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Building a Real Estate Brand That Attracts Clients—Not Just Leads
Is online lead generation just a dopamine hit for desperate agents?
Chris Cook sits down with Josh Decaire, founder of Waypoint Media Solutions, to unpack the real truth behind building a sustainable real estate brand versus chasing cold leads.
From the flaws of short-term lead gen tactics to the emotional toll of endless follow-ups, they explore how agents can shift their mindset and energy toward building a long-term digital presence that actually works.
Chris shares his own struggles and revelations, while Josh drops practical insights on foundational marketing, CRMs, and why most agents…
The skinny
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