Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#854: PGA TOUR's Zach Carlson on creating an amazing fan experience
In an era dominated by high-definition home entertainment and endless digital distractions, what does it take to convince a fan that a live, in-person experience is not just worth their time and money, but is something they can't afford to miss?
Agility requires not just having a plan, but building a system to listen and respond to your audience in real time. It’s about turning feedback from a retrospective report into an in-the-moment action plan.
Following the recent Qualtrics X4 Summit in Seattle, we're going to talk about what it takes to engineer a world-class fan experience. We'll…
The skinny
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