Sprinkles Co-Founder, Candace Nelson, On Building A Brand From Scratch
I'm joined by Candace Nelson, the serial entrepreneur known for co-founding Sprinkles, the world's first cupcake bakery and ATM. She takes us behind-the-scenes on how she bootstrapped Sprinkles and revolutionized the dessert industry. She shares tangible tips for bringing your branding vision to life, explains why you should be leaning into your feminine side as a woman in business, and highlights the role that community and mentorship have played in her success.
Candace's latest book, Sweet Success, is a beginner's guide to entrepreneurship from the lens of a first-time founder. She talks…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.