Vuori’s Blueprint for International Brand Growth
Scaling globally without losing the core identity and product quality that built early brand loyalty remains one of retail's hardest execution challenges. In this episode of the Global Lens podcast series, host Lavina Suthenthiran speaks with Ashley Kechter, Global President of Vuori, about the mechanics of international expansion and how brands can scale globally while protecting their core DNA. INSIDE THE EPISODE: - Protecting Brand DNA at Scale: Why successful global rollouts rely on preserving the distinct feeling and lifestyle identity behind the product rather than treating expansion as…
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