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Preparing Retail for What's Next with Wesley Wilson on AI Innovation | CGF 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  this
• 0:00
  is
• 0:00
  omnitalk
• 0:01
  Retail.
• 0:01
  I'm
• 0:01
  Chris
• 0:01
  Walton.
• 0:02
  I'm
• 0:02
  coming
• 0:02
  to
• 0:02
  you
• 0:02
  live
• 0:03
  from
• 0:03
  day
• 0:03
  three
• 0:04
  at
• 0:04
  the
• 0:04
  Consumer
• 0:04
  Goods
• 0:05
  Forum
• 0:05
  Global
• 0:06
  Summit
• 0:06
  in
• 0:06
  Vienna,
• 0:07
  Austria.
• 0:07
  And
• 0:07
  we
• 0:08
  are
• 0:08
  of
• 0:08
  course
• 0:08
  in
• 0:08
  the
• 0:08
  CGF
• 0:09
  Leadership
• 0:09
  Studio,
• 0:10
  which
• 0:10
  is
• 0:10
  sponsored
• 0:11
  by
• 0:11
  Vuzion.
• 0:12
  Now,
• 0:12
  joining
• 0:12
  me
• 0:12
  is
• 0:12
  a
• 0:13
  man,
• 0:13
  this
• 0:13
  is
• 0:14
  his
• 0:14
  second
• 0:14
  time
• 0:15
  with
• 0:15
  us.
• 0:15
  We
• 0:15
  interviewed
• 0:16
  him
• 0:16
  last
• 0:16
  year
• 0:16
  at
• 0:17
  cgf.
• 0:17
  And
• 0:18
  of
• 0:18
  course
• 0:18
  I'm
• 0:18
  talking
• 0:18
  about
• 0:19
  Wesley
• 0:19
  Wilson,
• 0:20
  who's
• 0:20
  the
• 0:20
  regional
• 0:20
  director
• 0:21
  of
• 0:21
  North
• 0:21
  America
• 0:22
  for
• 0:22
  the
• 0:23
  Consumer
• 0:23
  Goods
• 0:23
  Forum
• 0:23
  for
• 0:24
  cgf.
• 0:24
  Wesley,
• 0:25
  how
• 0:25
  are
• 0:25
  you
• 0:25
  doing
• 0:25
  today?
• 0:25
  How's
• 0:26
  day
• 0:26
  three?
• 0:26
  How
• 0:26
  are
• 0:26
  you
• 0:26
  holding
• 0:26
  up?
• 0:27
  Excellent,
• 0:27
  excellent,
• 0:28
  excellent.
• 0:28
  Great
• 0:28
  week.
• 0:29
  Thank
• 0:29
  you
• 0:29
  for
• 0:29
  having
• 0:29
  me.
• 0:30
  Yeah.
• 0:30
  You
• 0:30
  holding
• 0:30
  up?
• 0:30
  Yeah,
• 0:31
  yeah.
• 0:31
  In
• 0:31
  the
• 0:32
  home
• 0:32
  stretch
• 0:32
  here
• 0:32
  today.
• 0:33
  This
• 0:33
  is
• 0:33
  fun.
• 0:33
  Yeah,
• 0:34
  it's
• 0:34
  great
• 0:34
  to
• 0:34
  see
• 0:34
  everything,
• 0:35
  right?
• 0:35
  Yeah.
• 0:35
  It's
• 0:35
  a
• 0:35
  culmination
• 0:36
  of
• 0:36
  a
• 0:36
  lot
• 0:36
  of
• 0:36
  work,
• 0:36
  right?
• 0:37
  It
• 0:37
  is,
• 0:37
  it
• 0:37
  is,
• 0:37
  it
• 0:37
  is.
• 0:38
  It's
• 0:38
  fun
• 0:38
  to
• 0:38
  see
• 0:39
  the,
• 0:39
  the
• 0:39
  work
• 0:39
  that
• 0:39
  the
• 0:40
  team
• 0:40
  has
• 0:40
  put
• 0:40
  together
• 0:40
  and
• 0:41
  it's
• 0:41
  just
• 0:42
  fun
• 0:42
  to
• 0:42
  see
• 0:42
  the
• 0:42
  magic
• 0:43
  happen
• 0:43
  and
• 0:43
  to
• 0:44
  see
• 0:44
  everyone
• 0:44
  enjoy
• 0:44
  it
• 0:45
  and
• 0:45
  get
• 0:45
  so
• 0:45
  much
• 0:45
  from
• 0:45
  it.
• 0:46
  I
• 0:46
  bet,
• 0:46
  I
• 0:46
  bet.
• 0:47
  No
• 0:47
  doubt,
• 0:47
  no
• 0:47
  doubt.
• 0:48
  So
• 0:48
  when
• 0:48
  we
• 0:48
  spoke
• 0:48
  to
• 0:48
  you
• 0:49
  last
• 0:49
  year,
• 0:49
  I
• 0:49
  remember
• 0:49
  you
• 0:49
  were
• 0:49
  pretty
• 0:50
  new
• 0:50
  in
• 0:50
  roll,
• 0:50
  like
• 0:50
  six
• 0:51
  months,
• 0:51
  right?
• 0:52
  Not
• 0:52
  even,
• 0:52
  not
• 0:53
  even
• 0:53
  six
• 0:53
  months.
• 0:53
  Yeah,
• 0:54
  yeah,
• 0:55
  yeah.
• 0:55
  You
• 0:55
  were
• 0:55
  like
• 0:55
  very,
• 0:56
  very
• 0:56
  new.
• 0:56
  You're
• 0:56
  like,
• 0:57
  sure,
• 0:57
  I'll
• 0:57
  talk
• 0:57
  to
• 0:58
  you,
• 0:58
  but
• 0:58
  I
• 0:58
  don't
• 0:58
  know
• 0:58
  what
• 0:59
  I'm
• 0:59
  gonna
• 0:59
  say
• 1:00
  exactly.
• 1:00
  Yeah,
• 1:01
  but,
• 1:01
  but
• 1:01
  try
• 1:01
  to
• 1:01
  explain
• 1:02
  this,
• 1:02
  but
• 1:02
  funny
• 1:02
  enough,
• 1:02
  I
• 1:03
  went
• 1:03
  back
• 1:03
  and
• 1:03
  I
• 1:04
  looked
• 1:04
  at
• 1:04
  what
• 1:04
  you
• 1:04
  said
• 1:04
  and
• 1:05
  you,
• 1:05
  you
• 1:05
  really
• 1:06
  outlined
• 1:06
  three
• 1:06
  pillars
• 1:07
  already
• 1:07
  in
• 1:08
  your,
• 1:08
  in
• 1:08
  your
• 1:08
  short
• 1:08
  time
• 1:09
  in
• 1:09
  role.
• 1:09
  You
• 1:09
  said
• 1:09
  you're
• 1:10
  focused
• 1:10
  on
• 1:10
  leadership
• 1:11
  development.
• 1:11
  Yeah.
• 1:12
  Industry
• 1:12
  wide
• 1:12
  innovation.
• 1:13
  Yes.
• 1:13
  And
• 1:14
  also
• 1:14
  making
• 1:14
  an
• 1:15
  impact.
• 1:15
  Yes.
• 1:16
  So
• 1:16
  I'm
• 1:16
  curious,
• 1:17
  which
• 1:17
  of
• 1:17
  those
• 1:18
  three
• 1:18
  have
• 1:19
  demand
• 1:19
  demanded
• 1:20
  in
• 1:20
  the
• 1:20
  past
• 1:20
  year?
• 1:21
  Most
• 1:21
  of
• 1:21
  your
• 1:22
  time.
• 1:23
  And
• 1:23
  is
• 1:23
  that
• 1:23
  what
• 1:23
  you
• 1:24
  expected
• 1:24
  going
• 1:24
  in?
• 1:25
  That's
• 1:26
  a
• 1:26
  good
• 1:26
  question.
• 1:26
  So
• 1:27
  those
• 1:27
  three
• 1:27
  themes
• 1:27
  have
• 1:28
  stuck
• 1:28
  for
• 1:28
  us,
• 1:28
  right?
• 1:29
  I
• 1:29
  mean,
• 1:29
  those
• 1:29
  are
• 1:29
  at
• 1:30
  the
• 1:30
  very
• 1:30
  heart
• 1:30
  of
• 1:31
  what
• 1:31
  we
• 1:31
  do.
• 1:32
  I
• 1:32
  would
• 1:33
  say
• 1:33
  that
• 1:35
  the
• 1:35
  thing
• 1:35
  that
• 1:35
  I've
• 1:36
  ended
• 1:36
  up
• 1:36
  spending
• 1:37
  the
• 1:37
  most
• 1:38
  time
• 1:38
  on
• 1:39
  is
• 1:39
  actually
• 1:40
  developing
• 1:42
  our
• 1:42
  innovation
• 1:43
  activities.
• 1:43
  Oh,
• 1:43
  really?
• 1:44
  So
• 1:44
  I
• 1:45
  think
• 1:45
  that
• 1:46
  especially
• 1:47
  as
• 1:47
  we
• 1:47
  think
• 1:47
  about
• 1:48
  San
• 1:48
  Francisco
• 1:49
  and
• 1:49
  2027
• 1:50
  and
• 1:50
  kind
• 1:50
  of
• 1:50
  leaning
• 1:51
  into
• 1:51
  that,
• 1:51
  it
• 1:52
  really
• 1:52
  has
• 1:52
  been
• 1:52
  a
• 1:53
  process,
• 1:53
  even
• 1:54
  kind
• 1:54
  of
• 1:54
  looking
• 1:54
  in
• 1:55
  the
• 1:55
  process
• 1:55
  of
• 1:55
  this
• 1:55
  year.
• 1:57
  Leadership
• 1:57
  is
• 1:58
  of
• 1:58
  course
• 1:58
  at
• 1:58
  the
• 1:58
  heart
• 1:58
  of
• 1:59
  cgf.
• 1:59
  CGF
• 2:00
  does
• 2:00
  this
• 2:00
  really
• 2:01
  well
• 2:01
  and
• 2:02
  that
• 2:02
  we
• 2:03
  really
• 2:03
  kind
• 2:03
  of
• 2:03
  have
• 2:03
  more
• 2:04
  established
• 2:04
  impact.
• 2:05
  That's
• 2:05
  true
• 2:05
  as
• 2:06
  well.
• 2:07
  And
• 2:07
  so
• 2:07
  CGF
• 2:08
  just
• 2:08
  does
• 2:08
  that
• 2:08
  in
• 2:09
  a
• 2:09
  really
• 2:09
  excellent
• 2:09
  way.
• 2:10
  We
• 2:10
  do
• 2:11
  innovation
• 2:11
  well
• 2:11
  as
• 2:11
  well,
• 2:12
  but
• 2:13
  we
• 2:13
  have
• 2:13
  the
• 2:13
  opportunity
• 2:14
  to
• 2:14
  kind
• 2:14
  of
• 2:14
  take
• 2:15
  that
• 2:15
  to
• 2:15
  the
• 2:15
  next
• 2:15
  level.
• 2:16
  In
• 2:16
  kind
• 2:16
  of
• 2:16
  the
• 2:16
  US
• 2:17
  Environment
• 2:17
  and
• 2:17
  leaning
• 2:18
  into
• 2:18
  San
• 2:18
  Francisco.
• 2:19
  So
• 2:19
  I
• 2:20
  think
• 2:20
  I
• 2:21
  have
• 2:21
  been
• 2:21
  surprised
• 2:22
  to
• 2:22
  be
• 2:22
  spending
• 2:23
  and
• 2:23
  delighted
• 2:23
  actually
• 2:24
  to
• 2:24
  be
• 2:24
  spending
• 2:25
  more
• 2:25
  of
• 2:25
  my
• 2:25
  time
• 2:25
  there
• 2:27
  over
• 2:27
  the
• 2:27
  course
• 2:27
  of
• 2:27
  this
• 2:27
  year.
• 2:28
  Yeah,
• 2:28
  that
• 2:28
  wouldn't
• 2:28
  have
• 2:28
  been
• 2:28
  on
• 2:29
  my
• 2:29
  bingo
• 2:29
  card
• 2:29
  too.
• 2:29
  Of
• 2:30
  the
• 2:30
  three
• 2:30
  innovations,
• 2:31
  I
• 2:31
  wouldn't
• 2:31
  have.
• 2:31
  Thought
• 2:31
  that
• 2:31
  where
• 2:32
  I
• 2:32
  thought
• 2:32
  it
• 2:32
  was
• 2:32
  gonna
• 2:32
  be.
• 2:33
  I
• 2:33
  wouldn't
• 2:33
  have
• 2:33
  thought
• 2:33
  that
• 2:34
  either.
• 2:34
  No.
• 2:34
  But
• 2:34
  the
• 2:34
  board
• 2:35
  has
• 2:35
  kind
• 2:35
  of
• 2:35
  leaned
• 2:35
  in
• 2:36
  of
• 2:36
  cgf,
• 2:37
  has
• 2:37
  leaned
• 2:38
  in
• 2:38
  there
• 2:38
  and
• 2:38
  said,
• 2:38
  like,
• 2:39
  with
• 2:39
  the
• 2:39
  selection
• 2:39
  of
• 2:40
  San
• 2:40
  Francisco
• 2:41
  and
• 2:41
  kind
• 2:41
  of
• 2:41
  recognition
• 2:42
  of
• 2:42
  the
• 2:42
  disruption
• 2:43
  that's
• 2:43
  going
• 2:43
  on
• 2:44
  in
• 2:44
  the
• 2:44
  industry,
• 2:45
  really
• 2:45
  saying,
• 2:46
  like,
• 2:46
  hey,
• 2:46
  we
• 2:47
  recognize
• 2:47
  that
• 2:48
  change
• 2:49
  is
• 2:49
  happening
• 2:49
  and
• 2:50
  so
• 2:50
  help
• 2:50
  us
• 2:51
  innovate,
• 2:51
  help
• 2:51
  us
• 2:52
  look
• 2:52
  at
• 2:52
  this,
• 2:52
  help
• 2:52
  us
• 2:52
  lean
• 2:53
  into
• 2:53
  this.
• 2:53
  Cool.
• 2:54
  And
• 2:54
  just
• 2:54
  so
• 2:55
  everyone
• 2:55
  back
• 2:55
  home
• 2:55
  knows
• 2:56
  too,
• 2:56
  especially
• 2:56
  if
• 2:56
  you're
• 2:57
  in
• 2:57
  the
• 2:57
  grocery
• 2:57
  industry
• 2:57
  or
• 2:57
  the
• 2:58
  CPG
• 2:59
  in
• 2:59
  North
• 2:59
  America,
• 3:00
  what
• 3:00
  Wesley's
• 3:01
  talking
• 3:01
  about
• 3:01
  is
• 3:01
  CGF's
• 3:02
  going
• 3:02
  to
• 3:02
  be
• 3:02
  in
• 3:02
  San
• 3:02
  Francisco
• 3:03
  next
• 3:03
  year.
• 3:04
  Right.
• 3:04
  And
• 3:04
  so,
• 3:04
  yeah,
• 3:04
  so
• 3:05
  if
• 3:05
  you're
• 3:05
  interested
• 3:05
  and
• 3:05
  have
• 3:05
  never
• 3:06
  been
• 3:06
  able
• 3:06
  to
• 3:06
  get
• 3:06
  out
• 3:06
  to
• 3:06
  Amsterdam
• 3:07
  last
• 3:07
  year
• 3:07
  or
• 3:08
  Vienna
• 3:08
  this
• 3:09
  year,
• 3:09
  keep
• 3:09
  a
• 3:09
  lookout
• 3:10
  for
• 3:10
  that
• 3:10
  because
• 3:10
  it's
• 3:10
  going
• 3:10
  to
• 3:10
  be
• 3:11
  coming
• 3:11
  our
• 3:11
  way.
• 3:12
  U.S.
• 3:12
  americans
• 3:13
  way.
• 3:13
  8Th
• 3:13
  through
• 3:14
  11th,
• 3:14
  June
• 3:14
  8th
• 3:15
  through
• 3:15
  11th,
• 3:16
  2027.
• 3:16
  Awesome.
• 3:17
  San
• 3:18
  Fran,
• 3:18
  one
• 3:18
  of
• 3:19
  my
• 3:19
  favorite
• 3:19
  cities
• 3:20
  ever.
• 3:20
  I
• 3:20
  loved
• 3:21
  living
• 3:21
  there.
• 3:21
  Loved
• 3:21
  there
• 3:21
  for
• 3:22
  four
• 3:22
  years.
• 3:22
  Can't
• 3:22
  wait
• 3:23
  to
• 3:23
  get
• 3:23
  back.
• 3:23
  All
• 3:24
  right.
• 3:24
  The
• 3:24
  other
• 3:24
  thing
• 3:24
  you
• 3:24
  talked
• 3:25
  about
• 3:25
  last
• 3:25
  year
• 3:25
  was
• 3:25
  the
• 3:26
  trade
• 3:26
  off
• 3:26
  between
• 3:28
  affordability
• 3:28
  and
• 3:29
  wellness.
• 3:29
  So
• 3:30
  I'm
• 3:30
  curious,
• 3:30
  where
• 3:31
  in
• 3:31
  your
• 3:31
  mind
• 3:31
  does
• 3:32
  that
• 3:32
  tension
• 3:32
  stand
• 3:33
  now?
• 3:33
  Is
• 3:33
  it
• 3:34
  still,
• 3:34
  is
• 3:35
  it,
• 3:35
  is
• 3:35
  it
• 3:35
  worse?
• 3:35
  Is
• 3:36
  it
• 3:36
  better?
• 3:36
  Is
• 3:36
  it
• 3:36
  about
• 3:36
  the
• 3:36
  same?
• 3:37
  Like,
• 3:37
  what's
• 3:38
  your
• 3:38
  summation
• 3:38
  of
• 3:38
  that?
• 3:38
  Yeah,
• 3:39
  I,
• 3:39
  I
• 3:39
  think
• 3:39
  that
• 3:40
  there.
• 3:40
  That
• 3:41
  tension,
• 3:41
  of
• 3:41
  course
• 3:42
  is
• 3:42
  there.
• 3:42
  I
• 3:43
  think
• 3:43
  the,
• 3:43
  the
• 3:44
  instability
• 3:45
  of
• 3:45
  the
• 3:46
  macroeconomic
• 3:46
  environment.
• 3:47
  There
• 3:47
  are
• 3:47
  a
• 3:47
  lot
• 3:47
  of
• 3:48
  things
• 3:48
  going
• 3:48
  on
• 3:49
  both
• 3:49
  with
• 3:49
  supply
• 3:50
  chains,
• 3:50
  tariffs,
• 3:51
  other
• 3:51
  things
• 3:51
  that
• 3:52
  have,
• 3:53
  that
• 3:53
  have
• 3:53
  really
• 3:53
  impacted
• 3:54
  that
• 3:54
  and
• 3:54
  continued
• 3:55
  to
• 3:55
  exacerbate
• 3:56
  that
• 3:56
  tension.
• 3:57
  I
• 3:57
  think
• 3:57
  the
• 3:57
  challenge
• 3:58
  for
• 3:58
  the
• 3:58
  industry
• 4:00
  is
• 4:00
  to
• 4:00
  really.
• 4:01
  And
• 4:02
  there
• 4:02
  have
• 4:02
  been
• 4:03
  some
• 4:03
  good
• 4:03
  sessions
• 4:03
  around
• 4:05
  GLP1s.
• 4:06
  They're
• 4:06
  not
• 4:07
  everything,
• 4:07
  but
• 4:07
  they
• 4:07
  are
• 4:07
  kind
• 4:08
  of
• 4:08
  a
• 4:08
  catalyst
• 4:08
  for
• 4:08
  this
• 4:09
  conversation.
• 4:10
  And
• 4:10
  what
• 4:10
  you
• 4:10
  do
• 4:11
  see
• 4:11
  and
• 4:11
  what
• 4:11
  kind
• 4:11
  of
• 4:11
  this,
• 4:12
  some
• 4:12
  of
• 4:12
  this
• 4:12
  research
• 4:12
  is
• 4:13
  showing,
• 4:13
  which
• 4:13
  is
• 4:14
  we've
• 4:14
  released
• 4:14
  in
• 4:15
  partnership
• 4:15
  with
• 4:15
  some
• 4:15
  of
• 4:16
  the
• 4:16
  consulting
• 4:16
  firms,
• 4:17
  is
• 4:17
  that
• 4:17
  there
• 4:18
  is
• 4:18
  this,
• 4:20
  let's
• 4:20
  call
• 4:20
  it
• 4:21
  a
• 4:21
  flight
• 4:21
  to
• 4:22
  nutritional
• 4:23
  quality.
• 4:23
  Okay,
• 4:24
  so
• 4:24
  you
• 4:24
  do
• 4:24
  see.
• 4:25
  Heard
• 4:25
  that
• 4:25
  a
• 4:25
  lot
• 4:25
  of
• 4:26
  people.
• 4:26
  And
• 4:26
  so
• 4:26
  there.
• 4:27
  But
• 4:27
  there
• 4:27
  is
• 4:27
  that
• 4:27
  kind
• 4:28
  of
• 4:28
  tension.
• 4:29
  How
• 4:29
  do
• 4:29
  you
• 4:29
  provide,
• 4:30
  like
• 4:30
  nutritional
• 4:31
  quality
• 4:31
  and
• 4:32
  that's
• 4:32
  really
• 4:32
  what
• 4:33
  the
• 4:33
  customer
• 4:33
  is
• 4:33
  looking
• 4:34
  for
• 4:34
  instead
• 4:34
  of
• 4:35
  quantity?
• 4:36
  How
• 4:36
  do
• 4:36
  you
• 4:36
  do
• 4:37
  that
• 4:37
  in
• 4:37
  a
• 4:37
  way
• 4:37
  that
• 4:37
  is
• 4:38
  efficient
• 4:38
  and
• 4:39
  is
• 4:39
  affordable.
• 4:39
  And
• 4:40
  when
• 4:40
  some
• 4:40
  of
• 4:40
  your
• 4:41
  traditional
• 4:42
  levers
• 4:42
  for
• 4:43
  affordability
• 4:44
  fall
• 4:44
  away
• 4:45
  because
• 4:45
  of
• 4:46
  these
• 4:46
  pressures,
• 4:47
  and
• 4:47
  how
• 4:47
  do
• 4:47
  you
• 4:47
  find
• 4:47
  new
• 4:48
  levers
• 4:48
  in
• 4:49
  the
• 4:49
  supply
• 4:49
  chain,
• 4:50
  in
• 4:50
  the
• 4:50
  ecosystem,
• 4:51
  so
• 4:51
  that
• 4:52
  the
• 4:52
  industry
• 4:52
  can
• 4:53
  continue
• 4:53
  to
• 4:53
  deliver
• 4:53
  that
• 4:54
  for
• 4:55
  customers
• 4:55
  and
• 4:55
  their
• 4:55
  families?
• 4:56
  Wesley,
• 4:56
  are
• 4:57
  you
• 4:57
  feeling
• 4:57
  that
• 4:57
  AI
• 4:57
  is
• 4:58
  one
• 4:58
  of
• 4:58
  those
• 4:58
  levers
• 4:59
  for
• 4:59
  the
• 4:59
  industry
• 4:59
  too?
• 5:00
  Yeah.
• 5:00
  You
• 5:01
  are?
• 5:01
  Definitely.
• 5:01
  How
• 5:01
  so?
• 5:02
  I
• 5:02
  think
• 5:04
  AI,
• 5:05
  Well,
• 5:05
  I
• 5:06
  think
• 5:06
  wellness,
• 5:07
  nutrition,
• 5:08
  health,
• 5:09
  it's
• 5:10
  personalized.
• 5:11
  That
• 5:11
  personalization
• 5:13
  leads
• 5:13
  to
• 5:13
  a
• 5:13
  complexity
• 5:14
  for
• 5:14
  industry.
• 5:15
  And
• 5:16
  AI
• 5:17
  can
• 5:17
  be
• 5:17
  good
• 5:18
  if
• 5:18
  applied
• 5:19
  correctly.
• 5:20
  And
• 5:20
  that
• 5:21
  I
• 5:21
  think
• 5:21
  the
• 5:21
  industry
• 5:22
  is
• 5:22
  still
• 5:22
  learning,
• 5:23
  but
• 5:23
  it
• 5:23
  is
• 5:24
  a
• 5:24
  lever.
• 5:24
  It
• 5:24
  is
• 5:25
  a
• 5:25
  tool
• 5:25
  that
• 5:25
  can
• 5:26
  help
• 5:26
  you
• 5:26
  to
• 5:26
  deal
• 5:26
  with
• 5:27
  complexity
• 5:27
  efficiently.
• 5:29
  And
• 5:29
  so
• 5:29
  taking.
• 5:30
  I
• 5:31
  think
• 5:31
  there
• 5:31
  are
• 5:31
  a
• 5:31
  lot
• 5:31
  of
• 5:31
  things
• 5:32
  in
• 5:32
  the
• 5:32
  wellness
• 5:32
  and
• 5:33
  the
• 5:33
  nutritional
• 5:33
  space
• 5:34
  that
• 5:34
  if
• 5:35
  you
• 5:35
  look
• 5:35
  back
• 5:35
  two
• 5:35
  or
• 5:36
  three
• 5:36
  years,
• 5:36
  we
• 5:36
  really
• 5:37
  would
• 5:38
  have
• 5:38
  had
• 5:38
  a
• 5:38
  hard
• 5:38
  time
• 5:39
  doing.
• 5:39
  Right.
• 5:40
  But
• 5:40
  now
• 5:40
  you
• 5:41
  are
• 5:41
  able
• 5:41
  to
• 5:41
  deploy
• 5:42
  large
• 5:43
  language
• 5:43
  models
• 5:43
  in
• 5:44
  a
• 5:44
  way
• 5:44
  that
• 5:45
  help
• 5:45
  you
• 5:45
  deal
• 5:45
  with
• 5:46
  that
• 5:46
  complexity
• 5:47
  in
• 5:47
  a
• 5:47
  sophisticated
• 5:48
  and
• 5:48
  an
• 5:48
  efficient
• 5:49
  way,
• 5:49
  and
• 5:50
  you're
• 5:50
  able
• 5:50
  to
• 5:51
  deliver
• 5:51
  that
• 5:52
  in
• 5:52
  a.
• 5:53
  Deliver
• 5:54
  that
• 5:54
  value
• 5:54
  to
• 5:55
  the
• 5:55
  customer
• 5:56
  in
• 5:56
  a
• 5:56
  way
• 5:56
  that
• 5:57
  they
• 5:57
  can
• 5:57
  access.
• 5:58
  Yeah,
• 5:58
  yeah,
• 5:59
  yeah,
• 5:59
  that
• 5:59
  makes
• 5:59
  sense.
• 5:59
  We've
• 5:59
  heard
• 6:00
  that
• 6:00
  part
• 6:00
  and
• 6:00
  parcel
• 6:00
  from
• 6:00
  almost
• 6:01
  everyone
• 6:01
  we've
• 6:01
  interviewed
• 6:02
  here
• 6:02
  at
• 6:02
  the
• 6:02
  conference
• 6:02
  too.
• 6:03
  Is
• 6:03
  that
• 6:03
  right?
• 6:03
  Yeah,
• 6:03
  it
• 6:03
  is.
• 6:04
  It
• 6:04
  has
• 6:05
  been
• 6:05
  a
• 6:05
  really
• 6:05
  palpable
• 6:06
  theme
• 6:06
  of
• 6:06
  the
• 6:07
  interviews
• 6:07
  I've
• 6:07
  conducted.
• 6:08
  I
• 6:08
  think
• 6:08
  I've
• 6:08
  conducted
• 6:08
  almost
• 6:08
  20
• 6:09
  now.
• 6:09
  I've
• 6:10
  heard
• 6:10
  that
• 6:10
  almost
• 6:10
  to
• 6:10
  a
• 6:11
  person.
• 6:11
  I
• 6:11
  think
• 6:11
  there
• 6:12
  are
• 6:12
  some
• 6:13
  part
• 6:13
  of
• 6:13
  the
• 6:13
  conversation
• 6:14
  yesterday.
• 6:15
  Of
• 6:15
  course
• 6:15
  there
• 6:15
  are
• 6:16
  the.
• 6:16
  I
• 6:16
  think
• 6:16
  there
• 6:17
  are
• 6:17
  the
• 6:17
  large
• 6:18
  language
• 6:18
  models
• 6:19
  that
• 6:19
  everyone
• 6:19
  knows
• 6:20
  about
• 6:20
  and
• 6:20
  kind
• 6:21
  of
• 6:21
  that
• 6:21
  are
• 6:21
  out
• 6:21
  there
• 6:21
  in
• 6:22
  the
• 6:22
  ecosystem.
• 6:22
  But
• 6:23
  part
• 6:23
  of
• 6:23
  the
• 6:23
  conversation,
• 6:24
  one
• 6:24
  of
• 6:24
  the
• 6:24
  sessions
• 6:25
  that
• 6:25
  we
• 6:25
  put
• 6:26
  together
• 6:27
  yesterday
• 6:27
  with
• 6:28
  partners
• 6:28
  and
• 6:29
  members,
• 6:29
  Nvidia
• 6:30
  Blue
• 6:30
  Yonder,
• 6:31
  Microsoft,
• 6:32
  was
• 6:33
  how
• 6:33
  do
• 6:33
  you
• 6:34
  use
• 6:34
  open
• 6:34
  source
• 6:35
  as
• 6:35
  part
• 6:36
  of
• 6:36
  your
• 6:36
  tech
• 6:36
  stack
• 6:37
  to
• 6:38
  really
• 6:39
  help
• 6:39
  to
• 6:40
  drive
• 6:40
  that
• 6:40
  efficiency?
• 6:41
  So
• 6:41
  can
• 6:41
  you
• 6:41
  bring.
• 6:43
  How
• 6:43
  is
• 6:43
  open
• 6:43
  source
• 6:44
  not
• 6:44
  only
• 6:44
  a
• 6:44
  part
• 6:45
  of
• 6:45
  your
• 6:45
  technology
• 6:46
  decision,
• 6:46
  but
• 6:47
  how
• 6:47
  is
• 6:47
  it
• 6:47
  a
• 6:47
  business
• 6:48
  decision
• 6:48
  so
• 6:49
  that
• 6:49
  you
• 6:49
  can
• 6:49
  help
• 6:49
  to
• 6:50
  keep
• 6:50
  costs
• 6:50
  down,
• 6:51
  so
• 6:51
  you
• 6:51
  can
• 6:51
  help
• 6:51
  to
• 6:52
  keep
• 6:52
  transparency
• 6:53
  and
• 6:53
  again,
• 6:54
  deliver
• 6:54
  that
• 6:54
  value
• 6:55
  for
• 6:55
  the
• 6:55
  customer.
• 6:56
  Yeah,
• 6:56
  because
• 6:56
  it
• 6:56
  all
• 6:56
  comes
• 6:56
  back
• 6:57
  to
• 6:57
  the
• 6:57
  customer.
• 6:57
  At
• 6:57
  the
• 6:57
  end
• 6:57
  of
• 6:57
  the
• 6:57
  day,
• 6:58
  the
• 6:58
  customer's
• 6:58
  gonna
• 6:58
  demand
• 6:59
  value,
• 6:59
  but
• 6:59
  they're
• 6:59
  also.
• 7:00
  The
• 7:00
  other
• 7:00
  thing
• 7:00
  I've
• 7:00
  heard
• 7:01
  from
• 7:01
  every
• 7:01
  interview
• 7:02
  I've
• 7:02
  done,
• 7:02
  literally
• 7:02
  to
• 7:03
  a
• 7:03
  person,
• 7:03
  again,
• 7:03
  is
• 7:04
  they
• 7:04
  are,
• 7:04
  like
• 7:04
  you
• 7:05
  said,
• 7:05
  they're
• 7:05
  demanding
• 7:05
  more
• 7:07
  nutrition
• 7:07
  from
• 7:08
  what
• 7:08
  they're
• 7:08
  eating.
• 7:08
  Yes.
• 7:09
  Yeah,
• 7:09
  nutrition,
• 7:10
  definitely
• 7:10
  a
• 7:11
  flight
• 7:11
  to
• 7:11
  nutritional
• 7:12
  quality.
• 7:12
  Yep.
• 7:12
  Yeah,
• 7:12
  and
• 7:13
  I'm
• 7:13
  come
• 7:13
  back
• 7:13
  to
• 7:13
  GLP1s
• 7:14
  in
• 7:14
  a
• 7:14
  sec.
• 7:14
  But
• 7:14
  before
• 7:14
  I
• 7:14
  do,
• 7:15
  you
• 7:15
  know,
• 7:15
  it's
• 7:16
  funny,
• 7:16
  like
• 7:16
  you
• 7:16
  were
• 7:16
  only
• 7:16
  enrolled
• 7:17
  for
• 7:17
  a
• 7:17
  little
• 7:17
  bit
• 7:17
  of
• 7:17
  time.
• 7:18
  But
• 7:18
  there
• 7:18
  was
• 7:18
  another
• 7:19
  nugget
• 7:19
  I
• 7:19
  pulled
• 7:19
  out
• 7:19
  from
• 7:20
  your
• 7:20
  interview
• 7:20
  too.
• 7:20
  And
• 7:21
  you
• 7:21
  said,
• 7:21
  you
• 7:21
  said
• 7:21
  that,
• 7:22
  you
• 7:22
  know,
• 7:22
  AI
• 7:22
  and
• 7:22
  digital,
• 7:23
  they're
• 7:23
  very
• 7:23
  competitive
• 7:24
  issues.
• 7:24
  I
• 7:24
  think
• 7:24
  those
• 7:24
  were
• 7:25
  your
• 7:25
  exact
• 7:25
  words.
• 7:25
  Yeah.
• 7:25
  But
• 7:26
  you
• 7:26
  also
• 7:26
  said
• 7:26
  there
• 7:27
  are
• 7:27
  pre
• 7:27
  competitive
• 7:28
  elements
• 7:28
  to
• 7:29
  them
• 7:29
  that
• 7:30
  require
• 7:30
  collaboration.
• 7:31
  So
• 7:31
  what
• 7:31
  did
• 7:32
  you
• 7:32
  mean
• 7:32
  by
• 7:32
  that
• 7:32
  now
• 7:33
  that
• 7:33
  you're
• 7:33
  in
• 7:33
  and
• 7:34
  what
• 7:34
  perspective
• 7:34
  you
• 7:34
  have
• 7:35
  on
• 7:35
  it
• 7:35
  now?
• 7:35
  I
• 7:36
  think
• 7:36
  in,
• 7:36
  in
• 7:36
  any
• 7:37
  innovation
• 7:37
  space
• 7:38
  there
• 7:39
  is
• 7:39
  a
• 7:40
  kind
• 7:40
  of
• 7:41
  pre
• 7:41
  competitive.
• 7:41
  We're
• 7:42
  figuring
• 7:42
  this
• 7:43
  out
• 7:43
  together,
• 7:43
  right?
• 7:44
  We're
• 7:44
  figuring
• 7:44
  some
• 7:45
  of
• 7:45
  the
• 7:45
  fundamentals
• 7:46
  out,
• 7:46
  but
• 7:46
  then
• 7:47
  is
• 7:47
  the
• 7:47
  application
• 7:48
  of,
• 7:49
  okay,
• 7:49
  this
• 7:49
  is
• 7:49
  how
• 7:50
  we
• 7:50
  apply
• 7:50
  this
• 7:50
  in
• 7:50
  our
• 7:51
  business,
• 7:51
  in
• 7:51
  our
• 7:51
  ecosystem
• 7:52
  and
• 7:52
  gain
• 7:52
  our
• 7:53
  competitive
• 7:53
  advantage.
• 7:54
  So
• 7:56
  the
• 7:56
  kind
• 7:56
  of
• 7:56
  reference
• 7:57
  to
• 7:58
  open
• 7:58
  source,
• 7:59
  that's
• 7:59
  an
• 7:59
  excellent
• 8:00
  example
• 8:00
  where,
• 8:01
  hey,
• 8:01
  here
• 8:01
  are
• 8:02
  some
• 8:02
  great
• 8:02
  tools,
• 8:02
  here
• 8:03
  are
• 8:03
  some
• 8:03
  great
• 8:03
  elements
• 8:04
  that
• 8:04
  are
• 8:04
  kind
• 8:04
  of
• 8:04
  out
• 8:05
  there.
• 8:05
  They
• 8:05
  are
• 8:05
  pre
• 8:06
  competitive.
• 8:06
  They're
• 8:06
  out
• 8:07
  there
• 8:07
  for
• 8:07
  everyone
• 8:07
  to
• 8:07
  use.
• 8:08
  Now
• 8:08
  how
• 8:08
  you
• 8:09
  take
• 8:09
  those
• 8:09
  and
• 8:09
  apply
• 8:09
  those
• 8:10
  in
• 8:10
  your
• 8:10
  ecosystem,
• 8:11
  I
• 8:11
  mean,
• 8:11
  that
• 8:11
  is
• 8:11
  definitely
• 8:12
  a
• 8:13
  question
• 8:13
  of
• 8:13
  competitive
• 8:14
  advantage.
• 8:14
  But,
• 8:15
  but
• 8:15
  in
• 8:15
  any
• 8:16
  kind
• 8:16
  of
• 8:16
  innovation
• 8:17
  or
• 8:17
  technological
• 8:18
  space,
• 8:18
  there's
• 8:19
  always
• 8:19
  kind
• 8:19
  of
• 8:19
  the
• 8:19
  ramp
• 8:20
  up
• 8:20
  or
• 8:20
  the
• 8:20
  lead
• 8:20
  up
• 8:21
  of
• 8:22
  like,
• 8:22
  okay,
• 8:22
  what
• 8:22
  are
• 8:23
  the
• 8:23
  fundamentals
• 8:23
  here?
• 8:24
  What
• 8:25
  are
• 8:25
  the
• 8:25
  things?
• 8:25
  And
• 8:25
  this
• 8:25
  is
• 8:26
  what,
• 8:26
  one
• 8:26
  of
• 8:26
  the
• 8:26
  things
• 8:27
  that
• 8:27
  I
• 8:27
  think
• 8:27
  CGF
• 8:28
  really
• 8:29
  excels
• 8:29
  at
• 8:30
  in
• 8:30
  kind
• 8:30
  of
• 8:30
  its
• 8:31
  role
• 8:31
  in
• 8:31
  the
• 8:31
  industry
• 8:32
  is
• 8:32
  how
• 8:33
  do
• 8:33
  we
• 8:33
  kind
• 8:33
  of
• 8:33
  work
• 8:34
  together
• 8:34
  as
• 8:34
  an
• 8:35
  industry?
• 8:35
  And
• 8:36
  you
• 8:36
  see
• 8:36
  this
• 8:36
  in
• 8:36
  other
• 8:36
  industries
• 8:37
  too.
• 8:38
  If
• 8:38
  you
• 8:38
  look
• 8:38
  at
• 8:38
  like
• 8:38
  the
• 8:39
  pharmaceutical
• 8:39
  industry,
• 8:40
  right?
• 8:41
  There's
• 8:41
  the
• 8:41
  early
• 8:42
  in
• 8:42
  the
• 8:42
  pipeline,
• 8:43
  there's
• 8:43
  a
• 8:43
  lot
• 8:43
  of
• 8:44
  collaboration
• 8:45
  on
• 8:45
  problems
• 8:45
  that
• 8:45
  are
• 8:46
  too
• 8:46
  hard
• 8:46
  for
• 8:46
  any
• 8:47
  one
• 8:47
  company
• 8:47
  to
• 8:48
  solve,
• 8:48
  right?
• 8:48
  But
• 8:49
  then
• 8:49
  once
• 8:50
  that's
• 8:50
  cracked,
• 8:51
  then
• 8:51
  everyone
• 8:52
  kind
• 8:52
  of
• 8:52
  takes
• 8:53
  their
• 8:53
  competitive
• 8:53
  angle
• 8:54
  on
• 8:54
  that
• 8:54
  and
• 8:54
  goes
• 8:55
  after
• 8:55
  it.
• 8:55
  Right?
• 8:56
  And
• 8:56
  so
• 8:56
  definitely,
• 8:57
  you
• 8:57
  know,
• 8:57
  consumer,
• 8:58
  with
• 8:58
  technology
• 8:59
  kind
• 8:59
  of
• 9:00
  playing
• 9:00
  a
• 9:00
  bigger
• 9:00
  role
• 9:01
  in
• 9:01
  the
• 9:01
  consumer
• 9:01
  goods
• 9:02
  industry
• 9:02
  and
• 9:02
  in
• 9:03
  retail
• 9:04
  that
• 9:04
  I
• 9:04
  think
• 9:05
  pre
• 9:05
  competitive
• 9:06
  collaboration
• 9:07
  is
• 9:08
  becoming
• 9:08
  more
• 9:08
  important
• 9:09
  in
• 9:09
  terms
• 9:10
  of,
• 9:10
  okay,
• 9:11
  you
• 9:11
  know,
• 9:11
  how
• 9:12
  do
• 9:12
  you,
• 9:12
  how
• 9:12
  do
• 9:13
  you
• 9:13
  do
• 9:13
  that
• 9:13
  together?
• 9:14
  And
• 9:14
  then,
• 9:14
  but
• 9:14
  then,
• 9:15
  you
• 9:15
  know,
• 9:15
  it
• 9:15
  does
• 9:16
  come
• 9:16
  very
• 9:17
  competitive.
• 9:17
  Yeah,
• 9:18
  yeah.
• 9:18
  No,
• 9:18
  the
• 9:18
  other
• 9:19
  thing,
• 9:19
  I
• 9:19
  mean,
• 9:19
  I
• 9:19
  think
• 9:19
  I've
• 9:19
  learned
• 9:20
  from
• 9:20
  the
• 9:20
  discussion
• 9:20
  about
• 9:20
  this
• 9:21
  conference.
• 9:21
  It's
• 9:21
  almost
• 9:21
  a
• 9:21
  requirement
• 9:22
  now
• 9:22
  in
• 9:22
  a
• 9:22
  lot
• 9:23
  of
• 9:23
  ways
• 9:23
  just
• 9:24
  get
• 9:24
  the
• 9:24
  business
• 9:24
  done.
• 9:25
  Because
• 9:25
  there
• 9:25
  are,
• 9:26
  like
• 9:26
  you
• 9:26
  said,
• 9:26
  there's
• 9:26
  so
• 9:27
  many,
• 9:27
  especially
• 9:27
  when
• 9:27
  you
• 9:27
  start
• 9:28
  looking
• 9:28
  upstream,
• 9:28
  there's
• 9:29
  so
• 9:29
  many
• 9:29
  difficult
• 9:30
  challenges
• 9:30
  in
• 9:31
  terms
• 9:31
  of
• 9:31
  like,
• 9:32
  you
• 9:32
  know,
• 9:32
  the
• 9:32
  supply
• 9:33
  chain
• 9:33
  and,
• 9:34
  and
• 9:34
  the
• 9:34
  efforts
• 9:35
  around
• 9:36
  climate,
• 9:37
  the
• 9:37
  efforts
• 9:37
  the
• 9:38
  industry
• 9:38
  is
• 9:38
  collectively
• 9:38
  putting
• 9:39
  in
• 9:39
  around
• 9:39
  climate
• 9:39
  change.
• 9:40
  You
• 9:40
  have
• 9:40
  to
• 9:40
  come
• 9:41
  together
• 9:41
  on
• 9:41
  those
• 9:41
  things.
• 9:42
  And
• 9:42
  to
• 9:42
  the
• 9:42
  point
• 9:42
  again,
• 9:43
  the
• 9:43
  consumer
• 9:43
  is
• 9:43
  starting
• 9:44
  to
• 9:44
  demand
• 9:44
  it
• 9:44
  more.
• 9:45
  Yeah,
• 9:45
  well,
• 9:45
  that's
• 9:46
  the
• 9:46
  thing,
• 9:46
  I
• 9:46
  think,
• 9:46
  is
• 9:47
  that
• 9:47
  in
• 9:47
  order,
• 9:47
  it's
• 9:48
  really
• 9:48
  a
• 9:48
  question
• 9:48
  of
• 9:49
  how
• 9:50
  do
• 9:50
  you
• 9:50
  serve
• 9:50
  the
• 9:50
  consumer?
• 9:51
  Well,
• 9:52
  right.
• 9:53
  You
• 9:53
  want
• 9:53
  to
• 9:54
  collaborate
• 9:54
  in
• 9:55
  a
• 9:55
  way
• 9:55
  and
• 9:55
  you
• 9:56
  want
• 9:56
  to
• 9:57
  have
• 9:57
  those
• 9:57
  pre
• 9:58
  competitive
• 9:59
  conversations.
• 9:59
  In
• 9:59
  a
• 10:00
  way.
• 10:00
  It
• 10:00
  is
• 10:00
  a
• 10:00
  question
• 10:00
  about
• 10:01
  not,
• 10:01
  you
• 10:02
  know,
• 10:02
  yes,
• 10:02
  serving
• 10:02
  the
• 10:02
  businesses,
• 10:03
  but
• 10:03
  at
• 10:03
  the
• 10:03
  end
• 10:03
  of
• 10:04
  the
• 10:04
  day,
• 10:04
  is
• 10:05
  the
• 10:05
  customer
• 10:06
  best
• 10:06
  served
• 10:07
  by
• 10:07
  that
• 10:08
  collaboration?
• 10:09
  And
• 10:10
  we
• 10:10
  are
• 10:10
  finding.
• 10:10
  It's
• 10:11
  a
• 10:11
  great
• 10:11
  way
• 10:11
  to
• 10:11
  put
• 10:11
  it,.
• 10:12
  You
• 10:13
  know,
• 10:13
  as
• 10:13
  technology
• 10:14
  becomes
• 10:15
  a
• 10:15
  stronger
• 10:15
  part
• 10:15
  of
• 10:16
  our
• 10:16
  space
• 10:17
  that.
• 10:17
  Yes.
• 10:18
  Yeah.
• 10:18
  There
• 10:18
  are
• 10:18
  things
• 10:19
  that
• 10:20
  we
• 10:20
  actually
• 10:20
  do
• 10:21
  are
• 10:21
  able
• 10:21
  to
• 10:21
  serve
• 10:22
  the
• 10:22
  customer
• 10:23
  more
• 10:23
  efficiently,
• 10:24
  lower
• 10:24
  cost,
• 10:24
  and
• 10:24
  in
• 10:25
  the
• 10:25
  end
• 10:25
  create,
• 10:26
  ironically,
• 10:26
  a
• 10:27
  more
• 10:27
  competitive
• 10:28
  industry
• 10:29
  by
• 10:29
  having
• 10:29
  that
• 10:29
  kind
• 10:30
  of
• 10:30
  initial
• 10:32
  kind
• 10:32
  of
• 10:33
  pre
• 10:33
  competitive
• 10:33
  collaboration.
• 10:34
  Yeah,
• 10:34
  I
• 10:35
  really,
• 10:35
  I
• 10:35
  really
• 10:35
  like
• 10:35
  how
• 10:36
  you
• 10:36
  said
• 10:36
  that.
• 10:36
  I
• 10:36
  really
• 10:36
  like
• 10:36
  how
• 10:36
  you
• 10:37
  said
• 10:37
  that.
• 10:37
  I'm
• 10:37
  going
• 10:37
  to.
• 10:37
  I
• 10:37
  might
• 10:37
  pull
• 10:38
  that
• 10:38
  out
• 10:38
  and
• 10:38
  steal
• 10:38
  that
• 10:38
  at
• 10:38
  some
• 10:39
  point.
• 10:39
  Wesley,
• 10:39
  that
• 10:39
  was
• 10:39
  really,
• 10:40
  really,
• 10:40
  really
• 10:40
  articulate.
• 10:41
  Yeah,
• 10:41
  I
• 10:41
  will.
• 10:42
  Yeah,
• 10:42
  I'm
• 10:42
  sure
• 10:42
  you're
• 10:43
  like,
• 10:43
  sure,
• 10:43
  go
• 10:43
  for
• 10:43
  it,
• 10:44
  man.
• 10:47
  All
• 10:47
  right.
• 10:47
  So
• 10:47
  you
• 10:47
  said.
• 10:48
  So
• 10:48
  you
• 10:48
  said,
• 10:48
  I
• 10:48
  want
• 10:48
  to
• 10:48
  come
• 10:48
  back
• 10:49
  to
• 10:49
  GLP1s.
• 10:49
  Sure.
• 10:50
  I
• 10:50
  want
• 10:50
  to
• 10:50
  touch
• 10:50
  on
• 10:50
  it
• 10:50
  before
• 10:51
  we
• 10:51
  close
• 10:51
  up
• 10:51
  here.
• 10:52
  So
• 10:52
  you
• 10:52
  said
• 10:52
  you're
• 10:52
  focused
• 10:53
  on
• 10:53
  innovation,
• 10:53
  you
• 10:54
  know,
• 10:54
  particularly
• 10:54
  that's
• 10:55
  been
• 10:55
  kind
• 10:55
  of.
• 10:55
  That's
• 10:56
  taken
• 10:56
  up
• 10:56
  the
• 10:56
  majority
• 10:57
  of
• 10:57
  your
• 10:57
  much
• 10:58
  a
• 10:58
  significant
• 10:59
  portion
• 10:59
  of
• 10:59
  your
• 10:59
  time.
• 10:59
  In
• 11:00
  terms
• 11:00
  of
• 11:00
  your
• 11:00
  three
• 11:00
  priorities
• 11:01
  that
• 11:01
  you
• 11:01
  outlined
• 11:01
  last
• 11:01
  year,
• 11:02
  where
• 11:02
  does
• 11:02
  GLP1
• 11:03
  sit
• 11:03
  in
• 11:04
  that?
• 11:04
  Like,
• 11:05
  how
• 11:05
  has
• 11:06
  GLP1
• 11:07
  started
• 11:07
  to
• 11:07
  bubble
• 11:07
  the
• 11:08
  surface
• 11:08
  in
• 11:08
  your
• 11:08
  role
• 11:09
  and
• 11:09
  how
• 11:09
  has
• 11:09
  it
• 11:10
  changed
• 11:10
  what
• 11:10
  you're
• 11:10
  doing?
• 11:11
  Yeah,
• 11:11
  it's
• 11:12
  changing
• 11:12
  what
• 11:12
  we
• 11:13
  do
• 11:13
  significantly
• 11:14
  in
• 11:15
  part
• 11:15
  because
• 11:15
  it
• 11:16
  is,
• 11:16
  I
• 11:16
  think,
• 11:16
  bringing
• 11:17
  into
• 11:17
  very
• 11:18
  sharp
• 11:19
  focus
• 11:20
  this
• 11:21
  conversation
• 11:22
  that
• 11:22
  has
• 11:22
  been
• 11:23
  emerging
• 11:24
  around
• 11:26
  lifespan
• 11:27
  and
• 11:27
  health
• 11:27
  span.
• 11:27
  So
• 11:28
  we've
• 11:28
  seen
• 11:29
  the
• 11:29
  customer,
• 11:30
  the
• 11:31
  kind
• 11:31
  of
• 11:31
  interest
• 11:31
  for
• 11:31
  themselves,
• 11:32
  interest
• 11:32
  for
• 11:32
  their
• 11:33
  families
• 11:34
  migrating
• 11:34
  in
• 11:35
  that
• 11:35
  direction
• 11:35
  for
• 11:36
  quite
• 11:36
  a
• 11:36
  while
• 11:37
  now.
• 11:38
  And
• 11:38
  GLP1s
• 11:39
  really
• 11:39
  have
• 11:40
  provided
• 11:40
  that
• 11:41
  catalyst,
• 11:41
  I
• 11:42
  think,
• 11:42
  in
• 11:42
  the
• 11:42
  industry
• 11:43
  in
• 11:43
  a
• 11:43
  way
• 11:43
  that's
• 11:43
  been
• 11:44
  somewhat
• 11:44
  surprising
• 11:45
  where
• 11:45
  it's
• 11:45
  actually
• 11:46
  crystallized
• 11:48
  these
• 11:48
  trends
• 11:49
  that
• 11:49
  have
• 11:49
  been
• 11:49
  emerging.
• 11:50
  And
• 11:50
  so
• 11:51
  now
• 11:52
  what
• 11:52
  we
• 11:52
  see
• 11:52
  is
• 11:53
  there's
• 11:53
  kind
• 11:53
  of
• 11:53
  a
• 11:53
  really
• 11:54
  sharp
• 11:55
  focus,
• 11:56
  kind
• 11:56
  of
• 11:56
  brought
• 11:56
  it
• 11:56
  into
• 11:57
  resolution.
• 11:57
  Okay.
• 11:58
  And
• 11:58
  so,
• 11:59
  and
• 11:59
  so
• 11:59
  now
• 11:59
  the
• 12:00
  conversation
• 12:01
  has
• 12:01
  kind
• 12:01
  of
• 12:01
  become
• 12:02
  quite
• 12:02
  sharp.
• 12:02
  Okay.
• 12:03
  And
• 12:03
  I
• 12:04
  think
• 12:04
  to
• 12:04
  steal
• 12:05
  a
• 12:05
  turn
• 12:06
  of
• 12:06
  phrase
• 12:06
  from.
• 12:07
  I
• 12:07
  think
• 12:07
  it
• 12:07
  was
• 12:08
  from
• 12:08
  Colleen
• 12:09
  Wegman
• 12:10
  yesterday.
• 12:11
  She
• 12:11
  was
• 12:12
  kind
• 12:12
  of
• 12:12
  talking
• 12:12
  about
• 12:13
  that
• 12:13
  customers
• 12:14
  have.
• 12:17
  Well,
• 12:17
  it
• 12:17
  was
• 12:17
  Colleen
• 12:18
  and
• 12:18
  it
• 12:18
  was
• 12:18
  Leah
• 12:19
  Wickert
• 12:19
  from
• 12:19
  Kohl's.
• 12:20
  They
• 12:20
  were
• 12:20
  talking
• 12:21
  about
• 12:21
  the
• 12:21
  customer
• 12:22
  having
• 12:22
  a
• 12:22
  job
• 12:22
  to
• 12:23
  do.
• 12:23
  Right.
• 12:24
  So
• 12:24
  it's
• 12:25
  not
• 12:25
  as
• 12:25
  much
• 12:26
  we
• 12:26
  tend
• 12:26
  in
• 12:27
  the
• 12:27
  industry
• 12:27
  to
• 12:27
  think
• 12:28
  in
• 12:28
  terms
• 12:28
  of
• 12:28
  channels,
• 12:29
  we
• 12:29
  think
• 12:29
  about
• 12:29
  our
• 12:29
  categories,
• 12:30
  we
• 12:30
  think
• 12:30
  about
• 12:31
  those
• 12:31
  types
• 12:31
  of
• 12:31
  things,
• 12:32
  but
• 12:32
  the
• 12:32
  customer
• 12:32
  doesn't
• 12:33
  think
• 12:33
  about
• 12:33
  those
• 12:33
  things.
• 12:34
  Right.
• 12:34
  They
• 12:34
  think
• 12:35
  about,
• 12:35
  I
• 12:35
  have
• 12:35
  a
• 12:36
  job
• 12:36
  to
• 12:36
  do,
• 12:36
  I
• 12:36
  have
• 12:37
  something
• 12:37
  that
• 12:37
  I
• 12:37
  want
• 12:38
  to
• 12:38
  accomplish.
• 12:38
  I
• 12:38
  love
• 12:39
  that
• 12:39
  framework.
• 12:39
  And
• 12:40
  so
• 12:40
  I
• 12:40
  think
• 12:41
  with
• 12:42
  GLP1s,
• 12:43
  it's
• 12:44
  really
• 12:44
  kind
• 12:44
  of
• 12:44
  brought
• 12:44
  into
• 12:45
  focus
• 12:45
  this
• 12:46
  conversation
• 12:47
  around
• 12:48
  health
• 12:48
  and
• 12:49
  the
• 12:49
  customer's
• 12:49
  focus
• 12:50
  on
• 12:50
  health
• 12:50
  outcomes.
• 12:51
  And
• 12:51
  increasingly
• 12:52
  for
• 12:52
  both
• 12:53
  retailers
• 12:54
  and
• 12:54
  in
• 12:54
  manufacturers
• 12:55
  that
• 12:56
  focus
• 12:56
  on
• 12:56
  health
• 12:57
  outcomes,
• 12:57
  that
• 12:57
  is
• 12:58
  what
• 12:58
  the
• 12:58
  customer
• 12:59
  views.
• 12:59
  They
• 12:59
  want
• 12:59
  to
• 13:00
  be
• 13:01
  the
• 13:01
  seat
• 13:01
  again
• 13:02
  from,
• 13:02
  from
• 13:02
  Colleen
• 13:03
  and
• 13:03
  Leah,
• 13:04
  like
• 13:04
  they
• 13:04
  want
• 13:05
  to
• 13:05
  be
• 13:05
  the.
• 13:06
  And
• 13:07
  Danielle
• 13:07
  from
• 13:07
  Barrett,
• 13:08
  like
• 13:08
  they
• 13:08
  want
• 13:08
  to
• 13:08
  be
• 13:08
  the
• 13:09
  CEO
• 13:09
  of
• 13:09
  their
• 13:09
  health.
• 13:10
  Right,
• 13:10
  Right.
• 13:10
  So
• 13:11
  that,
• 13:11
  that's
• 13:11
  part
• 13:11
  of
• 13:12
  their
• 13:12
  role
• 13:12
  for
• 13:12
  them,
• 13:13
  themselves
• 13:13
  and
• 13:13
  their
• 13:14
  families.
• 13:14
  And
• 13:14
  so
• 13:14
  they
• 13:15
  want
• 13:15
  to
• 13:15
  pull
• 13:15
  that
• 13:15
  together.
• 13:16
  And
• 13:17
  the
• 13:17
  question
• 13:17
  is,
• 13:18
  is
• 13:18
  how
• 13:18
  does
• 13:18
  industry
• 13:19
  kind
• 13:19
  of
• 13:19
  help
• 13:19
  them
• 13:19
  do
• 13:20
  that
• 13:20
  job
• 13:20
  and
• 13:20
  how
• 13:21
  own
• 13:22
  that,
• 13:22
  that
• 13:22
  kind
• 13:22
  of
• 13:22
  part
• 13:23
  of
• 13:23
  their
• 13:23
  lives
• 13:23
  for
• 13:23
  themselves
• 13:24
  and
• 13:24
  for
• 13:24
  their
• 13:24
  families?
• 13:25
  Right.
• 13:25
  That's
• 13:25
  a
• 13:25
  great.
• 13:25
  We
• 13:26
  always,
• 13:26
  we
• 13:27
  always
• 13:27
  talk
• 13:27
  about
• 13:27
  that
• 13:27
  on
• 13:27
  our
• 13:27
  weekly
• 13:27
  show
• 13:28
  at
• 13:28
  Omnitart.
• 13:28
  What
• 13:28
  is
• 13:29
  the
• 13:29
  job
• 13:29
  that
• 13:29
  needs
• 13:29
  to
• 13:29
  be
• 13:30
  done?
• 13:30
  Yeah,
• 13:30
  you're
• 13:30
  right.
• 13:30
  I
• 13:30
  never
• 13:30
  thought
• 13:31
  about
• 13:31
  that
• 13:31
  with
• 13:31
  GLP1s.
• 13:32
  Like,
• 13:32
  the
• 13:32
  job
• 13:32
  that
• 13:32
  needs
• 13:32
  to
• 13:33
  be
• 13:33
  done
• 13:33
  is
• 13:33
  I
• 13:33
  need
• 13:33
  to
• 13:33
  eat,
• 13:34
  I
• 13:34
  need
• 13:34
  to
• 13:34
  feed
• 13:35
  myself.
• 13:35
  But
• 13:36
  what
• 13:36
  I
• 13:36
  used
• 13:36
  to
• 13:37
  do
• 13:37
  to
• 13:37
  accomplish,
• 13:38
  the
• 13:38
  tools
• 13:38
  I
• 13:38
  used
• 13:39
  to
• 13:39
  use
• 13:39
  to
• 13:40
  accomplish
• 13:40
  that
• 13:40
  job
• 13:41
  are
• 13:41
  now
• 13:41
  different.
• 13:42
  They're
• 13:42
  now
• 13:42
  different.
• 13:43
  And
• 13:43
  it's.
• 13:44
  And
• 13:44
  I
• 13:44
  want
• 13:44
  a
• 13:44
  lasting
• 13:45
  impact.
• 13:46
  I
• 13:46
  don't
• 13:47
  want
• 13:47
  to
• 13:47
  invest
• 13:47
  in
• 13:48
  something
• 13:49
  that
• 13:49
  is
• 13:49
  a
• 13:49
  short
• 13:50
  term
• 13:50
  gain.
• 13:51
  You
• 13:51
  know,
• 13:51
  I've
• 13:51
  taken
• 13:51
  the
• 13:52
  step
• 13:52
  to
• 13:54
  engage
• 13:54
  with
• 13:54
  GLP1s
• 13:55
  because
• 13:55
  I
• 13:56
  want
• 13:56
  to
• 13:56
  see
• 13:56
  an
• 13:56
  outcome.
• 13:57
  Right,
• 13:57
  right.
• 13:57
  So
• 13:59
  how
• 13:59
  do
• 13:59
  I
• 13:59
  accomplish
• 14:00
  that?
• 14:00
  How
• 14:00
  do
• 14:00
  I
• 14:00
  sustain
• 14:01
  that
• 14:01
  and
• 14:02
  then
• 14:02
  how
• 14:03
  does
• 14:03
  that
• 14:03
  reflect
• 14:03
  on
• 14:04
  others
• 14:04
  that
• 14:04
  I
• 14:05
  know
• 14:05
  and
• 14:05
  love
• 14:05
  as
• 14:06
  well?
• 14:06
  Yeah,
• 14:06
  it's
• 14:06
  a
• 14:06
  lot
• 14:06
  of
• 14:07
  new
• 14:07
  mental
• 14:07
  math
• 14:07
  for
• 14:07
  a
• 14:07
  lot
• 14:07
  of
• 14:08
  folks.
• 14:08
  Yes.
• 14:08
  All
• 14:08
  right,
• 14:09
  so
• 14:09
  lastly,
• 14:09
  I'm
• 14:09
  gonna
• 14:09
  get
• 14:10
  you
• 14:10
  out
• 14:10
  here
• 14:10
  on
• 14:10
  this.
• 14:10
  So
• 14:11
  you
• 14:11
  came
• 14:11
  into
• 14:12
  the
• 14:12
  role,
• 14:13
  your
• 14:13
  specific
• 14:13
  task
• 14:14
  was
• 14:14
  to
• 14:15
  strengthen
• 14:15
  the
• 14:15
  presence
• 14:16
  of
• 14:16
  the
• 14:16
  Consumer
• 14:16
  Goods
• 14:17
  Forum
• 14:17
  in
• 14:17
  the
• 14:17
  US
• 14:17
  and
• 14:18
  Canada
• 14:18
  for
• 14:18
  the
• 14:19
  most
• 14:19
  part.
• 14:19
  So.
• 14:20
  So
• 14:20
  I'm
• 14:20
  curious,
• 14:20
  what
• 14:20
  turned
• 14:21
  out
• 14:21
  to
• 14:21
  be
• 14:21
  harder
• 14:21
  than
• 14:22
  you
• 14:22
  expected
• 14:23
  in
• 14:23
  terms
• 14:23
  of
• 14:24
  that
• 14:24
  being
• 14:24
  one
• 14:25
  of
• 14:25
  the
• 14:25
  main
• 14:25
  goals.
• 14:29
  So
• 14:30
  that.
• 14:30
  So
• 14:30
  the
• 14:30
  easy,
• 14:31
  I
• 14:31
  would
• 14:31
  say
• 14:32
  the
• 14:32
  part
• 14:32
  that
• 14:32
  has
• 14:33
  surprised
• 14:34
  me
• 14:34
  in
• 14:34
  terms
• 14:34
  of
• 14:35
  being
• 14:35
  easier
• 14:36
  is
• 14:37
  I
• 14:38
  think
• 14:38
  that
• 14:39
  it's
• 14:39
  the
• 14:39
  people.
• 14:40
  Right?
• 14:40
  Yeah.
• 14:40
  Right.
• 14:41
  Seems
• 14:42
  like
• 14:42
  you
• 14:42
  guys
• 14:42
  got
• 14:42
  a
• 14:42
  good
• 14:42
  group
• 14:42
  of
• 14:42
  people.
• 14:43
  Well,
• 14:43
  it's
• 14:43
  a
• 14:43
  great
• 14:44
  group
• 14:44
  of
• 14:44
  people.
• 14:44
  It's
• 14:45
  a
• 14:45
  great
• 14:45
  community.
• 14:46
  You
• 14:46
  know
• 14:47
  what
• 14:47
  my
• 14:47
  kind
• 14:47
  of
• 14:47
  discussion
• 14:48
  about
• 14:48
  the
• 14:49
  Consumer
• 14:49
  Goods
• 14:50
  Forum
• 14:50
  is?
• 14:50
  It's.
• 14:51
  Yes,
• 14:51
  we're
• 14:51
  an
• 14:51
  association.
• 14:52
  And
• 14:52
  yes,
• 14:53
  we
• 14:53
  do
• 14:53
  trade
• 14:54
  stuff,
• 14:54
  but
• 14:54
  really
• 14:54
  this
• 14:55
  is
• 14:55
  a
• 14:55
  community.
• 14:55
  This
• 14:56
  is
• 14:56
  an
• 14:56
  ecosystem
• 14:57
  of
• 14:57
  people
• 14:57
  that
• 14:57
  know
• 14:58
  each
• 14:58
  other
• 14:58
  and
• 14:59
  have
• 14:59
  worked
• 14:59
  with
• 14:59
  each
• 15:00
  other
• 15:00
  over
• 15:00
  many
• 15:00
  years.
• 15:01
  And
• 15:01
  so
• 15:01
  that
• 15:02
  I
• 15:02
  think
• 15:02
  is
• 15:02
  the
• 15:03
  most,
• 15:05
  that's,
• 15:06
  that's
• 15:06
  the
• 15:06
  easiest
• 15:07
  part.
• 15:07
  I
• 15:07
  think
• 15:07
  the
• 15:07
  hardest
• 15:08
  part
• 15:08
  actually
• 15:09
  has
• 15:09
  been
• 15:11
  beginning,
• 15:12
  I
• 15:13
  would
• 15:13
  say
• 15:13
  our.
• 15:14
  Not
• 15:14
  in
• 15:15
  a
• 15:15
  bad
• 15:15
  way,
• 15:15
  but
• 15:16
  we've
• 15:17
  started
• 15:17
  our
• 15:18
  kind
• 15:18
  of
• 15:18
  preparations
• 15:19
  and
• 15:19
  work
• 15:19
  for
• 15:21
  the
• 15:22
  Global
• 15:22
  Summit
• 15:22
  in
• 15:22
  San
• 15:23
  Francisco
• 15:23
  early.
• 15:24
  So
• 15:24
  usually
• 15:25
  we
• 15:25
  leave
• 15:25
  a
• 15:26
  little
• 15:26
  bit,
• 15:26
  but
• 15:26
  with
• 15:27
  all
• 15:27
  the
• 15:27
  opportunities
• 15:28
  that,
• 15:28
  that
• 15:28
  presents
• 15:29
  with
• 15:29
  the
• 15:29
  challenges
• 15:30
  that
• 15:30
  are
• 15:31
  on
• 15:31
  the
• 15:31
  table
• 15:31
  for
• 15:31
  the
• 15:31
  industry,
• 15:32
  the
• 15:32
  opportunities
• 15:33
  to
• 15:33
  address
• 15:33
  those.
• 15:34
  So
• 15:34
  we
• 15:34
  actually
• 15:35
  jumped
• 15:35
  into
• 15:35
  that
• 15:36
  extra
• 15:36
  early,
• 15:37
  so
• 15:37
  kind
• 15:37
  of
• 15:37
  late
• 15:38
  last
• 15:38
  year,
• 15:39
  if
• 15:39
  you
• 15:39
  can
• 15:39
  believe
• 15:40
  it.
• 15:40
  And
• 15:40
  start.
• 15:41
  Yeah,
• 15:41
  wow.
• 15:41
  No,
• 15:41
  I
• 15:41
  believe
• 15:42
  it
• 15:42
  for
• 15:42
  sure.
• 15:43
  And
• 15:43
  so
• 15:44
  that
• 15:44
  added
• 15:44
  a
• 15:44
  whole,
• 15:45
  you
• 15:45
  know,
• 15:46
  so
• 15:46
  preparing
• 15:47
  for
• 15:47
  two
• 15:47
  summits
• 15:48
  at
• 15:48
  once,
• 15:49
  in
• 15:49
  addition
• 15:50
  to
• 15:50
  everything
• 15:50
  else
• 15:51
  that
• 15:51
  we're
• 15:51
  doing,
• 15:52
  that,
• 15:52
  that
• 15:52
  was,
• 15:54
  that,
• 15:54
  that
• 15:54
  surprised
• 15:55
  me.
• 15:55
  But,
• 15:55
  but
• 15:56
  again,
• 15:56
  it's
• 15:56
  a
• 15:56
  ton
• 15:56
  of
• 15:56
  fun.
• 15:57
  I
• 15:57
  mean,
• 15:57
  the
• 15:57
  conversations
• 15:58
  that
• 15:58
  we're
• 15:58
  having
• 15:58
  already
• 15:59
  in
• 15:59
  preparation
• 16:00
  for,
• 16:00
  for
• 16:01
  2027
• 16:02
  are
• 16:03
  exciting.
• 16:03
  I
• 16:03
  don't
• 16:03
  think
• 16:04
  I
• 16:04
  personally
• 16:04
  could
• 16:04
  prepare
• 16:05
  for
• 16:05
  two
• 16:05
  CGF
• 16:06
  summits
• 16:06
  at
• 16:06
  once.
• 16:07
  I
• 16:07
  think,
• 16:07
  I
• 16:07
  think
• 16:08
  I'd
• 16:08
  lose
• 16:08
  about
• 16:08
  £20,
• 16:09
  which
• 16:09
  maybe,
• 16:09
  maybe
• 16:10
  I
• 16:10
  need
• 16:10
  to.
• 16:10
  But
• 16:10
  hey,
• 16:11
  but
• 16:11
  yeah,
• 16:12
  man.
• 16:12
  Wow.
• 16:12
  Good,
• 16:13
  good
• 16:13
  on
• 16:13
  you.
• 16:13
  That's,
• 16:14
  that's
• 16:14
  great.
• 16:14
  But,
• 16:14
  yeah,
• 16:14
  again,
• 16:15
  you
• 16:15
  know,
• 16:15
  this.
• 16:16
  So
• 16:16
  next
• 16:16
  year,
• 16:16
  yeah,
• 16:16
  San
• 16:17
  Francisco,
• 16:17
  you
• 16:17
  guys
• 16:17
  will
• 16:18
  be
• 16:18
  there.
• 16:19
  And
• 16:19
  yeah,
• 16:20
  if
• 16:20
  you're
• 16:20
  in
• 16:20
  the
• 16:20
  industry
• 16:21
  and
• 16:21
  you
• 16:21
  want
• 16:21
  to
• 16:21
  check
• 16:21
  it
• 16:22
  out,
• 16:22
  I
• 16:22
  think,
• 16:22
  you
• 16:22
  know,
• 16:22
  if
• 16:22
  you've
• 16:22
  never
• 16:23
  been,
• 16:23
  it's
• 16:23
  a
• 16:23
  great
• 16:23
  love
• 16:24
  to
• 16:24
  have
• 16:24
  you.
• 16:24
  Great
• 16:24
  show.
• 16:25
  It's
• 16:25
  on
• 16:25
  the
• 16:25
  cutting
• 16:25
  edge
• 16:26
  of
• 16:26
  all
• 16:26
  the
• 16:26
  issues
• 16:27
  that
• 16:27
  are
• 16:27
  facing
• 16:28
  the
• 16:29
  industry
• 16:29
  for
• 16:30
  the
• 16:30
  most
• 16:30
  part,
• 16:30
  so.
• 16:31
  Well,
• 16:31
  Wesley,
• 16:31
  thank
• 16:31
  you
• 16:32
  for
• 16:32
  joining
• 16:32
  us.
• 16:32
  Thank
• 16:33
  you
• 16:33
  for
• 16:33
  having
• 16:33
  me.
• 16:33
  Thank
• 16:34
  you
• 16:34
  for
• 16:34
  being
• 16:34
  here.
• 16:34
  It's
• 16:34
  been
• 16:35
  a
• 16:35
  real
• 16:35
  pleasure.
• 16:35
  Yeah,
• 16:36
  no,
• 16:36
  I
• 16:36
  wouldn't
• 16:36
  miss
• 16:36
  it.
• 16:36
  Hope
• 16:36
  you've
• 16:37
  had
• 16:37
  a
• 16:37
  good
• 16:37
  week.
• 16:37
  I
• 16:37
  love
• 16:38
  it.
• 16:38
  I
• 16:38
  love
• 16:38
  it.
• 16:38
  I
• 16:38
  love
• 16:39
  this
• 16:39
  conference.
• 16:39
  This
• 16:39
  is
• 16:39
  a
• 16:39
  great
• 16:40
  conference.
• 16:40
  And
• 16:40
  thanks
• 16:41
  to
• 16:41
  cgf
• 16:42
  and
• 16:42
  thanks
• 16:42
  to
• 16:42
  Vuzion
• 16:43
  for
• 16:43
  enabling
• 16:43
  us
• 16:44
  to
• 16:44
  come
• 16:44
  and
• 16:45
  provide
• 16:45
  all
• 16:45
  these
• 16:45
  great
• 16:45
  executive
• 16:46
  interviews
• 16:46
  all
• 16:47
  three
• 16:47
  days,
• 16:47
  like
• 16:47
  with
• 16:48
  Wesley
• 16:48
  here.
• 16:49
  And
• 16:49
  to
• 16:49
  all
• 16:49
  of
• 16:50
  you,
• 16:50
  be
• 16:51
  careful
• 16:51
  out
• 16:51
  there.