Ryan Bridge: We need more than agriculture to be successful

Early Edition with Ryan Bridge · Sep 30, 2025 · 2m · transcript

There’s nothing quite like watching a well-thought-out strategy come together and work.

And hats off to South Korea this morning — they’re absolutely smashing it when it comes to tourism.

The government set a goal: 30 million visitors a year by 2030.

In 2005, they had 6 million.

Last year? 16 million.

This year: they’re on track to hit 20 million.

This isn’t happening by chance — it’s happening by design.

Government and business have come together and gone all in on infrastructure and law changes.

They’re extending an electronic visa-free travel pass.

By the start of next year, they’ll have…