be in a situation where
- 20:41Speaker 1: they have to draw people into their jobs to make
- 20:43Speaker 1: it attractive, and that's often um higher pay and probably
- 20:49Speaker 1: a lot more productivity. So I see this big push
- 20:52Speaker 1: for huge increases in labor supply to be productivity diminishing,
- 20:57Speaker 1: not enhancing. Professor going to thank you very much. It's
- 21:00Speaker 1: a it's a definitely a different kind of take and
- 21:03Speaker 1: a slightly more mix take on this phenomenon we see
- 21:08Speaker 1: everywhere of older people working. Thank you very much. Finally,
- 21:19Speaker 1: because I'm in l A, of course, I have to
- 21:21Speaker 1: talk about the movies. Now, twenty years ago, it took
- 21:24Speaker 1: the film Titanic more than three months to become the
- 21:27Speaker 1: first film to take one billion dollars at the box
- 21:30Speaker 1: office worldwide. Now, billion dollar global blockbusters are to a
- 21:34Speaker 1: penny almost and the final episode of the Disney owned
- 21:37Speaker 1: Marvel Avengers series. Endgame has already taken more than a
- 21:41Speaker 1: billion after just one record breaking opening weekend. I can't
- 21:45Speaker 1: help thinking this tells us something about the world today,
- 21:48Speaker 1: other than the fact that we all like a good superhero.
- 21:51Speaker 1: I took a break from Milkin to go to the
- 21:53Speaker 1: Bloomberg l A Bureau to get more from our entertainment
- 21:56Speaker 1: reporter Anusia SAKUI now Inusia, for the four people left
- 22:00Speaker 1: in the world who don't already know about it, just
- 22:02Speaker 1: talked me through those record breaking numbers for Avengers Endgame. Well,
- 22:07Speaker 1: there are so many stuffing. I mean, it's broken a
- 22:10Speaker 1: huge raft of records. It's the fastest to a billion dollars,
- 22:15Speaker 1: it's the biggest opening weekend domestically and globally. It's really
- 22:21Speaker 1: ready the tenth highest grossing globally of all time, and
- 22:25Speaker 1: just after six days globally already it's earned something like
- 22:28Speaker 1: one point through billion dollars, which is you know what
- 22:31Speaker 1: you'd hope after a long run, even for a very
- 22:34Speaker 1: successful film. So that gives you an idea. Even just
- 22:38Speaker 1: after the first weekend, we haven't even got into the
- 22:40Speaker 1: second weekend, and I see it had a pretty healthy
- 22:42Speaker 1: effect on the Disney share price as well. But what
- 22:45Speaker 1: does it tell us about the industry that the numbers
- 22:48Speaker 1: now can get so big so quickly. I feel like
- 22:52Speaker 1: it's a combination of two factors. One is a trend
- 22:57Speaker 1: of globalization in the movies, which is droven mainly by
- 23:01Speaker 1: the opening of China. Over the past you know, decade
- 23:04Speaker 1: or more, um, your Hollywood studios have been able to
- 23:07Speaker 1: import their films into China with restrictions, you know, and
- 23:11Speaker 1: with the current talks between the US and China, there
- 23:13Speaker 1: is hope that that might open up even further. So
- 23:17Speaker 1: China is the second biggest movie market globally and is expected,
- 23:22Speaker 1: has been expected for a little while, to overtake the
- 23:24Speaker 1: US at some point. M So that's a really important
- 23:28Speaker 1: driver in terms of the numbers. The other thing is
- 23:31Speaker 1: a trend in content where we've seen the strategy of
- 23:36Speaker 1: studios shift from one where you'd have what Warner Brothers
- 23:41Speaker 1: still does now, which is says do something like, you know,
- 23:44Speaker 1: twenty to thirty movies a year, which can vary in
- 23:46Speaker 1: size from the big blockbuster that might cost a couple
- 23:49Speaker 1: of hundred million dollars two smaller films you know, maybe
- 23:53Speaker 1: twenty million dollars and cater to a range of audiences.
- 23:56Speaker 1: Disney has become the far and away massive leader in
- 24:01Speaker 1: this industry by focusing on known branded content, if you like,
- 24:07Speaker 1: known intellectual property Marvel, Star Wars, pixar Um, and its
- 24:13Speaker 1: own classics to release maybe ten films a year, and
- 24:17Speaker 1: each of those are just very big. So they do
- 24:18Speaker 1: a smaller number of very big bets and they've cornered
- 24:21Speaker 1: the market. I mean, they have something like you know
- 24:25Speaker 1: of the box office, and that's before they bought twentieth
- 24:27Speaker 1: Century Fox last year. I mean from thinking about it
- 24:30Speaker 1: as an economist, and actually some of the things we've
- 24:32Speaker 1: talked about already on Stephonomics is the nature of globalization
- 24:37Speaker 1: and what it does to the corporate sector, the nature
- 24:40Speaker 1: of companies, but also what it does to distribution of
- 24:43Speaker 1: incomes worldwide. I mean, just on the company side, the
- 24:47Speaker 1: fact that we now have a world and I guess
- 24:49Speaker 1: technology has been part of this, but technology combined with
- 24:52Speaker 1: globalization produces these companies that are just bigger and more
- 24:56Speaker 1: globally dominant than any we've had in history. And you know,
- 25:00Speaker 1: we see that play out with this film and just
- 25:03Speaker 1: the numbers that you described with Disney. I mean, it
- 25:05Speaker 1: wouldn't have been possible, a new suspect um fifty years ago,
- 25:09Speaker 1: for a single company to have that kind of dominance worldwide. Well, no,
- 25:12Speaker 1: and what's happening is that there is consolidation in Hollywood
- 25:16Speaker 1: driven by a number of factors, you know, streaming, and
- 25:19Speaker 1: that technology has meant that people now can stay home
- 25:22Speaker 1: and have an equally riveting time at the movies. Another
- 25:26Speaker 1: thing that's happened is rising ticket prices. Theaters are charging
- 25:30Speaker 1: more for supposedly a better experience, um, you know, reclining
- 25:35Speaker 1: seats and bigger screens. That's that's how they're managing to,
- 25:39Speaker 1: especially in the US, get to record breaking box office
- 25:43Speaker 1: figures that they have done in the past couple of years.
- 25:46Speaker 1: Because actually attendance has been stagnating in the US. It's
- 25:49Speaker 1: only in China and in the Asia region where we're
- 25:52Speaker 1: seeing growth in movie going. Thank you very much, my pleasure.
- 26:08Speaker 1: Thanks for listening to Stephanomics. Come back next week for
- 26:11Speaker 1: more on the ground insights into the global economy. In
- 26:14Speaker 1: the meantime, you can find us on the Bloomberg Terminal website,
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- 26:19Speaker 1: this show, we would love it if you took the
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- 26:23Speaker 1: more listeners. For more news and analysis from Bloomberg Economics,
- 26:27Speaker 1: follow at Economics on Twitter, and you can also find
- 26:30Speaker 1: me on at my Stephanomics. The story in this episode
- 26:34Speaker 1: was reported by Genus Malik and narrated by Matthew Bosler.
- 26:38Speaker 1: Was produced by Magnus Hendrickson and edited by Scott Lamman,
- 26:41Speaker 1: who is also the executive producer of Stephanomics. Special thanks
- 26:46Speaker 1: this week to Professor Teresa Gilla Ducci and the Nusha Sekuli.
- 26:50Speaker 1: Francesca Levy is the head of Bloomberg Podcast