Developers as Creatives
The rise of developers -- as buyers, as influencers, as a creative class -- is a direct result of "software eating the world", and of key shifts in IT from on-prem to cloud & SaaS to the API economy, where application programming interfaces are essentially building blocks for innovation. Developers therefore not only play an outsized role in high-performing tech companies -- but managing and motivating them is actually critical in ALL companies, since every company is a tech company (whether they know it or not).
As every industry turns digital, and a company's interface to their customers IS…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.