Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: An Interview with Sébastien Night and Michael A Forman, Professional Speaker

Transcript

Networking Unleashed: An Interview with Sébastien Night and Michael A Forman, Professional Speaker · Networking Unleashed: Building Profitable Connections

0:00
Welcome to Networking Unleashed, Building Profitable
0:04
Connections, the show where real relationships
0:06
create real results. I'm your host, Michael Foreman.
0:10
Let's be honest. Most professionals have experienced
0:14
networking that felt more like a sales pitch
0:17
than a conversation. Too many people enter the
0:20
room focused on closing a deal instead of building
0:24
a relationship. But the truth is... The most
0:27
successful professionals often grow very differently.
0:33
They begin knowing their knowledge, ability,
0:38
and their trust that they build with others in
0:42
their industry. My guest today believes that
0:45
authentic relationships consistently outperform
0:48
traditional sales tactics. We're talking about
0:52
how deep industry knowledge positions you as
0:56
a resource, how trust develops you through genuine
1:00
conversations, and why people are far more likely
1:03
to do business with someone they respect than
1:06
someone who they're trying to sell them something.
1:08
If you want to build connections that naturally
1:11
lead to opportunity, this episode is for you.
1:15
I'd like to welcome to the podcast, Sebastian
1:18
Knight. He's going to tell us more about his
1:20
background and everything else. But Sebastian,
1:24
welcome to the podcast. And could you give us
1:26
the cliff notes of how you got where you are
1:28
today? Hi, Michael. Yes, of course. Thanks for
1:32
welcoming me to the podcast. The cliff notes
1:35
of how I got how I... where i am so first of
1:38
all where am i i am the leader of one take ai
1:41
we are a company that sells an ai agent that
1:45
edits videos for experts podcasts hosts and online
1:50
course creators and we have clients using our
1:53
software in 119 languages And before that, I
1:59
was the founder of the Free Entrepreneur Movement,
2:02
which I started in 2010. We helped 300 ,000 French
2:08
-speaking entrepreneurs in 41 countries to start
2:11
and grow their businesses. And how I got to both
2:16
places is by using video to share content and
2:21
also to create the relationships with the key
2:24
people. that were able to help us through partnerships
2:27
to grow the businesses. That's great. That really
2:33
sounds great. Sounds like you were a busy man
2:35
for a while. For a while, yes. For the last 20
2:40
years since I started my first business. You've
2:43
mentored over 300 ,000 entrepreneurs. What patterns
2:48
did you see in the people who successfully built
2:52
relationships and opportunities? versus those
2:55
who stayed stuck? One of the things that I think
3:00
is important to realize is there are different
3:05
psychologies of entrepreneurs. And since we are
3:10
talking about networking and being in touch with
3:13
other people that can help grow your business,
3:15
most people will assume that this is an extrovert's
3:19
game. And that extroverts have a huge advantage
3:23
because if you just like connecting with people
3:27
in general, then of course you have a leg up
3:30
in that game. However, I was very lucky that
3:33
I was part of the introvert group. So I had to
3:36
figure out like, how do you get these business
3:39
relationships? Because when I started any of
3:42
my businesses, I mentioned the two most recent,
3:45
but I had several other businesses and every
3:47
time. I have needed to get those business started
3:52
without a large amount of advertising budget
3:55
and getting started in industries that were just
4:01
starting to get into motion. And every time you
4:05
do that, then partnerships are your best bet
4:09
because if you can partner with someone that
4:11
has already the audience of the perfect customer
4:14
that you need, then... They can kickstart your
4:19
business without you having to advertise to find
4:22
the customers. However, if you are an introvert,
4:26
then it might not be your dream vacation to go
4:30
tour all of the conferences and networking events
4:33
that you can find. And in my case, what really
4:36
helps me is I realized if I don't have the natural
4:41
inclination to try to open the conversation.
4:45
with hundreds of different possible people, then
4:48
the best option is to have these people know
4:52
me ahead of time so that the doors are already
4:55
open and the opportunities are already there.
4:58
And for my businesses, what has been the most
5:00
successful is using video as a way to share my
5:04
expertise. I was one of the very first people
5:08
to have, we called it a web television. At the
5:11
time, that was before YouTube existed. YouTube
5:13
started in 2006. I started doing online video
5:16
a couple of years before that. I was one of the
5:18
very first people to use YouTube in the French
5:22
market to grow. I had a dating advice coaching
5:26
company and basically packaging expertise into
5:32
books. But using this, like all of the contents
5:36
for my books, I packaged into videos so that
5:39
you didn't need to buy the book. You could just
5:41
watch the videos. Created the opportunities where
5:44
when I reached out to potential partners or when
5:47
I was at an industry event, people already had
5:51
the knowledge of who I was, what my expertise
5:54
was. And so those conversations were much easier
5:58
to start. Very good. You eventually shifted from
6:04
mentoring into building software. What did that
6:09
transaction teach you about scale, communication,
6:14
and where entrepreneurs struggle most? So first
6:19
of all, I did that change because I already had
6:23
the experience as an engineer by training. I
6:26
was an engineer from one of the, let's say, the
6:30
French equivalent of the Ivy League. in terms
6:32
of training. And so I knew what I could accomplish
6:39
in terms of the product. But then again, when
6:43
starting an AI company, that was a year before
6:47
ChatGPT came out. So nobody knew what AI was.
6:51
The only way to get started and bring in customers,
6:56
since they didn't know, that was not a thing
6:58
that people were Googling or talking about. The
7:01
only way to get that was to be in front of warm
7:04
audiences. The best medium for us was to use
7:07
webinars. I would do the demo of the software
7:10
and then make an offer. And the best way to get
7:13
people onto the webinars was not to advertise
7:16
for them because you don't know yet how well
7:19
the webinar is going to convert. So you don't
7:20
want to spend thousands of dollars or tens of
7:22
thousands in advertising it. So the best way
7:25
to do that was I spoke at a few conferences.
7:28
At those conferences, I... I just talked with
7:32
other speakers and attendees who had the relevant
7:36
audiences for the business. And those connections
7:39
are what enabled us to get our first audience
7:44
for the software. So when you're asking what
7:48
I learned about that process, I think that one
7:52
of the important things is if you want to create
7:57
lasting relationships, And you have to realize
8:00
that even when switching from one industry to
8:02
another, those relationships, as long as you've
8:05
added value over the years to these people, they
8:09
will look out for you and try to help you with
8:13
creating more connections. So that has been very
8:16
helpful for me. I have had people reach out and
8:19
I use Signal. I don't use WhatsApp. And they
8:22
would reach out on Signal and say, hey, I want
8:25
to connect you with because maybe. They are looking
8:28
to do webinars. You've been doing them for a
8:31
while. There's a potential connection there.
8:33
Without the person trying to be a middleman or
8:36
earn commission for the referral or anything
8:38
like that, but just because we had this positive,
8:42
long -lasting relationship. And I think if you
8:45
cultivate that, whatever your current business
8:47
is, then it definitely will help for the next
8:51
project. You mentioned that you started this
8:55
before. ChatGPT actually came out. How do you
9:00
see AI changing the way that entrepreneurs, they
9:06
built trust with audiences? So there's the positive
9:09
and the negative part of how AI is going to influence
9:13
how people create relationships. We have, at
9:16
One Take AI, we have a fairly contrarian stance
9:20
regarding AI and video or content creation. Most
9:24
startups that are in the space create, their
9:28
goal is basically to replace the content creator
9:31
with a puppet or AI avatar that will speak instead
9:34
of them, which is very appealing, like from a
9:37
deep seated human desire to sit back and do nothing.
9:43
This is a very appealing proposition, but it
9:46
has one tiny drawback, which is nobody wants
9:49
to watch those videos. And as soon as people
9:53
realize that they've been watching animated set
9:59
of pixels, there's no human there, they lose
10:01
all interest. There was a tiny novelty aspect
10:05
to it, but people don't want to watch that. And
10:08
so I think what's already happening is that as
10:13
people are getting inundated with AI -generated
10:16
content, there is a growing drive. for people
10:22
to be consuming actual real information from
10:26
whether it is a podcast, whether it is a straight
10:29
face -to -camera video, but something that has
10:32
the host's humanity and presence and history
10:35
and stories in it. So I do think that now is
10:39
a great time if somebody is considering using
10:42
video to create that relationship with their
10:44
audience, it's a great time to have those videos.
10:48
They don't have to be perfect. There are tools
10:50
like our own. If people just go to try .wantake
10:53
.ai, they are able to try our software to edit
10:56
their videos for free. Those tools will make
10:59
the video more professional looking, but without
11:02
removing the humanness of the video. And I think
11:06
that would be the most important part because
11:09
Michael, your audience, they are looking to create
11:12
these human connections because they know that
11:14
opening those doors are the key to growing their
11:18
business. you're not going to have those connections
11:22
if all the content that people have seen from
11:25
you is a generated AI avatar. Because if they
11:30
wanted to have synthetic content on whatever
11:33
topic, they could just have asked ChatGPT or
11:37
Gemini or just tell me something about XYZ, right?
11:41
They could have asked the machine so they didn't
11:44
need the machine to have your face. Because that's
11:47
not creating the relationship with you if the
11:49
machine has a face. Being the actual person behind
11:52
it, infusing it with your actual stories, not
11:55
just reading off generated scripts, but having
11:58
your real life experience inside of that is,
12:02
I think, what will make the difference in the
12:04
coming years. I agree. And yes, the stories,
12:09
AI can do all the technical behind what you want
12:14
to talk about. But when I put in stories and
12:18
I put in emotion, and that's one thing that AI
12:21
cannot do. So when I'm putting in the emotion
12:24
behind the stories and everything else, it makes
12:27
me much more interesting than listening to an
12:30
AI -generated podcast, for instance. So it goes.
12:34
So you focus on video. You kept on saying you
12:38
focus on video. meaningful relationships there
12:48
is a saying that people come from the for the
12:52
content and stay for the personality or the relationship
12:56
i think this is an important part of it you can
13:00
be very visible the same way that a few years
13:04
back you could have a website that had very good
13:08
search engine optimization seo and you could
13:12
have thousands, tens of thousands, hundreds of
13:15
thousands of people browsing the website or hitting
13:18
the website per day without ever having an audience.
13:24
And I think the best example of that in the real
13:27
world is if you ever go to Paris. Paris is a
13:32
great city. It has some of the best restaurants
13:34
in the world. But you might not want to go to
13:38
any of the restaurants that are inside of the
13:40
big train stations like Gare Montparnasse. They
13:43
have a restaurant that looks great from the outside.
13:44
It's in the train station. So millions of people
13:47
go to this station every year. And the service
13:52
is probably the most awful on the planet. Why?
13:58
Because they know that you're there. you're captive
14:02
you're sitting here you're gonna eat whatever
14:05
they give you and then go take your train and
14:08
so it doesn't matter how long it takes for the
14:12
food to arrive because worst case scenario you'll
14:15
pay without having finished your food it doesn't
14:17
matter how bad the food is it doesn't matter
14:20
how the waiter or waitress spoke to you because
14:24
in france they don't once and it was like the
14:28
one of the worst mistakes and so it is AI results
14:32
or search engine results. You can have a large
14:36
viewership of people who find your content on
14:41
whatever social media or video platform like
14:44
YouTube, TikTok, whatever. If that first interaction
14:49
does not create this relationship, if that first
14:54
interaction doesn't have a compelling story,
14:57
doesn't have the empathy that makes the viewer
15:01
feel understood and seen and talked not talked
15:07
at or down at if you fail at this then you can
15:11
have a large viewership without ever having a
15:14
large audience or an engage but you also lose
15:18
those people really fast like one day to the
15:21
next if the algorithm changes and so what i think
15:24
is important is to when you record content so
15:28
i focus a lot on video because Today, that's
15:31
the medium that has the highest return on time
15:34
spent. I've written books, but I also know that
15:36
now, if you don't also put all the content of
15:40
the book in a bunch of videos, then it will not
15:43
reach as many people as it could. And what I've
15:46
noticed is if you speak the video as if you're
15:51
recording it for one single person from the audience,
15:54
somebody from the comments of a previous video,
15:56
someone you know, client or customer you have
15:59
helped personally, the video, like the warmth
16:02
of it, the impact of it will be much more powerful.
16:06
I know that, for instance, we are doing this
16:07
podcast. We are talking to potentially hundreds,
16:11
thousands of people that are going to watch this
16:14
asynchronously from when we record it. But before
16:19
I jumped on the Zoom call, I tried to visualize
16:22
one of my people, somebody that needs the advice,
16:26
somebody that needs... the connection as Michael
16:30
you like to emphasize like the importance of
16:32
creating those relationships so that everything
16:35
that I would answer to your questions would be
16:37
relevant to that need and that person instead
16:40
of trying to be generic like or talking to an
16:45
audience and a good exercise that I've done for
16:49
the last more than a decade is if I'm sending
16:52
an email to my email list 60 ,000 people are
16:54
on it but I still write it to one person and
16:57
Like intending it to one person. I used to have
17:01
an audio, like a subscription where people would
17:04
get an audio from me every day. There was several
17:06
thousand people were signed up to it. But what
17:09
I would actually do is I would send the voice
17:14
note to a single person. So I would select for
17:17
my entrepreneurial friends and send them an audio
17:20
and then take that and forward it to the... 5
17:24
,000, 8 ,000 subscribers afterwards. Instead
17:27
of recording it to the 8 ,000, I would make it
17:31
a personal message without saying the name of
17:33
the person. And then I would just send it to
17:37
everybody so that everybody getting it felt like
17:40
I was sending them a personal message. And the
17:43
same works for video as well. Okay. Signals make
17:50
investors or creators. or even potential partners
17:54
take someone seriously without a massive network?
17:59
You were talking about your network of 8 ,000
18:03
subscribers or 60 ,000 subscribers. What if they
18:07
don't have that type of network? What could they
18:11
do to take them seriously? First of all, everybody
18:14
starts at zero. I guess everybody starts at one.
18:19
Everybody has... a mom for at least the first
18:23
few minutes of their lives so there's at least
18:25
one person that would that would be in connection
18:28
with you but that's the video and then you're
18:30
on your own so yeah so i was mentioning i had
18:33
these people i was sending the messages it was
18:36
too many chats that i was facebook messenger
18:38
i had 8 000 people there i've had tens of thousands
18:41
or hundreds of thousands depending on which one
18:43
of my businesses of people on email lists But
18:47
every single time I had to start with zero subscribers
18:51
and starting from zero subscribers, the key elements
18:57
to focus on are what can I provide that is of
19:00
value and not in abstract, but that is of value
19:05
in the current environment. So I wouldn't be
19:08
able to build these audiences today by giving
19:12
the same content or PDFs or videos that I did
19:17
when I started my business like many years ago.
19:22
Because if I did that now, the content, like
19:25
some of the concepts that I created and I shared
19:27
in a French language have become common words
19:30
in the marketing space and the entrepreneurship
19:32
space. And it's even happened to me once that
19:35
I tried to trademark one of my concepts and the
19:39
French trademark office said, no, actually this
19:41
word is already in wide circulation. So you cannot
19:45
trademark it. And then because they quoted to
19:48
me the Google results on the keywords. And I
19:52
tried to point out that all of like the first
19:54
10 results were people interviewing me about
19:57
those concepts. So it was still proof that it
20:00
came from me, but it was too wide open. And so
20:03
if I came today with some of those ideas that
20:06
were very fresh and new in 2010, nobody would
20:10
give their email to hear about it because it
20:13
sounds like. It's been there. It's been done
20:15
a lot, right? And so you have to figure out first,
20:18
looking at the current landscape, what's missing
20:21
where I can provide value for free. Usually it
20:27
would be a video because that's how people consume
20:29
the content. But today there's also the opportunity
20:31
to go further. Thanks to AI, you can create tools
20:35
that people can use and implement straight away.
20:39
So one of the things that we... teach our customers
20:42
at One Take AI is that you can create quizzes,
20:46
assessments, visual tools, things that help people
20:50
implement what is taught in the free video or
20:52
what is taught in the coaching program so that
20:54
they get success faster. So that's one way to
20:58
create the value. So because you create the value,
21:01
you can ask for people's WhatsApp number. email
21:05
phone number ask them to come to a telegram channel
21:10
or signal or whatever but then you still need
21:13
this audience before they become an audience
21:17
you still need the viewership in the first place
21:19
and the way that you get that is by bringing
21:23
this unique value to the channels and the podcasts
21:27
and the webinars and the online courses and the
21:30
masterminds of those who already have this audience
21:34
just come up here and say, I'm not trying to
21:37
sell you something. I'm not even trying to sell
21:39
your audience. I just want to contribute this
21:41
to as many people as I can. And I think it could
21:44
be a great value builder. I'll give an example.
21:47
Recently, I did a presentation for someone who
21:50
had a strong following on school .com, S -K -O
21:54
-L in the platform. And so they wanted me to
21:58
do a presentation to their audience. So technically,
22:04
This person is charging their audience to be
22:07
part of this membership group. So they are getting
22:11
compensated for bringing great content to that
22:15
audience. So they are always looking for great
22:17
content to offer to these people. They are not
22:21
paying me to do a presentation to that group.
22:25
So what are they getting from inviting me as
22:30
a speaker? They are getting... New content that's
22:33
really interesting to the audience. There are
22:35
people getting more results, which helps drive
22:38
more people. Being able to add my face and name
22:41
to their roster of previous speakers in their
22:45
marketing, which will drive them more sales.
22:48
And what do I get from this collaboration? I
22:52
get additional people that get to hear me speak,
22:55
present, I won't take AI. And some of those decide
22:59
to jump in and take a subscription on our software
23:02
as well. At the very beginning, when you're getting
23:04
started, you don't want to start hunting for
23:11
customers. Instead, what you should be trying
23:14
to do is figure out which value you can bring
23:17
in the current zeitgeist. And second, find places
23:21
where this audience is already congregating and
23:25
where you can bring this value because... That's
23:27
how you build your first audience. Very good.
23:32
Outstanding. Outstanding. Can entrepreneurs avoid
23:36
becoming trapped in content creation mode and
23:41
instead turn visibility into a real opportunity?
23:48
I would say that, first of all, being in content
23:51
creation mode is great. So they should still.
23:56
be in content creation mode there are again two
24:00
different types of psychology here some people
24:03
like my client and good friend erico roca a legend
24:08
on the brazilian internet he has more than a
24:10
hundred million people watching his content online
24:14
in the portuguese and now english language some
24:17
people like erico are great at saying i'm gonna
24:20
do daily content like every single day for the
24:25
next and you would say okay for the next 500
24:28
days i'm going to do that and stick to it and
24:31
do 500 days and beyond some other people i'm
24:35
one of them if we decide to do that then on day
24:38
five we're going to get tired of it on day eight
24:41
we're going to get terminally bored with it and
24:43
on day 11 If offered the choice of sticking a
24:46
fork to your hand or recording video number 12,
24:49
you'd be like, ah, tell me more about the fork.
24:52
What's this option? So if you're part of the
24:56
first group, then it's amazing. Just decide now
25:00
to do one day short video for the next year.
25:04
This will grow your business tremendously. If
25:06
you're part of the second group, then you need
25:08
to learn like batching. And batching means...
25:12
You just decide what is your target of publication
25:14
rhythm, but the creation rhythm can be completely
25:18
separate from that. So you could say, I'm going
25:21
to have three videos a week come out. And I did
25:26
that for like three long form videos per week.
25:29
So I had three different, I called them podcasts,
25:31
but they were not like interview style podcasts.
25:33
It was face to camera. And what I would do is
25:37
just spend two days every quarter. and I would
25:42
record a series. So I had a series where in each
25:45
video, I would, it was on the Mondays, each video,
25:48
I would give the top tips from one of the best
25:50
500 books I've read. I had another one about
25:53
how to get, how to create new habits and the
25:57
psychological and scientific effects of each
26:00
habit. So one episode is one ritual. And I had
26:04
one where I would share, it was on Sundays, Les
26:07
Entrepreneurs Dimanche. There is no good translation
26:11
to that in English. It means it was about all
26:13
the mistakes you can make as an entrepreneur.
26:15
And I would have one different story of something
26:17
that I did that cost me tens or hundreds of thousands
26:20
of dollars. And so what I would do is I would
26:23
just take those two days, have a friend come
26:27
in to man the camera because I could do it myself,
26:29
but I would procrastinate. So I would just have
26:31
somebody in there to hit record and hit stop.
26:34
And we would record as many videos I could do.
26:37
and still be breathing by the end of the day
26:40
so my record was about it was 93 videos in a
26:43
single day and so I would just do that like two
26:47
days of recording and then all of my content
26:49
is good to go for the next quarter so this way
26:53
I was never feeling pressure to record something
26:57
for the next day because I already had enough
27:00
content in advance that was already ready And
27:04
also because it was Bash, it was easier to do
27:07
it in a format that was consistent, having the
27:11
same kind of intros and kind of call to action
27:13
at the end, just like being very consistent with
27:15
it. And it was easier to just be in that because
27:20
you have to get in the mindset, just like when
27:24
you are going to... in -person networking session
27:29
or going to an event you have to set your mind
27:32
like i visualize it as putting your brain is
27:35
in a certain shape for the task that is going
27:37
to be required and so it's always counterproductive
27:42
to mold your brain in the i'm going to talk to
27:46
video shape and maybe it takes you 10 minutes
27:49
to get there 15 minutes for some people it takes
27:51
them an hour to get like in the mood for it And
27:55
if you just only do one video and hit stop recording
28:00
and then go to something else, you've wasted
28:02
so much of that potential and you will hate it
28:04
very quickly. Whereas if you just said, this
28:07
is my video recording day. Yes, I took an hour
28:10
of procrastinating and cleaning the house and
28:14
whatever before I hit record. But now that I'm
28:16
doing it, I can do 10 in a row, 12 in a row and
28:20
be done for the quarter. Absolutely. And you're
28:24
right on so many points. I didn't want to interrupt,
28:27
but you're right on point for just about all
28:30
of it. Let's bring this podcast full circle.
28:33
And if a listener wants to become more visible,
28:37
credible, and connected over the next 90 days,
28:41
what one habit would you tell them to start immediately?
28:47
So for someone who wants to become more visible,
28:50
credible, and connected, I will say that, first
28:56
of all, in terms of order of priority to get
29:00
it done, it's easy to be visible if you're well
29:05
connected. Because if you have the connections
29:07
that have the audience, they will promote you
29:11
to their audience. So you want to be connected
29:13
before you become visible. And... If you want
29:18
to create those connections, then it's much easier
29:21
to create those connections if you are credible.
29:24
Because again, if you're the introvert and you
29:28
don't want to spin yarn for hours until the person
29:31
says, fine, okay, I will email, which might work
29:34
for some people. I don't know. That's not the
29:37
way I think it works. So if you want instead
29:40
that when you reach out and say, oh my God, yeah,
29:43
you're the guy that did the seven keys to X,
29:46
Y, Z or whatever. If you want them to already
29:49
get who you are and why what you have to say
29:52
matters, then you need the credibility first.
29:54
So in terms of order, I would go with that. And
29:58
the way you build this credibility is not to
30:01
your pedigree. It's great once you have built
30:04
it. So today I'm able to say, I built the French
30:07
Entrepreneur Movement. We have 300 ,000 entrepreneurs.
30:10
I've written 11 books. I've done things. So it
30:14
helps. It opens doors because... In the French
30:17
market, at least, somebody, like it has happened
30:20
to me, I would go to a conference and go to the
30:23
speaker. And before I opened my mouth, it happened
30:25
recently. That person said, oh my God, I started,
30:30
they told me they started their business by being
30:33
an attendee at one of my seminars, like in 2016.
30:37
And then she was a female speaker. And then her
30:41
husband came in and he said, oh my God. approached
30:46
her when he was single based on a dating advice
30:51
I had recorded in a video on my YouTube channel
30:54
in 2009. So they were married thanks to that
30:57
YouTube video. And so in terms of creating that
31:01
connection, I didn't need to do any effort in
31:04
the 2020s because my content had done the work
31:08
in the 2000s and the 2010s. So the way that you
31:12
create this credibility... is not to think, oh
31:18
my God, I'm at a disadvantage because I don't
31:20
have this curriculum of content and things from
31:24
the past, but instead start creating it today.
31:27
Start figuring out today, how do I show my expertise?
31:32
How do I create that expertise if I don't have
31:34
it yet? One of the great ways is to hang out
31:37
with the experts. One of the great ways to hang
31:39
out with the experts is to reach out and to...
31:43
interview them for a podcast, interview them
31:45
for an article, interview them because then you
31:48
create that first connection, but still the expertise
31:52
and the brand name is associated to you. So for
31:55
instance, we are on Michael's podcast. And so
31:59
even somebody that might have found the video
32:02
because they Googled Sebastian Knight interview
32:05
or whatever to see if somebody from my audience
32:07
now knows Michael Foreman and we on your podcast.
32:12
are talking about networking and connections,
32:15
which is a topic that I haven't ever approached
32:18
in the last year of different interviews that
32:20
I've done. So in the mind of someone that came
32:25
in for me or randomly on this episode, the topic
32:30
gets associated with Michael because it's Michael's
32:33
home here. It's his podcast here. And so that's
32:37
what I would say. If somebody wants to create
32:38
this visibility, they need to... connections
32:41
if they want to be connected they need the credibility
32:44
and the way to create the credibility is to share
32:46
from your own expertise about what's the unique
32:49
need that's missing in the market that you can
32:52
fulfill or connecting with the experts to grab
32:56
this to grab the essence of that out of their
32:59
brains and package it in a way that people can
33:01
consume and some people have built empires by
33:04
doing this tim ferris for instance his podcast
33:07
is a great example of that Absolutely. That's
33:11
fantastic. Sebastian, first of all, this was
33:14
wonderful. I'm so glad you came on my podcast
33:17
because you have so much knowledge and you wanted
33:20
to share it. And it was just spectacular. If
33:24
somebody wanted to get hold of you, what's the
33:26
best way that they can get hold of you? Two things.
33:31
The first is if somebody is interested. Because
33:34
they're interested in creating videos and using
33:37
our amazing AI, they could go to our main website,
33:40
which is onetake .ai. But if they go to try,
33:44
which is T -R -Y, so try .onetake .ai, then they
33:48
are able to try it for free on their videos.
33:51
And if they want to reach out to me, then it's
33:54
really easy. It's my first name at onetake .ai
33:57
is my email. They can just reach out. That's
34:02
fantastic. This conversation reminds us that
34:06
strong business relationships are rarely built
34:09
through pressure. They're built through trust,
34:12
consistency, and genuine interest in helping
34:16
others succeed. When people see you as someone
34:20
who understands the industry and genuinely cares
34:23
about relationship, opportunities follow naturally.
34:27
That's the power of credibility over tactics.
34:31
Take one step this week. Instead of trying to
34:34
impress someone in your next conversation focus
34:38
on understanding them and sharing something useful
34:41
from your experience. You'll be surprised at
34:44
how quickly trust begins to grow. If you found
34:48
value in today's episode, make sure you like,
34:51
follow, and subscribe to Networking Unleashed,
34:54
Building Profitable Connections, so you keep
34:56
getting the best insights on networking and communication.
35:00
And share this episode with someone who believes
35:03
relationships are the foundation of business
35:06
success. If you'd like to help strengthen and
35:09
communicate and build meaningful professional
35:12
relationships, visit michelaforman .com to learn
35:17
how I work with professionals, teams, and organizations.
35:21
Sebastian, I want to just thank you again for
35:24
coming on my podcast. You are a blessing. Thank
35:27
you, Michael. All right, folks. A huge thank
35:33
you to our guests for sharing such incredible
35:35
insights today. And of course, a big shout out
35:39
to you, our amazing listeners, for tuning in
35:42
and spending your time with us. If you're interested
35:45
in my digital courses, being coached, or having
35:48
me come and talk to your company, just go to
35:51
Michael and fill out the request form. Remember,
35:55
networking isn't about being perfect. It's about
35:58
being present. So take what you've learned today,
36:01
get out there, and make some meaningful connections.
36:05
If you've enjoyed this episode, please don't
36:07
forget to subscribe. Leave us a review and share
36:11
it with someone who could use a little networking
36:13
inspiration. Let's keep the conversation going.
36:16
You can find me on Apple, Spotify, Pandora, YouTube,
36:21
or my website, foreman .com slash podcasts.